---
title: "Lemon Body Wash — $91K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lemon-body-wash"
last_updated: "2026-08-11T14:10:50.590Z"
locale: en
meta:
description: "Niche score 51/100 · $91K/yr market · 110K searches/yr · $16.38 avg price. A small market ($91K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $91K/yr market · 110K searches/yr · $16.38 avg price. A small market ($91K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lemon Body Wash — $91K/yr Amazon US Niche (2026) - Flapen"
---
# **lemon body wash**
**Worth a look**
Shows low returns (0.5%), but a small market ($91K/yr) keeps it on the watch list.
Market size 23Growth 37Conversion 59Competition 52Returns 97Price range 66Avg price 78Brand share 68Review moat 25Quality gap 35
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.38**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$5.07–$33.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+9.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,126.19**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$91K**
$91K/yr · 110K searches
According to Flapen's Amazon United States niche tracking, lemon body wash is a $91K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in May. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lemon body wash market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$98K–$131K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#426**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**125**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 94%
**Open market**
**28%**
- philosophy20% - Bliss19% - C. O. Bigelow9% - Dr Teal's8% - Dove8% - RAW SUGAR7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.7% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lemon-body-wash/trend)
## **Top lemon body wash search terms**
- **lemon body wash**43K/yr+12.6%4.8% conv. - **bliss body wash**13K/yr+11.3%8.6% conv. - **philosophy lemon custard**10K/yr+19.9%1.9% conv. - **lemon scented body wash**5K/yr+37.7%4.4% conv. - **philosophy lemon custard body lotion**4K/yr+65.0%0.8% conv. - **body wash lemon**4K/yr+17.8%6.6% conv. - **lemon and calendula body wash**5K/yr+13.2%0.3% conv. - **lemon shower gel**4K/yr+25.6%6.1% conv. - **lemon verbena body wash**4K/yr+4.0%2.1% conv. - **bliss soap**4K/yr-33.3%3.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lemon-body-wash/search-terms)
## **Top lemon body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$9K15%$14K20%$18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**philosophy lemon custard shower gel 16 fl oz**philosophy**$22.11**4.5★5,371 rev](https://www.amazon.com/dp/B0D462JVFK) [2**Bliss Soapy Suds Body Wash - Lemon and Sage - 17 Fl Oz - Gentle and Hydrating for Supremely Soft Skin - Paraben Free - Vegan & Cruelty Free**Bliss**$17.01**4.5★8,578 rev](https://www.amazon.com/dp/B00FSD47I0) [3**RAW SUGAR Lemon Citrus Energizer Gentle & Hydrating Body Wash 20 Fl Oz (Pack of 1) Moisturizing & Energizing Bath & Shower Gel Vegan Formulated without SLS/SLES & Parabens**RAW SUGAR**$11.82**4.6★2,694 rev](https://www.amazon.com/dp/B0FXYCDW4R) [4**C.O. Bigelow Lemon Body Cleanser Moisturizing Body Wash with Lemon Extract & Aloe Vera 10 Fl Oz**C. O. Bigelow**$17.80**4.5★914 rev](https://www.amazon.com/dp/B097DZDFDB) [5**Dr Teals Body Wash with Pure Epsom Salt with Prebiotic Lemon Balm & Sage 24 fl oz (Pack of 4)**Dr Teal's**$22.05**4.8★925 rev](https://www.amazon.com/dp/B0C2ZRN6QG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Olay Body Wash for Women 24/7 Skin-Loving Freshness Miami Mocktails Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Lime It Up with Bergamot Scent 22 fl oz**Olay**$8.54**3,281 rev4mo ago](https://www.amazon.com/dp/B0G49X5W1J) [**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend All Skin Types Pineapple & Coconut Water Scent 22 fl oz**Olay**$8.95**8,275 rev4mo ago](https://www.amazon.com/dp/B0G49VD6N7) [**RAW SUGAR Lemon Citrus Energizer Gentle & Hydrating Body Wash 20 Fl Oz (Pack of 1) Moisturizing & Energizing Bath & Shower Gel Vegan Formulated without SLS/SLES & Parabens**RAW SUGAR**$11.82**2,694 rev8mo ago](https://www.amazon.com/dp/B0FXYCDW4R) [**Native Moisturizing Body Wash Contains Naturally Derived Ingredients | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Lemon Balm & Bamboo 18 oz**Native**$11.09**3,648 rev1y ago](https://www.amazon.com/dp/B0DW1BWBFQ) [**Dove Plant Milk Cleansing Body Wash Turmeric & Lemon for Moisturized Skin Gentle Cleanser No Sulfates or Parabens pH balanced 17.5 fl oz**Dove**$8.92**1,086 rev1y ago](https://www.amazon.com/dp/B0DNSMP42H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Olay Body Wash for Women 24/7 Skin-Loving Freshness Miami Mocktails Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Lime It Up with Bergamot Scent 22 fl oz**Olay**$8.54**4.7★**▲ 276%**](https://www.amazon.com/dp/B0G49X5W1J) [**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend All Skin Types Pineapple & Coconut Water Scent 22 fl oz**Olay**$8.95**4.7★**▲ 250%**](https://www.amazon.com/dp/B0G49VD6N7) [**St. Ives Body Wash Pink Lemon and Mandarin Orange 22 Ounce**St. Ives**$5.07**4.6★**▲ 87%**](https://www.amazon.com/dp/B084PTZ2VX) [**RAW SUGAR Lemon Citrus Energizer Gentle & Hydrating Body Wash 20 Fl Oz (Pack of 1) Moisturizing & Energizing Bath & Shower Gel Vegan Formulated without SLS/SLES & Parabens**RAW SUGAR**$11.82**4.6★**▲ 69%**](https://www.amazon.com/dp/B0FXYCDW4R) [**Deep Steep Lemon Cream Body Wash Hydrating Shower Gel with Hyaluronic Acid & Shea Butter for Sensitive Skin Bodywash for Women & Men 17 Fl Oz 1-Pack**Deep Steep**$14.93**4.2★**▲ 58%**](https://www.amazon.com/dp/B0BKH2FLFT)
**~~View all trending →~~**
## **What buyers say about lemon body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**56%
*“Fragrance is lovely”*
**Ease Of Cleaning**6%
*“Cleans well”*
**Quality-Overall**5%
*“Awesome quality”*
**Value For Money**4%
*“Excellent price”*
**Cleansing**3%
*“Clean and Fresh”*
**Lather**3%
*“Good lather”*
**Moist/Dry**3%
*“It is moisturizing”*
**Soft Feel**2%
*“Smooth feeling”*
**Suitability Dry Skin**1%
*“It is great for dry chapped skin”*
**Efficiency**1%
*“This clears the body very well”*
### **What buyers complain about **
**Smell**42%
*“Very very very strong smell”*
**Value For Money**7%
*“Not worth the price”*
**Durability**4%
*“only lasted minutes”*
**Advertised Vs Actual Product**4%
*“Not as described”*
**Leak-Proof**3%
*“It was leaking”*
**Size-Overall**3%
*“Bottle was smaller than expected”*
**Lather**2%
*“Pricey with no lather”*
**Ease Of Cleaning**2%
*“doesn't clean well at all”*
**Allergies**1%
*“Got rash”*
**Moist/Dry**1%
*“A little drying”*
### **Top return reasons **
**Smell**45%
**Leak-Proof**16%
**Motor Power**9%
**Advertised Vs Actual Product**9%
**Size-Overall**4%
**Product Condition**3%
**Value For Money**3%
**Ingredients-Overall**1%
**Moist/Dry**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is lemon body wash profitable to sell on Amazon United States?**
- The niche generates $91K/yr across 26 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the lemon body wash niche?**
- 17 brands and 125 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in lemon body wash?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.5%.
- **When does demand for lemon body wash peak?**
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the lemon body wash niche?**
- Listings span $5.07–$33.98; the average listing price is $16.38 (sweet spot $15–$100). The average incumbent carries 4,126 reviews — the moat a new listing must climb.
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