---
title: "Lemon Verbena Hand Soap — $265K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lemon-verbena-hand-soap"
last_updated: "2026-08-11T14:11:06.991Z"
locale: en
meta:
description: "Niche score 44/100 · $265K/yr market · 84K searches/yr · $16.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $265K/yr market · 84K searches/yr · $16.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lemon Verbena Hand Soap — $265K/yr Amazon US Niche (2026) - Flapen"
---
# **lemon verbena hand soap**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 49Growth 38Conversion 100Competition 6Returns 99Price range 76Avg price 78Brand share 0Review moat 8Quality gap 25
**Conversion**
**Incredible****19.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.35**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.65–$49.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$265K**
$265K/yr · 84K searches
**Growth**
**Okay****+10.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****34,754.88**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lemon verbena hand soap is a $265K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lemon verbena hand soap market data**
- **Units sold / yr**
- **15K–20K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$245K–$327K**
- units × avg price
- **Conversion rate**
- **19.4%**
- **Avg BSR**
- **#137**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**694**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Mrs. MEYER'S86% - Cleancult9% - Home & Body Company3% - Deruta3%
## **Demand**
Weekly Amazon search volume, last 24 weeks — +10.4% search growth over the last 90 days.
2K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lemon-verbena-hand-soap/trend)
## **Top lemon verbena hand soap search terms**
- **lemon verbena hand soap**27K/yr+26.6%9.4% conv. - **mrs meyers lemon verbena hand soap refill**7K/yr+4.0%25.6% conv. - **lemon verbena hand soap refill**9K/yr+11.6%11.1% conv. - **meyers hand soap lemon**6K/yr+17.8%25.5% conv. - **meyers lemon hand soap**5K/yr-4.5%22.2% conv. - **mrs meyers hand soap lemon**4K/yr+15.2%25.6% conv. - **mrs meyers hand soap lemon verbena**5K/yr+10.4%29.3% conv. - **meyers hand soap lemon verbena**4K/yr+13.3%33.1% conv. - **mrs meyers hand soap refill lemon verbena**4K/yr+80.1%27.5% conv. - **lemon verbena mrs. meyers hand soap**5K/yr-58.4%26.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lemon-verbena-hand-soap/search-terms)
## **Top lemon verbena hand soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$40K30%$79K45%$119K60%$159K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mrs. Meyers Clean Day Hand Soap Refill Lemon Verbena Scent 33 Fl Oz**Mrs. MEYER'S**$7.85**4.7★92,922 rev](https://www.amazon.com/dp/B00F1U0YB4) [2**Mrs. Meyers Clean Day Hand Soap Made with Essential Oils Lemon Verbena 12.5 Fl Oz**Mrs. MEYER'S**$4.65**4.7★23,877 rev](https://www.amazon.com/dp/B000S5S1DK) [3**MRS. MEYERS CLEAN DAY Hand Soap Lemon Verbena Scent 12.5 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$12.66**4.8★111,606 rev](https://www.amazon.com/dp/B00NU9MJYS) [4**Cleancult Liquid Hand Soap Refill - Lemon Verbena - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack**Cleancult**$6.36**4.4★6,649 rev](https://www.amazon.com/dp/B0BVGJHJVN) [5**Perugia Italian Deruta Hand Soap - 21.5 fl oz Bottles - 8 pack - Lavendar Sweet Orange Lemon Verbana and Olive Thyme**Home & Body Company**$49.10**4.6★698 rev](https://www.amazon.com/dp/B091V13C1M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Perugia Italian Deruta Hand Soap - 21.5 fl oz Bottles - 8 pack - Lavendar Sweet Orange Lemon Verbana and Olive Thyme**Home & Body Company**$49.10**698 rev3y ago](https://www.amazon.com/dp/B091V13C1M) [**Cleancult Liquid Hand Soap Refill - Lemon Verbena - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack**Cleancult**$6.36**6,649 rev3y ago](https://www.amazon.com/dp/B0BVGJHJVN) [**Cleancult Liquid Hand Soap Refills - Lemon Verbena - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/3 Pack**Cleancult**$19.96**6,649 rev3y ago](https://www.amazon.com/dp/B0BVGG3PR7) [**Deruta Perugia Italian Lemon Verbena Hand Soap - Perfect Kitchen Decor Soap - Organic Liquid Hand Soap with Italian Soap Dispenser - Bathroom or Kitchen 22 Fl. Oz**Deruta**$19.39**184 rev6y ago](https://www.amazon.com/dp/B084JF4TZN) [**Mrs. Meyers Clean Day Liquid Dish Soap Refill Lemon Verbena 48 Fl Oz**Mrs. MEYER'S**$10.81**35,454 rev7y ago](https://www.amazon.com/dp/B07N29MLNZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cleancult Liquid Hand Soap Refill - Lemon Verbena - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack**Cleancult**$6.36**4.4★**▲ 38%**](https://www.amazon.com/dp/B0BVGJHJVN) [**Mrs. Meyers Clean Day Hand Soap Made with Essential Oils Lemon Verbena 12.5 Fl Oz**Mrs. MEYER'S**$4.65**4.7★**▲ 25%**](https://www.amazon.com/dp/B000S5S1DK) [**Perugia Italian Deruta Hand Soap - 21.5 fl oz Bottles - 8 pack - Lavendar Sweet Orange Lemon Verbana and Olive Thyme**Home & Body Company**$49.10**4.6★**▲ 16%**](https://www.amazon.com/dp/B091V13C1M) [**Mrs. Meyers Clean Day Hand Soap Refill Lemon Verbena Scent 33 Fl Oz**Mrs. MEYER'S**$7.85**4.7★**— 7%**](https://www.amazon.com/dp/B00F1U0YB4) [**MRS. MEYERS CLEAN DAY Hand Soap Lemon Verbena Scent 12.5 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$12.66**4.8★**— 8%**](https://www.amazon.com/dp/B00NU9MJYS)
**~~View all trending →~~**
## **What buyers say about lemon verbena hand soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**37%
*“Great lemon scent”*
**Quality-Overall**10%
*“Nice, fragrant varieties”*
**Value For Money**7%
*“Excellent value for money”*
**Ease Of Cleaning**6%
*“Clean beautifully”*
**Dispensing Mechanism**4%
*“Perfect for pump dispenser”*
**Cleansing**4%
*“It cleans well”*
**Ease Of Use**2%
*“Easy to use”*
**Lather**2%
*“Soap lathers ok”*
**Moist/Dry**2%
*“moisturized instead of dry”*
**Efficiency**2%
*“Works well”*
### **What buyers complain about **
**Smell**41%
*“Strong smell”*
**Leak-Proof**6%
*“Leaked in the packaging”*
**Size-Overall**5%
*“I was surprised that this container wasn't larger”*
**Value For Money**5%
*“Not worth the price”*
**Dispensing Mechanism**3%
*“Do not use in soap dispensers on engineered countertops”*
**Dilute/Watery**2%
*“Watery”*
**Thickness**2%
*“Too thick for my soap dispensers”*
**Advertised Vs Actual Product**2%
*“Very deceiving”*
**Ease Of Use**2%
*“can only open one”*
**Allergies**2%
*“that irritates”*
### **Top return reasons **
**Smell**46%
**Leak-Proof**21%
**Size-Overall**10%
**Advertised Vs Actual Product**6%
**Value For Money**6%
**Dispensing Mechanism**1%
**Moist/Dry**1%
**Thickness**1%
**Motor Power**1%
**Dilute/Watery**1%
## **Common questions**
- **Is lemon verbena hand soap profitable to sell on Amazon United States?**
- The niche generates $265K/yr across 8 tracked products. 90-day search growth is +10.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the lemon verbena hand soap niche?**
- 4 brands and 694 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lemon verbena hand soap?**
- Top complaints mined from reviews: Smell, Leak-Proof, Size-Overall. The return rate is 0.3%.
- **What does it cost to enter the lemon verbena hand soap niche?**
- Listings span $4.65–$49.10; the average listing price is $16.35 (sweet spot $15–$100). The average incumbent carries 34,755 reviews — the moat a new listing must climb.
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