---
title: "Le Labo Rose 31 — $1.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/le-labo-rose-31"
last_updated: "2026-08-11T12:26:43.324Z"
locale: en
meta:
description: "Niche score 49/100 · $1.4M/yr market · 484K searches/yr · $86.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $1.4M/yr market · 484K searches/yr · $86.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Le Labo Rose 31 — $1.4M/yr Amazon US Niche (2026) - Flapen"
---
# **le labo rose 31**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 85Growth 25Conversion 43Competition 17Returns 95Price range 32Avg price 80Brand share 0Review moat 94Quality gap 62
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****118.92**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Great****$1.4M**
$1.4M/yr · 484K searches
**Avg price**
**Great****$86.03**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$13.04–$275.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+0.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, le labo rose 31 is a $1.4M/yr Amazon United States market (484K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **le labo rose 31 market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$1.1M–$1.3M**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#1,239**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **17%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Le Labo51% - Aesop34% - Santal 339% - MPOSVG6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/le-labo-rose-31/trend)
## **Top le labo rose 31 search terms**
- **le labo**308K/yr-1.5%0.3% conv. - **aesop shampoo**59K/yr+8.3%10.9% conv. - **lelabo**24K/yr+6.6%0.3% conv. - **le labo shampoo**17K/yr+27.6%1.8% conv. - **le labo perfume**25K/yr-21.6%0.4% conv. - **aesop shampoo and conditioner set**10K/yr-9.5%11.4% conv. - **la labo**7K/yr+20.5%0.5% conv. - **le labo shampoo and conditioner**5K/yr+16.0%1.1% conv. - **lelabo perfume**8K/yr-13.2%0.3% conv. - **le labo sale**9K/yr-13.5%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/le-labo-rose-31/search-terms)
## **Top le labo rose 31 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$143K20%$286K30%$430K40%$573K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Le Labo Discovery Set Santal 33 Rose 31 Bergamote 22 Neroli 36 & The Noir 29 Sampler - .05 oz. Each**Le Labo**$72.38**3.9★249 rev](https://www.amazon.com/dp/B0755XSCT2) [2**Aesop Shampoo and Conditioner Set for All Hair Types | Purifying & Hydrating Hair Care Duo with Bergamot Rind Frankincense & Cedar Atlas | Gentle & Color-Safe | 16.9 oz (Set of 2)**Aesop**$107.57**4.6★132 rev](https://www.amazon.com/dp/B09KN5N8TZ) [3**Aesop Shampoo | Gentle Purifying Shampoo for All Hair Types | Color-Safe Lightweight Formula for Hydrated Soft and Shiny Hair | 16.9 oz**Aesop**$53.76**4.6★211 rev](https://www.amazon.com/dp/B09KN7MGDX) [4**Santal 33 LeLabo Shampoo with Vitamin E and Aloe Vera Moisturizing & Gentle Cleanse for All Hair Types 16.2 Fl Oz**Santal 33**$64.30**5.0★1 rev](https://www.amazon.com/dp/B0GTM87VSJ) [5**MPOSVG Mini Perfume for Men & Women | 4 30 ml Eau de Parfum Gift Set 33Santal + 13Another + 29The Noir + 31Rose | Sandalwood Long-Lasting Fragrance for Travel Party Gym Work**MPOSVG**$160.37**3.8★7 rev](https://www.amazon.com/dp/B0GCJCJX9D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Santal 33 LeLabo Shower Gel Enriched with Vitamin E Aloe Jojoba Grape Seed and White Tea Extracts 16.2 Fl Oz**Santal 33**$64.61**4 rev3mo ago](https://www.amazon.com/dp/B0GXW16T5G) [**Santal 33 LeLabo Shampoo with Vitamin E and Aloe Vera Moisturizing & Gentle Cleanse for All Hair Types 16.2 Fl Oz**Santal 33**$64.30**1 rev3mo ago](https://www.amazon.com/dp/B0GTM87VSJ) [**MPOSVG Mini Perfume for Men & Women | 4 30 ml Eau de Parfum Gift Set 33Santal + 13Another + 29The Noir + 31Rose | Sandalwood Long-Lasting Fragrance for Travel Party Gym Work**MPOSVG**$160.37**7 rev6mo ago](https://www.amazon.com/dp/B0GCJCJX9D) [**The Matcha 26 by Le Labo for Unisex - 1.7 oz EDP Spray**Le Labo**$275.22**20 rev1y ago](https://www.amazon.com/dp/B0DGQQN69B) [**Aesop Shampoo and Conditioner Set for All Hair Types | Purifying & Hydrating Hair Care Duo with Bergamot Rind Frankincense & Cedar Atlas | Gentle & Color-Safe | 16.9 oz (Set of 2)**Aesop**$107.57**132 rev4y ago](https://www.amazon.com/dp/B09KN5N8TZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Santal 33 LeLabo Shower Gel Enriched with Vitamin E Aloe Jojoba Grape Seed and White Tea Extracts 16.2 Fl Oz**Santal 33**$64.61**5.0★**▲ 260%**](https://www.amazon.com/dp/B0GXW16T5G) [**Santal 33 LeLabo Shampoo with Vitamin E and Aloe Vera Moisturizing & Gentle Cleanse for All Hair Types 16.2 Fl Oz**Santal 33**$64.30**5.0★**▲ 250%**](https://www.amazon.com/dp/B0GTM87VSJ) [**MPOSVG Mini Perfume for Men & Women | 4 30 ml Eau de Parfum Gift Set 33Santal + 13Another + 29The Noir + 31Rose | Sandalwood Long-Lasting Fragrance for Travel Party Gym Work**MPOSVG**$160.37**3.8★**▲ 205%**](https://www.amazon.com/dp/B0GCJCJX9D) [**Le Labo Rose 31 Eau de Parfum .025 oz. Small Sample**Le Labo**$13.04**3.9★**▲ 41%**](https://www.amazon.com/dp/B07S91M78Q) [**Aesop Shampoo and Conditioner Set for All Hair Types | Purifying & Hydrating Hair Care Duo with Bergamot Rind Frankincense & Cedar Atlas | Gentle & Color-Safe | 16.9 oz (Set of 2)**Aesop**$107.57**4.6★**▲ 15%**](https://www.amazon.com/dp/B09KN5N8TZ)
**~~View all trending →~~**
## **What buyers say about le labo rose 31**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**46%
*“Love the scent”*
**Soft Feel**8%
*“Gentle”*
**Quality-Overall**8%
*“Great product”*
**Suitability Colored Hair**5%
*“So far hair looks good”*
**Hair Growth**5%
*“very helpful to fix hair”*
**Efficiency**5%
*“Works very well”*
**Gifting Purpose**5%
*“I received this as a Christmas gift”*
**Suitability Straight Hair**2%
*“Makes my hair look nice and full, not limp”*
**Value For Money**2%
*“Worth It”*
**Brightness/Shine/Glow**1%
*“Soft, shiny without being heavy”*
### **What buyers complain about **
**Smell**31%
*“This is the worst fragrance for men or women”*
**Value For Money**18%
*“The only problem is its bit expensive”*
**Moist/Dry**7%
*“Dries hair out”*
**Leak-Proof**6%
*“The package leaked because the shampoo bottle was broken”*
**Size-Overall**6%
*“Extremely small”*
**Thickness**6%
*“Very thick conditioner”*
**Durability**5%
*“doesn't last long”*
**Oily/Greasy**3%
*“I found that for me personally it left my head feeling very oily afterwards”*
**Advertised Vs Actual Product**3%
*“Picture is clearly a spray but I did not receive a spray”*
**Allergies**2%
*“I had an allergic reaction”*
### **Top return reasons **
**Leak-Proof**34%
**Smell**16%
**Value For Money**11%
**Advertised Vs Actual Product**9%
**Motor Power**8%
**Suitability Short Hair**4%
**Moist/Dry**3%
**Quality-Overall**2%
**Size-Overall**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is le labo rose 31 profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the le labo rose 31 niche?**
- 4 brands and 19 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in le labo rose 31?**
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 1.0%.
- **When does demand for le labo rose 31 peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the le labo rose 31 niche?**
- Listings span $13.04–$275.22; the average listing price is $86.03 (sweet spot $15–$100). The average incumbent carries 119 reviews — the moat a new listing must climb.
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