---
title: "Trend — less is norse opi nail polish - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/less-is-norse-opi-nail-polish/trend"
last_updated: "2026-08-11T21:36:03.394Z"
locale: en
meta:
  description: "Niche score 44/100 · $59K/yr market · 169K searches/yr · $8.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $59K/yr market · 169K searches/yr · $8.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — less is norse opi nail polish - Flapen"
---

# **less is norse opi nail polish**

**Skip it**

A small market ($59K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 19Conversion 50Competition 74Returns 98Price range 40Avg price 24Brand share 26Review moat 18Quality gap 58

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$2.25–$23.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****$8.64**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-12.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****16,584.46**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$59K**

$59K/yr · 169K searches

## Trend