---
title: "Le Labo Noir 29 — $72K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/le-labo-noir-29"
last_updated: "2026-08-07T15:58:20.270Z"
locale: en
meta:
description: "Niche score 42/100 · $72K/yr market · 58K searches/yr · $75.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $72K/yr market · 58K searches/yr · $75.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Le Labo Noir 29 — $72K/yr Amazon US Niche (2026) - Flapen"
---
# **le labo noir 29**
**Skip it**
Soft demand (-22.5% this quarter) — this niche doesn't clear our bar today.
Market size 18Growth 14Conversion 20Competition 27Returns 100Price range 37Avg price 84Brand share 22Review moat 97Quality gap 82
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****55.29**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$75.57**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$9.18–$238.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$72K**
$72K/yr · 58K searches
**Growth**
**Bad****-22.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, le labo noir 29 is a $72K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **le labo noir 29 market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$76K–$94K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#4,207**
- **Page quality**
- **0%**
- **Prime**
- **41%**
- **Sponsored**
- **47%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**91%**
Top 20: 99%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**7%**
- Le Labo59% - Dossier11% - Emper11% - MPOSVG6% - FRAME4% - Maison d'Orient2% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -22.5% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/le-labo-noir-29/trend)
## **Top le labo noir 29 search terms**
- **the noir 29**17K/yr-19.9%1.2% conv. - **the noir 29 le labo**10K/yr-27.9%1.2% conv. - **le labo noir 29**11K/yr-28.6%1.7% conv. - **le labo the noir 29**7K/yr-14.1%2.5% conv. - **noir 29**5K/yr+8.4%1.8% conv. - **noir 29 le labo perfume**3K/yr-10.7%2.8% conv. - **the noir 29 perfume**5K/yr-46.6%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/le-labo-noir-29/search-terms)
## **Top le labo noir 29 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$22K40%$29K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Le Labo THE NOIR 29 Eau De Parfum/EDP Spray - Size 5mL / 0.17 Oz. UNBOXED**Le Labo**$72.96**4.5★16 rev](https://www.amazon.com/dp/B0DGB5WD8S) [2**Le Labo The Noir 29 Eau de Parfum Spray 0.05 Fl Oz / 1.5 ml sample UNBOXED**Le Labo**$16.50**3.6★58 rev](https://www.amazon.com/dp/B07RSSV7CM) [3**Dossier - Citrus Tea - Eau de Parfum - Inspired by Th Noir 29 - Long-Lasting Fragrance - Unisex - 1.7 fl oz (50ml)**Dossier**$43.63**4.3★143 rev](https://www.amazon.com/dp/B0DTP55762) [4**Emper The black 92 unisex - 100ml**Emper**$20.96**4.4★174 rev](https://www.amazon.com/dp/B0D2S9BQ4Y) [5**Le Labo The Noir 29 Eau de Parfum 0.025 oz Sample Size**Le Labo**$14.67**3.9★154 rev](https://www.amazon.com/dp/B0B5WF89BR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AirScent No. 5011 Perfume Dupe Diffuser Oil Inspired by Labos Noir Twenty Nine - Cedarwood Bergamot Tobacco - Fragrance Oil Blend for Ultrasonic and Waterless Diffusers and Crafting - 10 mL**Air-Scent**$9.18**34 rev5mo ago](https://www.amazon.com/dp/B0GM3BD3QH) [**Th Noir Candle by Maison Sicilian | Inspired by The Noir 29 - Soft Warm Mellow Black Tea Scent | Premium Coconut Beeswax Blend + Luxury Fragrance Oil | Cozy Warm Ambiance & Thoughtful Gift**Maison Sicilian**$17.43**2 rev5mo ago](https://www.amazon.com/dp/B0G351B2QJ) [**MPOSVG Mini Perfume for Men & Women | 4 30 ml Eau de Parfum Gift Set 33Santal + 13Another + 29The Noir + 31Rose | Sandalwood Long-Lasting Fragrance for Travel Party Gym Work**MPOSVG**$160.37**7 rev6mo ago](https://www.amazon.com/dp/B0GCJCJX9D) [**Dossier - Citrus Tea - Eau de Parfum - Inspired by Th Noir 29 - Long-Lasting Fragrance - Unisex - 1.7 fl oz (50ml)**Dossier**$43.63**143 rev1y ago](https://www.amazon.com/dp/B0DTP55762) [**Le Labo The Noir 29 Perfuming Conditioner 7.8 fl oz / 237ml**Le Labo**$69.25**3 rev1y ago](https://www.amazon.com/dp/B0DJYL1MRZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FRAME Mens LHomme Slim Jeans Noir 29**FRAME**$202.31**4.8★**▲ 374%**](https://www.amazon.com/dp/B07XYGCJRK) [**MPOSVG Mini Perfume for Men & Women | 4 30 ml Eau de Parfum Gift Set 33Santal + 13Another + 29The Noir + 31Rose | Sandalwood Long-Lasting Fragrance for Travel Party Gym Work**MPOSVG**$160.37**3.8★**▲ 275%**](https://www.amazon.com/dp/B0GCJCJX9D) [**AirScent No. 5011 Perfume Dupe Diffuser Oil Inspired by Labos Noir Twenty Nine - Cedarwood Bergamot Tobacco - Fragrance Oil Blend for Ultrasonic and Waterless Diffusers and Crafting - 10 mL**Air-Scent**$9.18**4.6★**▲ 202%**](https://www.amazon.com/dp/B0GM3BD3QH) [**Th Noir Candle by Maison Sicilian | Inspired by The Noir 29 - Soft Warm Mellow Black Tea Scent | Premium Coconut Beeswax Blend + Luxury Fragrance Oil | Cozy Warm Ambiance & Thoughtful Gift**Maison Sicilian**$17.43**4.6★**▲ 176%**](https://www.amazon.com/dp/B0G351B2QJ) [**Le Labo Discovery Set Santal 33 Rose 31 Bergamote 22 Neroli 36 & The Noir 29 Sampler - .05 oz. Each**Le Labo**$72.38**3.9★**▲ 49%**](https://www.amazon.com/dp/B0755XSCT2)
**~~View all trending →~~**
## **What buyers say about le labo noir 29**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**58%
*“Decent scent”*
**Quality-Overall**7%
*“Everything feels well made, consistent, and thoughtfully put together”*
**Durability**4%
*“- Longevity: Holds in the room well”*
**Value For Money**3%
*“much cheaper”*
**Warmth**3%
*“This diffuser oil is a solid choice if youre into warm”*
**Advertised Vs Actual Product**2%
*“I got what I was expecting”*
**Ease Of Use**2%
*“it's an easy one to enjoy”*
**Soft Feel**2%
*“still smooth, not harsh or fake, and knowing its made without all the extra chemicals makes it feel a little more worth it”*
**Alcohol Content**2%
*“Pure alcohol”*
**Strength**2%
*“Strength-wise, this stuff is no joke”*
### **What buyers complain about **
**Smell**23%
*“I am sensitive to artificial fragrance this has not made me react in any way”*
**Size-Overall**15%
*“The spray container is very small”*
**Value For Money**12%
*“don't love the price tag”*
**Durability**10%
*“Doesnt last more than 3 hours”*
**Ease Of Use**4%
*“I cannot even use it as an air freshener”*
**Dilute/Watery**2%
*“It is a bit too concentrated”*
**Sweetness**2%
*“none of the sickly sweet”*
**Moist/Dry**2%
*“The dry down still remains sharp”*
**Weight Heavy**1%
*“5011 is a tad too heavy on the fig”*
**Dosage**1%
*“Its a tiny amount in the 10ml bottle so it will only last a couple days”*
### **Top return reasons **
**Smell**44%
**Size-Overall**33%
**Advertised Vs Actual Product**22%
## **Common questions**
- **Is le labo noir 29 profitable to sell on Amazon United States?**
- The niche generates $72K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the le labo noir 29 niche?**
- 10 brands and 46 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in le labo noir 29?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for le labo noir 29 peak?**
- Demand peaks in Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the le labo noir 29 niche?**
- Listings span $9.18–$238.27; the average listing price is $75.57 (sweet spot $15–$100). The average incumbent carries 55 reviews — the moat a new listing must climb.
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