---
title: "Lawless — $82K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lawless"
last_updated: "2026-08-07T17:22:27.123Z"
locale: en
meta:
description: "Niche score 44/100 · $82K/yr market · 161K searches/yr · $27.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $82K/yr market · 161K searches/yr · $27.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lawless — $82K/yr Amazon US Niche (2026) - Flapen"
---
# **lawless**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 10Conversion 23Competition 60Returns 69Price range 94Avg price 95Brand share 0Review moat 78Quality gap 76
**Avg price**
**Incredible****$27.52**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.58–$45.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****430.62**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$82K**
$82K/yr · 161K searches
**Growth**
**Bad****-29.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lawless is a $82K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lawless market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$69K–$83K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#410**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**58**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 90%
**Open market**
**0%**
- LAWLESS58% - Lawless42%
## **Demand**
Weekly Amazon search volume, last 46 weeks — -29.4% search growth over the last 90 days.
6K4KBlack Friday '25Holiday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lawless/trend)
## **Top lawless search terms**
- **lawless**145K/yr-29.6%1.2% conv. - **lawless beauty**11K/yr-31.9%0.9% conv. - **lawless makeup**6K/yr-15.7%0.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lawless/search-terms)
## **Top lawless products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lawless Womens Forget The Filler Lip Plumper Line Gloss Nudie Pink 0.11 Fl Oz (Pack of 1)**LAWLESS**$24.03**4.3★1,247 rev](https://www.amazon.com/dp/B0CXVNQ7YG) [2**Lawless Womens Forget The Filler Lip Plumper Line Gloss Velvet Pink 0.11 Fl Oz (Pack of 1)**LAWLESS**$25.35**4.3★1,247 rev](https://www.amazon.com/dp/B09ZDBCGDT) [3**Lawless Mini Forget the Filler Skin-Plumping Line-Smoothing Perfecting Cream - Premium Non-Acne Moisturizer Designed to Prime Plump Smooth and Tighten Skin for a Youthful Hydrating Look - 0.5 oz**Lawless**$21.10**4.4★207 rev](https://www.amazon.com/dp/B0DB6GVKQ1) [4**Lawless Forget the Filler Lip Plumping Line Smoothing Gloss - Strawberry Milkshake - Premium Volumizing Lip Gloss with Natural Ingredients Designed to Plump Firm and Hydrate Lips 0.11 oz**Lawless**$24.68**4.3★1,247 rev](https://www.amazon.com/dp/B0F5CQCCZD) [5**Lawless Womens Forget The Filler Lip Plumper Line Gloss Lavender Sorbet Pink 0.11 Fl Oz (Pack of 1)**LAWLESS**$24.97**4.3★1,247 rev](https://www.amazon.com/dp/B0C2JHV1X9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Your perfect lip-and-cheek pairing: Pinch My Cheeks Cream Blush in Angel + Forget The Filler Lip Plumping Gloss in Blushed Sand**Lawless**$33.66**3 rev9mo ago](https://www.amazon.com/dp/B0FVTQXCKJ) [**Lawless The Daisy Darlings Mini Trio Forget The Filler Lip Plumping Line Smoothing Gloss Set 3 x 0.05 fl. oz Shades: Presh Butterfly Velvet**Lawless**$25.94**25 rev9mo ago](https://www.amazon.com/dp/B0FV1PVNFB) [**Lawless Forget the Filler Lip Plumping Line Smoothing Gloss - Strawberry Milkshake - Premium Volumizing Lip Gloss with Natural Ingredients Designed to Plump Firm and Hydrate Lips 0.11 oz**Lawless**$24.68**1,247 rev1y ago](https://www.amazon.com/dp/B0F5CQCCZD) [**Lawless Forget the Filler Lip Plumping Line Smoothing Gloss - Strawberry Popsicle - Premium Volumizing Lip Gloss with Natural Ingredients Designed to Plump Firm and Hydrate Lips 0.11 oz**Lawless**$24.53**1,247 rev1y ago](https://www.amazon.com/dp/B0F5C926V2) [**LAWLESS Womens Forget the Filler Skin-Plumping Line-Smoothing Foundation 2F fair with neutral undertones 1.0 Ounce**Lawless**$45.84**8 rev1y ago](https://www.amazon.com/dp/B0DVH66T3K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lawless Queen Forget the Filler Lip Plumping Line Smoothing Gloss - Rosy Outlook - Premium Volumizing Lip Gloss with Natural Ingredients Designed to Plump Firm and Hydrate Lips 0.19 oz**Lawless**$37.13**4.6★**▲ 142%**](https://www.amazon.com/dp/B0CHBP4GMX) [**Lawless Womens Forget the Filler Lip-Plumping Line-Smoothing Satin Cream Lipstick Fawn 0.1 Ounce**LAWLESS**$27.69**4.3★**▲ 136%**](https://www.amazon.com/dp/B0CCF85KS8) [**Lawless Forget the Filler Lip Plumping Line Smoothing Gloss - Strawberry Popsicle - Premium Volumizing Lip Gloss with Natural Ingredients Designed to Plump Firm and Hydrate Lips 0.11 oz**Lawless**$24.53**4.3★**▲ 81%**](https://www.amazon.com/dp/B0F5C926V2) [**LAWLESS Talc Free Skin Smoothing-Powder Light Tan 0.32 oz / 9.1 g**LAWLESS**$39.82**4.8★**▲ 80%**](https://www.amazon.com/dp/B0CGCKL99D) [**Lawless Womens Forget The Filler Lip Plumper Line Gloss Velvet Pink 0.11 Fl Oz (Pack of 1)**LAWLESS**$25.35**4.3★**▲ 78%**](https://www.amazon.com/dp/B09ZDBCGDT)
**~~View all trending →~~**
## **What buyers say about lawless**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**28%
*“Cute color”*
**Soft Feel**9%
*“Goes on smooth”*
**Quality-Overall**9%
*“It had seemingly good reviews”*
**Moist/Dry**8%
*“It is moisturizing”*
**Suitability Combination Skin**4%
*“easy to blend into the skin”*
**Texture/Consistency-Overall**4%
*“creamy texture”*
**Brightness/Shine/Glow**4%
*“Gives a shimmer”*
**Smell**3%
*“I love the strawberry scent and the shine”*
**Advertised Vs Actual Product**3%
*“Girls love it was as advertised”*
**Thickness**3%
*“Its a thick gloss that shines like crazy”*
### **What buyers complain about **
**Value For Money**24%
*“Super expensive”*
**Adhesion/Stickiness**12%
*“It is almost like glue”*
**Color**9%
*“the color was too light”*
**Durability**7%
*“but it doesn't last too long”*
**Functionality-Overall**6%
*“Doesnt work”*
**Moist/Dry**6%
*“Wake up with lips so dry”*
**Product Condition**4%
*“they both appear used”*
**Advertised Vs Actual Product**3%
*“The packaging is very deceiving it looks like youre getting a lot more product than you actually are”*
**Heating**2%
*“Heats up, so at least you feel it”*
**Absorbency**2%
*“not absorbing in as much as I like a balm to”*
### **Top return reasons **
**Color**43%
**Advertised Vs Actual Product**11%
**Adhesion/Stickiness**10%
**Functionality-Overall**6%
**Product Condition**5%
**Moist/Dry**4%
**Texture/Consistency-Overall**3%
**Value For Money**2%
**Leak-Proof**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is lawless profitable to sell on Amazon United States?**
- The niche generates $82K/yr across 29 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the lawless niche?**
- 2 brands and 58 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lawless?**
- Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Color. The return rate is 2.2%.
- **What does it cost to enter the lawless niche?**
- Listings span $14.58–$45.84; the average listing price is $27.52 (sweet spot $15–$100). The average incumbent carries 431 reviews — the moat a new listing must climb.
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