---
title: "Le Labo Hand Soap — $6.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/le-labo-hand-soap"
last_updated: "2026-08-11T14:08:14.043Z"
locale: en
meta:
description: "Niche score 54/100 · $6.3M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $6.3M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Le Labo Hand Soap — $6.3M/yr Amazon US Niche (2026) - Flapen"
---
# **le labo hand soap**
**Worth a look**
Shows a $6.3M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 99Growth 33Conversion 79Competition 12Returns 90Price range 65Avg price 87Brand share 0Review moat 63Quality gap 47
**Market size**
**Incredible****$6.3M**
$6.3M/yr · 1.2M searches
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$65.89**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$28.36–$139.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****976.2**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+6.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, le labo hand soap is a $6.3M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **le labo hand soap market data**
- **Units sold / yr**
- **80K–100K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$5.3M–$6.6M**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#228**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Aesop86% - OUAI11% - Grown Alchemist3%
## **Demand**
Weekly Amazon search volume, last 44 weeks — +6.0% search growth over the last 90 days.
45K35KSpike '25Black Friday '25Holiday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/le-labo-hand-soap/trend)
## **Top le labo hand soap search terms**
- **aesop**510K/yr+1.3%2.2% conv. - **aesop hand soap**374K/yr+11.5%11.2% conv. - **ouai hand soap**56K/yr+19.1%10.3% conv. - **aesop soap**40K/yr+28.8%5.5% conv. - **diptyque hand soap**32K/yr-0.7%0.7% conv. - **le labo hand soap**27K/yr+16.8%2.4% conv. - **byredo hand soap**19K/yr-2.8%1.3% conv. - **aesop hand wash**16K/yr-7.3%9.3% conv. - **jo malone hand soap**15K/yr+5.2%0.6% conv. - **ouai soap**11K/yr+43.7%7.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/le-labo-hand-soap/search-terms)
## **Top le labo hand soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$942K30%$1.9M45%$2.8M60%$3.8M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aesop Resurrection Aromatique Hydrating Hand Wash | Gentle Non-Drying Hand Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz**Aesop**$46.29**4.6★1,569 rev](https://www.amazon.com/dp/B01MDVOM5S) [2**Aesop Reverence Aromatique Exfoliating Hand Wash | Exfoliating Hand Soap with Finely Milled Pumice | Gentle Cleansing & Skin-Smoothing Formula with Vetiver Petitgrain & Bergamot | 500mL / 16.9 oz**Aesop**$46.27**4.6★1,823 rev](https://www.amazon.com/dp/B00EJMQP3Q) [3**OUAI Hand Wash Dean Street - Liquid Hand Soap with Jojoba Avocado & Rose Hip Oil for Replenished Skin - Gentle Exfoliating Kitchen & Bathroom Soap (16 Fl Oz)**OUAI**$30.70**3.8★873 rev](https://www.amazon.com/dp/B08BX9MR35) [4**Aesop Arrival Travel Shower Set (4-Piece) Hair & Body Care Kit Shampoo Conditioner Geranium Leaf Body Cleanser & Rind Concentrate Body Balm 1.7oz/50mL Each Gift Set with Reusable Canvas Bag**Aesop**$48.59**4.7★42 rev](https://www.amazon.com/dp/B0C8Z4BYQK) [5**Aesop Resurrection Aromatique Hydrating Hand Wash | Gentle Non-Drying Hand Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz (Pack of 3)**Aesop**$139.06**4.6★1,569 rev](https://www.amazon.com/dp/B0D47W6SHW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aesop Resurrection Aromatique Hydrating Hand Wash | Gentle Non-Drying Hand Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz (Pack of 3)**Aesop**$139.06**1,569 rev2y ago](https://www.amazon.com/dp/B0D47W6SHW) [**Grown Alchemist Invigorate Hand Wash Liquid Hand Soap with Aloe Sweet Orange Cedarwood & Sage Gentle Moisturizing Kitchen & Bathroom Soap Natural Plant Based Gel Cleanser 300mL**Grown Alchemist**$28.36**417 rev2y ago](https://www.amazon.com/dp/B0D3QTB6BK) [**Aesop Resurrection & Reverence Aromatique Hand Wash Set Nourishing Hand Wash & Gentle Exfoliating Hand Soap Duo | Botanical Cleansers Made with Hydrating Essential Oil Blend | 16.9 oz Each (2 Pack)**Aesop**$91.92**165 rev2y ago](https://www.amazon.com/dp/B0CZF5PGZQ) [**Aesop Arrival Travel Shower Set (4-Piece) Hair & Body Care Kit Shampoo Conditioner Geranium Leaf Body Cleanser & Rind Concentrate Body Balm 1.7oz/50mL Each Gift Set with Reusable Canvas Bag**Aesop**$48.59**42 rev3y ago](https://www.amazon.com/dp/B0C8Z4BYQK) [**OUAI Hand Wash Dean Street - Liquid Hand Soap with Jojoba Avocado & Rose Hip Oil for Replenished Skin - Gentle Exfoliating Kitchen & Bathroom Soap (16 Fl Oz)**OUAI**$30.70**873 rev6y ago](https://www.amazon.com/dp/B08BX9MR35)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aesop Arrival Travel Shower Set (4-Piece) Hair & Body Care Kit Shampoo Conditioner Geranium Leaf Body Cleanser & Rind Concentrate Body Balm 1.7oz/50mL Each Gift Set with Reusable Canvas Bag**Aesop**$48.59**4.7★**▲ 162%**](https://www.amazon.com/dp/B0C8Z4BYQK) [**Aesop Resurrection Hand Wash & Balm Set | Citrus & Woody Duo to Cleanse and Moisturize Hands | 16.9 oz / 500 mL (Set of 2)**Aesop**$139.18**4.5★**▲ 26%**](https://www.amazon.com/dp/B01LRX5QXO) [**Aesop Resurrection Aromatique Hydrating Hand Wash | Gentle Non-Drying Hand Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz**Aesop**$46.29**4.6★**▲ 12%**](https://www.amazon.com/dp/B01MDVOM5S) [**Aesop Resurrection Aromatique Hydrating Hand Wash | Gentle Non-Drying Hand Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz (Pack of 3)**Aesop**$139.06**4.6★**▲ 10%**](https://www.amazon.com/dp/B0D47W6SHW) [**Grown Alchemist Invigorate Hand Wash Liquid Hand Soap with Aloe Sweet Orange Cedarwood & Sage Gentle Moisturizing Kitchen & Bathroom Soap Natural Plant Based Gel Cleanser 300mL**Grown Alchemist**$28.36**4.5★**— 8%**](https://www.amazon.com/dp/B0D3QTB6BK)
**~~View all trending →~~**
## **What buyers say about le labo hand soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**49%
*“Beautiful aroma”*
**Value For Money**7%
*“Great deal”*
**Soft Feel**6%
*“keeps your skin soft”*
**Cleansing**5%
*“High quality, gentle exfoliation”*
**Quality-Overall**5%
*“Quality hand wash”*
**Moist/Dry**4%
*“It does a wonderful job moisturizing”*
**Lather**1%
*“It lathers well”*
**Suitability Dry Skin**1%
*“easy on dry skin”*
**Durability**1%
*“they last for many months”*
**Design-Overall**1%
*“Came for the aesthetic”*
### **What buyers complain about **
**Motor Power**21%
*“BAD PUMP”*
**Smell**17%
*“cheap smell”*
**Value For Money**13%
*“But pricey”*
**Ease Of Use**4%
*“Won't open”*
**Leak-Proof**4%
*“Leakage”*
**Functionality-Overall**3%
*“several other people tried the pump didnt work”*
**Dispensing Mechanism**3%
*“Its hard to even find a dispenser for this soup”*
**Moist/Dry**2%
*“Within two days my hands were stripped of moisture”*
**Durability**2%
*“broke off before I could even use it”*
**Jamming/Clogging**2%
*“Tends to clog up towards the end so I add water to thin it out some”*
### **Top return reasons **
**Motor Power**37%
**Smell**29%
**Leak-Proof**10%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Size-Overall**3%
**Dispensing Mechanism**3%
**Defective Material/Parts**1%
**Functionality-Overall**1%
**Material Quality**1%
## **Common questions**
- **Is le labo hand soap profitable to sell on Amazon United States?**
- The niche generates $6.3M/yr across 10 tracked products. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the le labo hand soap niche?**
- 3 brands and 9 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in le labo hand soap?**
- Top complaints mined from reviews: Motor Power, Smell, Value For Money. The return rate is 1.3%.
- **What does it cost to enter the le labo hand soap niche?**
- Listings span $28.36–$139.18; the average listing price is $65.89 (sweet spot $15–$100). The average incumbent carries 976 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)