---
title: "Le Labo Another 13 — $257K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/le-labo-another-13"
last_updated: "2026-08-11T14:07:59.302Z"
locale: en
meta:
description: "Niche score 53/100 · $257K/yr market · 290K searches/yr · $69.26 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $257K/yr market · 290K searches/yr · $69.26 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Le Labo Another 13 — $257K/yr Amazon US Niche (2026) - Flapen"
---
# **le labo another 13**
**Worth a look**
Shows low returns (0.1%), but weak search conversion (1.3%) keeps it on the watch list.
Market size 47Growth 18Conversion 16Competition 43Returns 100Price range 58Avg price 86Brand share 40Review moat 92Quality gap 98
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****156.83**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$69.26**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$12.88–$160.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$257K**
$257K/yr · 290K searches
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-14.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, le labo another 13 is a $257K/yr Amazon United States market (290K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **le labo another 13 market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$277K–$346K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#2,487**
- **Page quality**
- **0%**
- **Prime**
- **43%**
- **Sponsored**
- **70%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 97%
**Open market**
**15%**
- MPOSVG36% - Le Labo26% - ALT. FRAGRANCES8% - HOUSE OF TWIST7% - BIGRANK5% - SMELLSY4% - Open — no brand owns it (8 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/le-labo-another-13/trend)
## **Top le labo another 13 search terms**
- **another 13 perfume**84K/yr-14.0%1.2% conv. - **le labo another 13**86K/yr-21.1%1.1% conv. - **another 13**47K/yr+10.3%0.9% conv. - **another 13 le labo**10K/yr+13.5%0.9% conv. - **another 13 perfume le labo**19K/yr-30.4%1.2% conv. - **lelabo another 13**11K/yr+25.5%1.0% conv. - **le labo another 13 perfume**8K/yr-24.6%1.0% conv. - **another 13 cologne**5K/yr-57.4%0.6% conv. - **inspired by le labo another 13**3K/yr-19.2%1.3% conv. - **la labo another 13**3K/yr+13.7%1.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/le-labo-another-13/search-terms)
## **Top le labo another 13 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$13K10%$26K15%$39K20%$51K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Le Labo AnOther 13 Eau de Parfum Dabber Sample - .025 oz.**Le Labo**$23.60**3.9★671 rev](https://www.amazon.com/dp/B07GJNMQY2) [2**MPOSVG No.13 Perfume 100ml(3.4 Oz) Unisex Eau de Parfum Citrus Jasmine & musk Fragrance for Men & Women Long-Lasting Luxury Earthy Moss Warm Woody Base**MPOSVG**$116.76**3.8★5 rev](https://www.amazon.com/dp/B0GBWLM8B3) [3**ALT. FRAGRANCES Simply Another - Inspired by An.other 13 Scent Unisex Perfume Extrait de Parfum Long Lasting Musky Clean Perfume for Men & Women 60ml**ALT. FRAGRANCES**$56.71**3.8★146 rev](https://www.amazon.com/dp/B0F4K7VHDK) [4**Twist Timeless No. 113 - Inspired by L. L.abo Another 13 Long-Lasting Perfume for Women & Men Vegan Clean Ingredients Musk & Ambroxan Unisex Fragrance Spray 100 ml | 3.4 fl. oz**HOUSE OF TWIST**$40.28**3.5★27 rev](https://www.amazon.com/dp/B0FQYLMTVL) [5**MPOSVG No.13 Unisex Perfume 100ml(3.4 Oz) Citrus Jasmine & moss Eau de Parfum Scent for Men & Women Rich Woody Finish Long-Lasting Fragrance**MPOSVG**$117.08**4.0★5 rev](https://www.amazon.com/dp/B0G1BD5G5K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nusatous Another 13 Eau de Parfum Travel spray 0.5 Fl Oz/15 ml**Nusatous**$95.04**0 rev4w ago](https://www.amazon.com/dp/B0H6B31MZJ) [**Le Labo Another 13 Shower Gel 237ml Unisex Perfuming Body Wash Luxury Fragranced Shower Gel for Men and Women 8 fl oz**Le Labo**$66.91**1 rev2mo ago](https://www.amazon.com/dp/B0H1NP6HLR) [**In1mart Pack of 2- Another. 13 Eau De Parfum Sample Vials 0.05 Fl.oz/ 1.5 ml each. Fragrance Family Fresh rich woody spicy.**In1mart**$25.46**0 rev3mo ago](https://www.amazon.com/dp/B0GQDGK9XK) [**MIRACLELAYER 13 Aromatics -Inspired by Another 13 Scent- Eau de Parfum Unisex Spray 50ml**MIRACLELAYER**$37.68**3 rev3mo ago](https://www.amazon.com/dp/B0GVGV4D5Q) [**EldEast ANOTHER 002 Unisex Luxury Perfume For Men/Women Oriental Woody Fragrance with Ambergris Musk & Cedar Long Lasting Vegan & Cruelty Free Clean Skin Scent Eau De Parfum 3.4 oz 100ml**EldEast**$70.07**7 rev4mo ago](https://www.amazon.com/dp/B0GQZXLW66)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nusatous Another 13 Eau de Parfum Travel spray 0.5 Fl Oz/15 ml**Nusatous**$95.04**0.0★**▲ 196%**](https://www.amazon.com/dp/B0H6B31MZJ) [**Le Labo Another 13 Shower Gel 237ml Unisex Perfuming Body Wash Luxury Fragranced Shower Gel for Men and Women 8 fl oz**Le Labo**$66.91**2.0★**▲ 195%**](https://www.amazon.com/dp/B0H1NP6HLR) [**BIGRANK 13 Anoth Perfume 100ml(3.4 Oz) Unisex Eau de Parfum Citrus Jasmine & musk Fragrance for Men & Women Long-Lasting Luxury Earthy Moss Warm Woody Base**BIGRANK**$49.45**0.0★**▲ 194%**](https://www.amazon.com/dp/B0GZNNC3H2) [**In1mart Pack of 2- Another. 13 Eau De Parfum Sample Vials 0.05 Fl.oz/ 1.5 ml each. Fragrance Family Fresh rich woody spicy.**In1mart**$25.46**0.0★**▲ 194%**](https://www.amazon.com/dp/B0GQDGK9XK) [**EldEast ANOTHER 002 Unisex Luxury Perfume For Men/Women Oriental Woody Fragrance with Ambergris Musk & Cedar Long Lasting Vegan & Cruelty Free Clean Skin Scent Eau De Parfum 3.4 oz 100ml**EldEast**$70.07**4.1★**▲ 191%**](https://www.amazon.com/dp/B0GQZXLW66)
**~~View all trending →~~**
## **What buyers say about le labo another 13**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**65%
*“long lasting fragrance”*
**Quality-Overall**5%
*“it feels like a well-made product”*
**Durability**4%
*“The lasting power is solid”*
**Value For Money**4%
*“Its very good for the price”*
**Soft Feel**2%
*“From the first spray, it feels elegant, clean, and luxurious without being overpowering”*
**Size-Overall**2%
*“it fits her”*
**Gifting Purpose**2%
*“I received this as a Christmas gift”*
**Suitability Dry Skin**1%
*“it genuinely lasts for hours on my skin”*
**Weight Light**1%
*“Light”*
**Design-Overall**1%
*“The bottle design is simple yet elegant”*
### **What buyers complain about **
**Smell**53%
*“smells like nothing”*
**Value For Money**10%
*“waste of money”*
**Durability**7%
*“Longevity wasnt impressive either — strong at first in an unpleasant way”*
**Advertised Vs Actual Product**6%
*“Not the same as the manufacturer”*
**Alcohol Content**5%
*“IT LITERALLY SMELLSNLIKE RUBBING ALCOHOL”*
**Leak-Proof**5%
*“the bottle is severely leaking”*
**Suitability Dry Skin**1%
*“It didn't last more than 5 minutes on my skin, and smelled off”*
**Quality-Overall**1%
*“Garbage”*
**Allergies**1%
*“It made me nauseous”*
**Size-Overall**1%
*“The small”*
### **Top return reasons **
**Leak-Proof**55%
**Smell**29%
**Size-Overall**9%
**Ease Of Application**2%
**Defective Material/Parts**2%
**Durability**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is le labo another 13 profitable to sell on Amazon United States?**
- The niche generates $257K/yr across 23 tracked products. 5 of 16 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the le labo another 13 niche?**
- 14 brands and 68 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in le labo another 13?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.
- **When does demand for le labo another 13 peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the le labo another 13 niche?**
- Listings span $12.88–$160.37; the average listing price is $69.26 (sweet spot $15–$100). The average incumbent carries 157 reviews — the moat a new listing must climb.
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