---
title: "Less Is Norse Opi Nail Polish — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/less-is-norse-opi-nail-polish"
last_updated: "2026-08-11T15:19:19.594Z"
locale: en
meta:
description: "Niche score 44/100 · $59K/yr market · 169K searches/yr · $8.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $59K/yr market · 169K searches/yr · $8.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Less Is Norse Opi Nail Polish — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **less is norse opi nail polish**
**Skip it**
A small market ($59K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 19Conversion 50Competition 74Returns 98Price range 40Avg price 24Brand share 26Review moat 18Quality gap 58
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$2.25–$23.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****$8.64**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-12.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****16,584.46**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$59K**
$59K/yr · 169K searches
According to Flapen's Amazon United States niche tracking, less is norse opi nail polish is a $59K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb–Sep–Oct. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **less is norse opi nail polish market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$69K–$86K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#304**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **68%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**118**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 84%
**Open market**
**7%**
- Sally Hansen30% - OPI27% - essie19% - GELLEN10% - CANNI3% - GAOY3% - Open — no brand owns it (6 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -12.4% search growth over the last 90 days.
8K6KSpike '24Spike '25Prime Day '25 seasonDecMarJunAugNovMarMay
Peak months: Feb, Sep, Oct · busiest ÷ quietest = 8.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/less-is-norse-opi-nail-polish/trend)
## **Top less is norse opi nail polish search terms**
- **gray nail polish**40K/yr-5.0%3.0% conv. - **grey nail polish**31K/yr-9.8%3.2% conv. - **dark grey nail polish**9K/yr-2.8%3.3% conv. - **light gray nail polish**6K/yr+28.3%2.5% conv. - **grey nail polish quick dry**5K/yr+24.2%5.3% conv. - **dark gray nail polish**8K/yr-18.0%3.5% conv. - **gray nail polish quick dry**6K/yr+19.4%4.5% conv. - **light grey nail polish**5K/yr+13.8%2.6% conv. - **opi less is norse nail polish**16K/yr-53.6%10.6% conv. - **less is norse opi nail polish**13K/yr-54.3%6.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/less-is-norse-opi-nail-polish/search-terms)
## **Top less is norse opi nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OPI Nail Lacquer Less is Norse | Opaque Dark Blue Crme Chip Resistant Nail Polish | Iceland Collection**OPI**$11.91**4.6★91,450 rev](https://www.amazon.com/dp/B00HJ2KZBQ) [2**Sally Hansen Hard as Nails Pumping Iron Long Lasting Chip Resistant Opaque Shimmery Silver Nail Polish**Sally Hansen**$2.25**4.4★28,405 rev](https://www.amazon.com/dp/B005CHEFRK) [3**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Creme | 67 Extrava-grey | Cool Gray Nail Color**Sally Hansen**$6.32**4.5★19,800 rev](https://www.amazon.com/dp/B09Z4212P2) [4**GELLEN Gray Nail Polish Set Fall Winter Trendy Grey Regular Nail Polish Quick Air Dry 6 Dark Light Colors for Women Gifts DIY Fingernail Toe Nails Home Salon Not Gel Hema Free Non-toxic No Chip**GELLEN**$10.16**4.2★2,868 rev](https://www.amazon.com/dp/B0F2N88Q21) [5**essie Nail Polish Glossy Shine Finish Petal Pushers 0.46 fl. oz.**essie**$7.32**4.4★1,929 rev](https://www.amazon.com/dp/B01766QBXK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**QUVINA 14 ML Nail Polish Long Lasting Quick Drying Gray Nail Polish Chip Resistant Nail Lacquer Fingernail Polish Streak-free Formula DIY Home Manicure Gift for Women #10**QUÉVINA**$7.94**18 rev7mo ago](https://www.amazon.com/dp/B0G5WMRY1L) [**GELLEN Gray Nail Polish Set Fall Winter Trendy Grey Regular Nail Polish Quick Air Dry 6 Dark Light Colors for Women Gifts DIY Fingernail Toe Nails Home Salon Not Gel Hema Free Non-toxic No Chip**GELLEN**$10.16**2,868 rev11mo ago](https://www.amazon.com/dp/B0F2N88Q21) [**GELLEN 6PCS Black White Gray Nail Polish with Base Top Coat No Lamp Needed**GELLEN**$9.68**2,868 rev11mo ago](https://www.amazon.com/dp/B0F2N81JHR) [**MIZHSE Dark Grey Mirror Nail Polish Quick Dry Metallic Nail Polish Air Dry Fast Chrome Nail Lacquer Black Oil-based Nail Art Manicure DIY Home**MIZHSE**$7.82**554 rev1y ago](https://www.amazon.com/dp/B0F4K5FGDB) [**GELLEN Black White Gray Nail Polish Set Quick Dry Natural Traditional Regular Nail Polish Fall Winter 6 Colors for Fingernails Toe Nails Home Salon Not UV Gel Hema Free Toxin Free**GELLEN**$10.84**2,868 rev1y ago](https://www.amazon.com/dp/B0D8VYDPNL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sally Hansen - Complete Salon Manicure Nail Color White To Black**Sally Hansen**$6.47**4.5★**▲ 356%**](https://www.amazon.com/dp/B073RG51SW) [**QUVINA 14 ML Nail Polish Long Lasting Quick Drying Gray Nail Polish Chip Resistant Nail Lacquer Fingernail Polish Streak-free Formula DIY Home Manicure Gift for Women #10**QUÉVINA**$7.94**3.8★**▲ 234%**](https://www.amazon.com/dp/B0G5WMRY1L) [**OPI Nature Strong Dawn of a New Gray | Opaque Soft Gray Crme Natural Origin Nail Polish | Plant Based Vegan Cruelty Free**OPI**$12.29**4.5★**▲ 137%**](https://www.amazon.com/dp/B0987JS24L) [**GELLEN 6PCS Black White Gray Nail Polish with Base Top Coat No Lamp Needed**GELLEN**$9.68**4.2★**▲ 89%**](https://www.amazon.com/dp/B0F2N81JHR) [**Sally Hansen Hard as Nails Pumping Iron Long Lasting Chip Resistant Opaque Shimmery Silver Nail Polish**Sally Hansen**$2.25**4.4★**▲ 73%**](https://www.amazon.com/dp/B005CHEFRK)
**~~View all trending →~~**
## **What buyers say about less is norse opi nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**57%
*“Colors are beautiful”*
**Drying Time**5%
*“Dries quickly”*
**Quality-Overall**5%
*“The quality is fun and chrome like”*
**Durability**5%
*“still looks good”*
**Moist/Dry**3%
*“Quick dry for sure”*
**Advertised Vs Actual Product**3%
*“This is better than expected”*
**Ease Of Application**2%
*“Easy to apply”*
**Soft Feel**2%
*“It goes on smoothly”*
**Stitch/Finish/Polish**2%
*“The polish itself is great”*
**Value For Money**2%
*“The price is great too”*
### **What buyers complain about **
**Color**31%
*“Expected it to be a darker shade of grey”*
**Moist/Dry**8%
*“only redeeming quality is it drys fast”*
**Product Condition**6%
*“My nail polish arrived in used condition, half empty”*
**Paint Quality**6%
*“after just one hour the paint started to peel off”*
**Durability**5%
*“The bottle cap broke in half right after the first use”*
**Thickness**3%
*“Too thick to use”*
**Advertised Vs Actual Product**3%
*“They do not match the description”*
**Quality-Overall**3%
*“only redeeming quality is it drys fast”*
**Dilute/Watery**3%
*“Seems diluted - not typical Essie”*
**Coverage**3%
*“Not impressed with the coverage”*
### **Top return reasons **
**Color**42%
**Advertised Vs Actual Product**13%
**Moist/Dry**7%
**Quality-Overall**6%
**Functionality-Overall**6%
**Thickness**5%
**Texture/Consistency-Overall**3%
**Size-Overall**3%
**Durability**2%
**Leak-Proof**2%
## **Common questions**
- **Is less is norse opi nail polish profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 37 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the less is norse opi nail polish niche?**
- 12 brands and 118 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in less is norse opi nail polish?**
- Top complaints mined from reviews: Color, Moist/Dry, Product Condition. The return rate is 0.4%.
- **When does demand for less is norse opi nail polish peak?**
- Demand peaks in Feb–Sep–Oct; the busiest month runs 8.3× the quietest.
- **What does it cost to enter the less is norse opi nail polish niche?**
- Listings span $2.25–$23.60; the average listing price is $8.64 (sweet spot $15–$100). The average incumbent carries 16,584 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)