---
title: "Le Labo Body Wash — $933K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/le-labo-body-wash"
last_updated: "2026-08-11T13:26:44.931Z"
locale: en
meta:
description: "Niche score 52/100 · $933K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $933K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Le Labo Body Wash — $933K/yr Amazon US Niche (2026) - Flapen"
---
# **le labo body wash**
**Worth a look**
Shows sweet-spot pricing room ($34.79–$64.61), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 76Growth 43Conversion 90Competition 12Returns 90Price range 95Avg price 93Brand share 0Review moat 43Quality gap 30
**Price range**
**Incredible****$34.79–$64.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$49.76**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$933K**
$933K/yr · 173K searches
**Growth**
**Okay****+14.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,245.78**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, le labo body wash is a $933K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **le labo body wash market data**
- **Units sold / yr**
- **15K–20K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$746K–$995K**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#355**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Aesop85% - Salt & Stone11% - Santal 335% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — +14.2% search growth over the last 90 days.
23K18KBlack Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/le-labo-body-wash/trend)
## **Top le labo body wash search terms**
- **aesop body wash**106K/yr+8.1%10.9% conv. - **le labo body wash**22K/yr+32.7%2.7% conv. - **byredo body wash**12K/yr+23.5%0.7% conv. - **aesop geranium leaf body cleanser**8K/yr+49.3%12.5% conv. - **aesop body cleanser**6K/yr+2.1%14.6% conv. - **le labo shower gel**5K/yr-15.9%1.6% conv. - **body wash aesop**3K/yr+16.5%10.0% conv. - **lelabo bodywash**2K/yr+65.6%1.6% conv. - **aesop geranium**3K/yr+13.4%4.6% conv. - **aesop shower gel**2K/yr+28.2%12.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/le-labo-body-wash/search-terms)
## **Top le labo body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$140K30%$280K45%$420K60%$560K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aesop Geranium Leaf Body Cleanser | Gentle Shower Gel with Geranium Mandarin and Bergamot Essential Oil Blend to Refresh & Balance Skin | 500 mL / 16.9 oz**Aesop**$53.71**4.5★726 rev](https://www.amazon.com/dp/B00BJ2BUIO) [2**Aesop Eleos Nourishing Body Cleanser | Moisturizing Body Wash for Dry Dehydrated Skin | Made with Shea Butter & Lavender Oil | 500 mL / 16.9 oz**Aesop**$53.82**4.5★726 rev](https://www.amazon.com/dp/B0F339TJ2W) [3**Aesop A Rose By Any Other Name Body Cleanser | Gentle Botanical Cleanser with Rose Petal Oil & Plant Extracts | 500 mL / 16.9 oz**Aesop**$53.55**4.5★726 rev](https://www.amazon.com/dp/B000IB0GZK) [4**Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Santal & Vetiver 15.2 fl oz**Salt & Stone**$34.79**4.3★8,494 rev](https://www.amazon.com/dp/B0C23Q2H61) [5**Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Bergamot & Hinoki 15.2 fl oz**Salt & Stone**$34.93**4.3★8,494 rev](https://www.amazon.com/dp/B09G2S1KZ2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Santal 33 LeLabo Shower Gel Enriched with Vitamin E Aloe Jojoba Grape Seed and White Tea Extracts 16.2 Fl Oz**Santal 33**$64.61**4 rev2mo ago](https://www.amazon.com/dp/B0GXW16T5G) [**Aesop Coriander Seed Body Cleanser | Low-Foaming Shower Gel with Coriander & Black Pepper Essential Oil Blend to Cleanse & Hydrate Skin | 500 mL / 16.9 oz**Aesop**$53.68**24 rev12mo ago](https://www.amazon.com/dp/B0FHWYGY9C) [**Aesop Eleos Nourishing Body Cleanser | Moisturizing Body Wash for Dry Dehydrated Skin | Made with Shea Butter & Lavender Oil | 500 mL / 16.9 oz**Aesop**$53.82**726 rev1y ago](https://www.amazon.com/dp/B0F339TJ2W) [**Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Santal & Vetiver 15.2 fl oz**Salt & Stone**$34.79**8,494 rev3y ago](https://www.amazon.com/dp/B0C23Q2H61) [**Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Bergamot & Hinoki 15.2 fl oz**Salt & Stone**$34.93**8,494 rev4y ago](https://www.amazon.com/dp/B09G2S1KZ2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Santal 33 LeLabo Shower Gel Enriched with Vitamin E Aloe Jojoba Grape Seed and White Tea Extracts 16.2 Fl Oz**Santal 33**$64.61**5.0★**▲ 254%**](https://www.amazon.com/dp/B0GXW16T5G) [**Aesop Coriander Seed Body Cleanser | Low-Foaming Shower Gel with Coriander & Black Pepper Essential Oil Blend to Cleanse & Hydrate Skin | 500 mL / 16.9 oz**Aesop**$53.68**4.7★**▲ 55%**](https://www.amazon.com/dp/B0FHWYGY9C) [**Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Bergamot & Hinoki 15.2 fl oz**Salt & Stone**$34.93**4.3★**▲ 24%**](https://www.amazon.com/dp/B09G2S1KZ2) [**Aesop Geranium Leaf Body Scrub | Exfoliating Body Polish with Bamboo & Pumice | Smoothing Cleansing Scrub for Dry Rough Skin | Fresh Citrus Green Aroma | 6.2 oz**Aesop**$47.86**4.8★**▲ 14%**](https://www.amazon.com/dp/B07CLPB4WV) [**Aesop Eleos Nourishing Body Cleanser | Moisturizing Body Wash for Dry Dehydrated Skin | Made with Shea Butter & Lavender Oil | 500 mL / 16.9 oz**Aesop**$53.82**4.5★**— 5%**](https://www.amazon.com/dp/B0F339TJ2W)
**~~View all trending →~~**
## **What buyers say about le labo body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**52%
*“Amazing Scent”*
**Quality-Overall**7%
*“OUTSTANDING products”*
**Soft Feel**6%
*“keeps your skin soft”*
**Lather**5%
*“Lovely scent lathers up well”*
**Moist/Dry**3%
*“Doesnt seem to dry my skin out”*
**Value For Money**2%
*“Definitely worth the price”*
**Cleansing**2%
*“clean skin well”*
**Gifting Purpose**2%
*“Great gift or to keep yourself”*
**Suitability Dry Skin**2%
*“is gentle on the skin, no drying out”*
**Suitability Combination Skin**1%
*“The fact that it is good for your skin is an added bonus”*
### **What buyers complain about **
**Smell**34%
*“Bad smell”*
**Value For Money**16%
*“A little expensive”*
**Lather**3%
*“Doesn't lather well”*
**Allergies**3%
*“Allergic reaction”*
**Size-Overall**3%
*“Its a tiny bottle”*
**Durability**2%
*“As soon as I got out of the shower and towel dried, it was gone”*
**Motor Power**2%
*“My pump doesnt work”*
**Dispensing Mechanism**2%
*“It needs to be much higher to adequately dispense this product”*
**Leak-Proof**2%
*“The bottle leaked inside the package”*
**Quality-Overall**1%
*“Cheap bottle”*
### **Top return reasons **
**Smell**67%
**Motor Power**7%
**Leak-Proof**7%
**Advertised Vs Actual Product**5%
**Product Condition**3%
**Value For Money**3%
**Size-Overall**1%
**Lather**1%
**Defective Material/Parts**1%
**Moist/Dry**1%
## **Common questions**
- **Is le labo body wash profitable to sell on Amazon United States?**
- The niche generates $933K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the le labo body wash niche?**
- 3 brands and 10 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in le labo body wash?**
- Top complaints mined from reviews: Smell, Value For Money, Lather. The return rate is 1.2%.
- **What does it cost to enter the le labo body wash niche?**
- Listings span $34.79–$64.61; the average listing price is $49.76 (sweet spot $15–$100). The average incumbent carries 2,246 reviews — the moat a new listing must climb.
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