---
title: "Licorice Root Serum — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/licorice-root-serum"
last_updated: "2026-08-11T15:50:01.274Z"
locale: en
meta:
description: "Niche score 50/100 · $1.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $1.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Licorice Root Serum — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **licorice root serum**
**Worth a look**
Shows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 82Growth 20Conversion 61Competition 5Returns 97Price range 95Avg price 95Brand share 0Review moat 30Quality gap 67
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.69**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.53–$35.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.2M**
$1.2M/yr · 982K searches
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,536.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, licorice root serum is a $1.2M/yr Amazon United States market (982K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **licorice root serum market data**
- **Units sold / yr**
- **60K–80K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$1.4M–$1.9M**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Topicals100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.
45K35KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/licorice-root-serum/trend)
## **Top licorice root serum search terms**
- **topicals**348K/yr-5.5%5.3% conv. - **faded topicals**218K/yr-23.6%7.7% conv. - **topicals faded serum**132K/yr+16.2%9.3% conv. - **faded**75K/yr+1.0%4.7% conv. - **topicals faded**20K/yr+10.4%8.1% conv. - **topical**22K/yr+9.0%3.9% conv. - **fade**24K/yr-1.6%1.1% conv. - **tropicals**15K/yr+13.3%3.9% conv. - **versed dark spot gel**16K/yr-7.6%0.0% conv. - **faded soap**18K/yr-14.1%4.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/licorice-root-serum/search-terms)
## **Top licorice root serum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$187K30%$374K45%$561K60%$748K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Topicals Faded Brightening and Clearing Serum | Reduces Discoloration Post-Blemish Marks Scars and Spots | Contains Kojic Acid and Niacinamide | Dermatologist-tested Vegan Cruelty-Free (0.5 Fl Oz)**Topicals**$17.37**4.2★6,672 rev](https://www.amazon.com/dp/B0BMZF7H3P) [2**Topicals Faded Brightening Under Eye Masks | Patches to Depuff Hydrate Brighten and Cool | Reduce Dark Circles and Fine Lines | Contains Kojic Acid Caffeine and Niacinamide (Set of 6)**Topicals**$20.81**4.5★3,987 rev](https://www.amazon.com/dp/B0C3SB2P5G) [3**Topicals Faded Brightening and Clearing Serum | Reduces Discoloration Post-Blemish Marks Scars and Spots | Contains Kojic Acid and Niacinamide | Dermatologist-tested Vegan Cruelty-Free (1.7 Fl Oz)**Topicals**$35.94**4.2★6,672 rev](https://www.amazon.com/dp/B09V9QRHCD) [4**Topicals Slick Salve Mint Glossy Lip Balm | Soothes Discomfort Strengthens Barrier and Provides Lasting Hydration & Relief | Vegan Paraben-Free Formula with Hyaluronic Acid and Ceramides (0.5 Fl Oz)**Topicals**$15.53**4.5★1,293 rev](https://www.amazon.com/dp/B0CRF7H6X1) [5**Faded Cleansing Bar for Face and Body | Kojic Acid Vitamin C & Lactic Acid | Moisturizes | Vegan Fragrance-Free Safe for Sensitive Skin (2 Pack)**Topicals**$27.22**4.3★494 rev](https://www.amazon.com/dp/B0DD9GHTHF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Faded Cleansing Bar for Face and Body | Kojic Acid Vitamin C & Lactic Acid | Moisturizes | Vegan Fragrance-Free Safe for Sensitive Skin (2 Pack)**Topicals**$27.22**494 rev1y ago](https://www.amazon.com/dp/B0DD9GHTHF) [**Topicals Slick Salve Mint Glossy Lip Balm | Soothes Discomfort Strengthens Barrier and Provides Lasting Hydration & Relief | Vegan Paraben-Free Formula with Hyaluronic Acid and Ceramides (0.5 Fl Oz)**Topicals**$15.53**1,293 rev2y ago](https://www.amazon.com/dp/B0CRF7H6X1) [**Topicals Faded Brightening Under Eye Masks | Patches to Depuff Hydrate Brighten and Cool | Reduce Dark Circles and Fine Lines | Contains Kojic Acid Caffeine and Niacinamide (Set of 6)**Topicals**$20.81**3,987 rev3y ago](https://www.amazon.com/dp/B0C3SB2P5G) [**Topicals Faded Brightening and Clearing Serum | Reduces Discoloration Post-Blemish Marks Scars and Spots | Contains Kojic Acid and Niacinamide | Dermatologist-tested Vegan Cruelty-Free (1.7 Fl Oz)**Topicals**$35.94**6,672 rev3y ago](https://www.amazon.com/dp/B09V9QRHCD) [**Topicals High Roller Ingrown Hair Serum | Roll-on Tonic to Soothe and Calm Irritated Skin on Face Armpits and Bikini Areas | Contains Salicylic and Glycolic Acid | Vegan and Cruelty-Free (1.7 Fl Oz)**Topicals**$25.24**2,100 rev3y ago](https://www.amazon.com/dp/B0BR4S8FLT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Topicals Faded Brightening Under Eye Masks | Patches to Depuff Hydrate Brighten and Cool | Reduce Dark Circles and Fine Lines | Contains Kojic Acid Caffeine and Niacinamide (Set of 6)**Topicals**$20.81**4.5★**▲ 16%**](https://www.amazon.com/dp/B0C3SB2P5G) [**Topicals Faded Brightening and Clearing Serum | Reduces Discoloration Post-Blemish Marks Scars and Spots | Contains Kojic Acid and Niacinamide | Dermatologist-tested Vegan Cruelty-Free (0.5 Fl Oz)**Topicals**$17.37**4.2★**— 3%**](https://www.amazon.com/dp/B0BMZF7H3P) [**Topicals High Roller Ingrown Hair Serum | Roll-on Tonic to Soothe and Calm Irritated Skin on Face Armpits and Bikini Areas | Contains Salicylic and Glycolic Acid | Vegan and Cruelty-Free (1.7 Fl Oz)**Topicals**$25.24**4.4★**— 1%**](https://www.amazon.com/dp/B0BR4S8FLT) [**Topicals Faded Brightening and Clearing Serum | Reduces Discoloration Post-Blemish Marks Scars and Spots | Contains Kojic Acid and Niacinamide | Dermatologist-tested Vegan Cruelty-Free (1.7 Fl Oz)**Topicals**$35.94**4.2★**▼ 13%**](https://www.amazon.com/dp/B09V9QRHCD) [**Topicals Slick Salve Mint Glossy Lip Balm | Soothes Discomfort Strengthens Barrier and Provides Lasting Hydration & Relief | Vegan Paraben-Free Formula with Hyaluronic Acid and Ceramides (0.5 Fl Oz)**Topicals**$15.53**4.5★**▼ 14%**](https://www.amazon.com/dp/B0CRF7H6X1)
**~~View all trending →~~**
## **What buyers say about licorice root serum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**11%
*“Really well made”*
**Moist/Dry**10%
*“Very hydrating”*
**Symptom Reduction**7%
*“Helped my acne scars”*
**Value For Money**6%
*“Value of money”*
**Efficiency**5%
*“Effective”*
**Suitability Combination Skin**4%
*“effective this is for the skin appearance”*
**Ease Of Use**4%
*“Easy to put on”*
**Brightness/Shine/Glow**3%
*“It has brightened my skin overall”*
**Adhesion/Stickiness**3%
*“adhere well to the skin”*
**Smell**3%
*“Smells nice,”*
### **What buyers complain about **
**Smell**18%
*“Very weird smell”*
**Functionality-Overall**15%
*“No results”*
**Value For Money**10%
*“Too expensive”*
**Size-Overall**5%
*“It s too small”*
**Symptom Reduction**5%
*“No improvement”*
**Adhesion/Stickiness**4%
*“I think it has a little too much adhesive on them”*
**Allergies**4%
*“Irritated my skin”*
**Moist/Dry**3%
*“did not hydrate my skin”*
**Skin Health**3%
*“Almost torn my skin off”*
**Sensitivity-Overall**2%
*“Not for sensitive skin”*
### **Top return reasons **
**Smell**16%
**Functionality-Overall**16%
**Size-Overall**11%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Adhesion/Stickiness**6%
**Product Condition**6%
**Defective Material/Parts**5%
**Moist/Dry**5%
**Leak-Proof**4%
## **Common questions**
- **Is licorice root serum profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 6 tracked products. 90-day search growth is -10.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the licorice root serum niche?**
- 1 brands and 2 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in licorice root serum?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.6%.
- **When does demand for licorice root serum peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the licorice root serum niche?**
- Listings span $15.53–$35.94; the average listing price is $23.69 (sweet spot $15–$100). The average incumbent carries 3,536 reviews — the moat a new listing must climb.
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