---
title: "Le Labo Discovery Set — $1.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/le-labo-discovery-set"
last_updated: "2026-08-11T16:43:38.901Z"
locale: en
meta:
description: "Niche score 60/100 · $1.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $1.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Le Labo Discovery Set — $1.9M/yr Amazon US Niche (2026) - Flapen"
---
# **le labo discovery set**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 93Growth 20Conversion 24Competition 44Returns 99Price range 37Avg price 85Brand share 50Review moat 83Quality gap 91
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.9M**
$1.9M/yr · 1.4M searches
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$73.41**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****333.18**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$9.22–$240.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, le labo discovery set is a $1.9M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **le labo discovery set market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$1.5M–$1.8M**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#1,417**
- **Page quality**
- **0%**
- **Prime**
- **36%**
- **Sponsored**
- **77%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **—flat
**Sellers**
**73**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 98%
**Open market**
**15%**
- YYFFHYQ18% - MPOSVG17% - BIGRANK15% - Le Labo14% - Dossier12% - Erimberate10% - Open — no brand owns it (8 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/le-labo-discovery-set/trend)
## **Top le labo discovery set search terms**
- **santal 33**584K/yr-3.4%0.9% conv. - **santal 33 perfume for men**181K/yr-17.2%0.7% conv. - **le labo santal 33**147K/yr-5.7%1.1% conv. - **stallion 53 perfume men**76K/yr-9.0%3.7% conv. - **stallion 53**64K/yr-19.7%2.7% conv. - **dossier woody sandalwood**42K/yr+22.2%6.5% conv. - **woody sandalwood dossier**23K/yr+43.1%4.7% conv. - **santal 33 perfume**52K/yr-54.0%0.7% conv. - **perfume santal 33 para hombre**27K/yr-0.4%0.5% conv. - **santal 33 le labo**30K/yr-28.9%0.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/le-labo-discovery-set/search-terms)
## **Top le labo discovery set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$95K10%$189K15%$284K20%$379K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Emper Stallion 53 Unisex Personal Fragrance 100ml/3.4 Fl.Oz**YYFFHYQ**$23.01**4.2★2,364 rev](https://www.amazon.com/dp/B0BSZB163Z) [2**Dossier - Woody Sandalwood - Eau de Parfum - Inspired by Santal 33 - Long-Lasting Fragrance - Unisex - 1.7 fl oz (50ml)**Dossier**$42.76**4.2★782 rev](https://www.amazon.com/dp/B0C1C2QY5K) [3**BIGRANK 33 SANTAL Perfume Eau de Parfum Spray Iconic New York Scent for Men & Women 3.4 Fl oz (100ml) Long-Lasting Fragrance**BIGRANK**$50.11**3.3★13 rev](https://www.amazon.com/dp/B0GX9NB4TK) [4**MPOSVG No.33 Sandalwood Perfume Eau de Parfum Spray Iconic New York Scent for Men & Women 3.4 Fl oz (100ml) Long-Lasting Fragrance**MPOSVG**$112.31**3.8★51 rev](https://www.amazon.com/dp/B0FZ98KWYV) [5**Erimberate 33 SANTAL Perfume Eau de Parfum Spray Iconic New York Scent for Men & Women 3.4 Fl oz (100ml) Long-Lasting Fragrance**Erimberate**$39.40**3.2★13 rev](https://www.amazon.com/dp/B0GY3Q4YT7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**No. 33 SANTAL Perfume for Men and Women Eau de Parfum Spray 3.4 Oz**Generic**$109.60**0 rev1mo ago](https://www.amazon.com/dp/B0H66RM9B9) [**BIGRANK 33 SANTAL Perfume Eau de Parfum Spray Iconic New York Scent for Men & Women 3.4 Fl oz (100ml) Long-Lasting Fragrance**BIGRANK**$50.11**13 rev1mo ago](https://www.amazon.com/dp/B0GX9NB4TK) [**FRCLHWA Stallion 53 UNISEX - 100ml/3.4 Fl.Oz From No. 33 Parfum Spray**FRCLHWA**$21.30**22 rev3mo ago](https://www.amazon.com/dp/B0GWM9C2RJ) [**EldEast SANTAL 001 Unisex Luxury Spray Perfume for Men/Women Long Lasting Rich Woody Fragrance Woody Sandalwood Leather Scent Clean Vegan Cruelty-Free Eau De Parfum (EDP) 3.4oz 100ml**EldEast**$63.08**26 rev4mo ago](https://www.amazon.com/dp/B0GR12TP57) [**MPOSVG No.33 Sandalwood Perfume Eau de Parfum Spray Iconic New York Scent for Men & Women 3.4 Fl oz (100ml) Long-Lasting Fragrance**MPOSVG**$117.85**1 rev5mo ago](https://www.amazon.com/dp/B0GNKVJPCR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**No. 33 SANTAL Perfume for Men and Women Eau de Parfum Spray 3.4 Oz**Generic**$109.60**0.0★**▲ 182%**](https://www.amazon.com/dp/B0H66RM9B9) [**BIGRANK 33 SANTAL Perfume Eau de Parfum Spray Iconic New York Scent for Men & Women 3.4 Fl oz (100ml) Long-Lasting Fragrance 100**BIGRANK**$42.85**3.5★**▲ 182%**](https://www.amazon.com/dp/B0H1C3KNJF) [**BIGRANK 33 SANTAL Perfume Eau de Parfum Spray Iconic New York Scent for Men & Women 3.4 Fl oz (100ml) Long-Lasting Fragrance**BIGRANK**$50.11**3.3★**▲ 182%**](https://www.amazon.com/dp/B0GX9NB4TK) [**Erimberate 33 SANTAL Perfume Eau de Parfum Spray Iconic New York Scent for Men & Women 3.4 Fl oz (100ml) Long-Lasting Fragrance**Erimberate**$39.40**3.2★**▲ 181%**](https://www.amazon.com/dp/B0GY3Q4YT7) [**EldEast SANTAL 001 Unisex Luxury Spray Perfume for Men/Women Long Lasting Rich Woody Fragrance Woody Sandalwood Leather Scent Clean Vegan Cruelty-Free Eau De Parfum (EDP) 3.4oz 100ml**EldEast**$63.08**4.3★**▲ 181%**](https://www.amazon.com/dp/B0GR12TP57)
**~~View all trending →~~**
## **What buyers say about le labo discovery set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**72%
*“long lasting fragrance”*
**Value For Money**5%
*“Great price”*
**Quality-Overall**3%
*“The brand Hotel is the best brand I've found”*
**Durability**3%
*“It is long lasting smooth”*
**Size-Overall**2%
*“the size of this bottle it is so worth it”*
**Soft Feel**2%
*“still feels clean and elegant”*
**Gifting Purpose**1%
*“Appreciated gift”*
**Ease Of Use**1%
*“Ideal for daily use”*
**Comfort-Overall**1%
*“comforting at the same time”*
**Strength**1%
*“Its strong though”*
### **What buyers complain about **
**Smell**55%
*“Awful smell”*
**Durability**5%
*“the longevity is weak”*
**Advertised Vs Actual Product**5%
*“not the same”*
**Value For Money**4%
*“Not worth it”*
**Size-Overall**3%
*“I understand the bottle is small”*
**Strength**2%
*“Its not super strong”*
**Leak-Proof**2%
*“The item was received open and leaking”*
**Quality-Overall**2%
*“Absolute garbage”*
**Color**1%
*“isnt even the same color”*
**Alcohol Content**1%
*“If anything it smells like alcohol with a hint of santal”*
### **Top return reasons **
**Smell**74%
**Leak-Proof**9%
**Advertised Vs Actual Product**5%
**Vegan/Organic**3%
**Size-Overall**3%
**Dilute/Watery**1%
**Product Condition**1%
**Ethical Trade/Fair Trade**1%
**Durability**1%
**Value For Money**1%
## **Common questions**
- **Is le labo discovery set profitable to sell on Amazon United States?**
- The niche generates $1.9M/yr across 22 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the le labo discovery set niche?**
- 14 brands and 73 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in le labo discovery set?**
- Top complaints mined from reviews: Smell, Durability, Advertised Vs Actual Product. The return rate is 0.2%.
- **When does demand for le labo discovery set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the le labo discovery set niche?**
- Listings span $9.22–$240.99; the average listing price is $73.41 (sweet spot $15–$100). The average incumbent carries 333 reviews — the moat a new listing must climb.
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