---
title: "Lawless Forget the Filler — $363K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lawless-forget-the-filler"
last_updated: "2026-08-06T23:52:31.025Z"
locale: en
meta:
description: "Niche score 47/100 · $363K/yr market · 503K searches/yr · $27.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $363K/yr market · 503K searches/yr · $27.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lawless Forget the Filler — $363K/yr Amazon US Niche (2026) - Flapen"
---
# **lawless forget the filler**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 16Conversion 32Competition 30Returns 71Price range 94Avg price 95Brand share 0Review moat 70Quality gap 83
**Avg price**
**Incredible****$27.87**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.58–$45.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****702**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$363K**
$363K/yr · 503K searches
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-17.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lawless forget the filler is a $363K/yr Amazon United States market (503K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lawless forget the filler market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$348K–$418K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#278**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**46**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- LAWLESS63% - Lawless37% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -17.0% search growth over the last 90 days.
15K10KSpike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lawless-forget-the-filler/trend)
## **Top lawless forget the filler search terms**
- **lawless forget the filler**135K/yr-12.2%3.6% conv. - **lawless**145K/yr-29.6%0.9% conv. - **lawless lip gloss**85K/yr-3.0%2.7% conv. - **lawles**29K/yr-15.4%0.1% conv. - **lawless foundation**16K/yr-1.6%0.3% conv. - **lawless lip plumper**22K/yr-31.9%2.8% conv. - **lawless skinny dip lip gloss**5K/yr-2.3%0.5% conv. - **lawless forget the filler foundation**8K/yr-25.7%1.1% conv. - **lawless beauty**11K/yr-31.9%0.6% conv. - **lawless strawberry milkshake lipgloss**5K/yr-9.8%4.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lawless-forget-the-filler/search-terms)
## **Top lawless forget the filler products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$36K20%$73K30%$109K40%$145K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lawless Womens Forget The Filler Lip Plumper Line Gloss Nudie Pink 0.11 Fl Oz (Pack of 1)**LAWLESS**$24.03**4.3★1,247 rev](https://www.amazon.com/dp/B0CXVNQ7YG) [2**Lawless Forget the Filler Lip Plumping Line Smoothing Gloss - Strawberry Milkshake - Premium Volumizing Lip Gloss with Natural Ingredients Designed to Plump Firm and Hydrate Lips 0.11 oz**Lawless**$24.68**4.3★1,247 rev](https://www.amazon.com/dp/B0F5CQCCZD) [3**Lawless Womens Forget The Filler Lip Plumper Line Gloss Lavender Sorbet Pink 0.11 Fl Oz (Pack of 1)**LAWLESS**$24.97**4.3★1,247 rev](https://www.amazon.com/dp/B0C2JHV1X9) [4**Lawless Womens Forget The Filler Lip Plumper Line Gloss Velvet Pink 0.11 Fl Oz (Pack of 1)**LAWLESS**$25.35**4.3★1,247 rev](https://www.amazon.com/dp/B09ZDBCGDT) [5**Lawless Mini Forget the Filler Skin-Plumping Line-Smoothing Perfecting Cream - Premium Non-Acne Moisturizer Designed to Prime Plump Smooth and Tighten Skin for a Youthful Hydrating Look - 0.5 oz**Lawless**$21.10**4.4★207 rev](https://www.amazon.com/dp/B0DB6GVKQ1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lawless The Daisy Darlings Mini Trio Forget The Filler Lip Plumping Line Smoothing Gloss Set 3 x 0.05 fl. oz Shades: Presh Butterfly Velvet**Lawless**$25.94**25 rev9mo ago](https://www.amazon.com/dp/B0FV1PVNFB) [**Lawless Forget the Filler Lip Plumping Line Smoothing Gloss - Strawberry Milkshake - Premium Volumizing Lip Gloss with Natural Ingredients Designed to Plump Firm and Hydrate Lips 0.11 oz**Lawless**$24.68**1,247 rev1y ago](https://www.amazon.com/dp/B0F5CQCCZD) [**Lawless Forget the Filler Lip Plumping Line Smoothing Gloss - Strawberry Popsicle - Premium Volumizing Lip Gloss with Natural Ingredients Designed to Plump Firm and Hydrate Lips 0.11 oz**Lawless**$24.53**1,247 rev1y ago](https://www.amazon.com/dp/B0F5C926V2) [**Lawless Forget the Filler Lip Plumping Line Smoothing Gloss - Strawberry Shortcake - Premium Volumizing Lip Gloss with Natural Ingredients Designed to Plump Firm and Hydrate Lips 0.11 oz**Lawless**$24.60**1,247 rev1y ago](https://www.amazon.com/dp/B0F5CRV6SJ) [**LAWLESS Womens Forget the Filler Skin-Plumping Line-Smoothing Foundation 2F fair with neutral undertones 1.0 Ounce**Lawless**$45.84**8 rev1y ago](https://www.amazon.com/dp/B0DVH66T3K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lawless Queen Forget the Filler Lip Plumping Line Smoothing Gloss - Rosy Outlook - Premium Volumizing Lip Gloss with Natural Ingredients Designed to Plump Firm and Hydrate Lips 0.19 oz**Lawless**$37.13**4.6★**▲ 170%**](https://www.amazon.com/dp/B0CHBP4GMX) [**Lawless Forget the Filler Lip Plumping Line Smoothing Gloss - Strawberry Shortcake - Premium Volumizing Lip Gloss with Natural Ingredients Designed to Plump Firm and Hydrate Lips 0.11 oz**Lawless**$24.60**4.3★**▲ 112%**](https://www.amazon.com/dp/B0F5CRV6SJ) [**Lawless Forget the Filler Lip Plumping Line Smoothing Gloss - Strawberry Popsicle - Premium Volumizing Lip Gloss with Natural Ingredients Designed to Plump Firm and Hydrate Lips 0.11 oz**Lawless**$24.53**4.3★**▲ 91%**](https://www.amazon.com/dp/B0F5C926V2) [**Lawless Womens Forget The Filler Lip Plumper Line Gloss Maple Sugar Brown 0.11 Fl Oz (Pack of 1)**LAWLESS**$23.38**4.3★**▲ 78%**](https://www.amazon.com/dp/B0CVYCYYN3) [**Lawless Womens Forget The Filler Lip Plumper Line Gloss Nudie Pink 0.11 Fl Oz (Pack of 1)**LAWLESS**$24.03**4.3★**▲ 56%**](https://www.amazon.com/dp/B0CXVNQ7YG)
**~~View all trending →~~**
## **What buyers say about lawless forget the filler**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**28%
*“Cute color”*
**Moist/Dry**11%
*“It is moisturizing”*
**Soft Feel**11%
*“Goes on smooth”*
**Quality-Overall**6%
*“It had seemingly good reviews”*
**Smell**4%
*“I love the strawberry scent and the shine”*
**Advertised Vs Actual Product**3%
*“Girls love it was as advertised”*
**Ease Of Application**3%
*“It's super easy to apply”*
**Thickness**3%
*“Its a thick gloss that shines like crazy”*
**Texture/Consistency-Overall**2%
*“I love the consistency”*
**Value For Money**2%
*“Great value”*
### **What buyers complain about **
**Value For Money**19%
*“Super expensive”*
**Adhesion/Stickiness**16%
*“It is almost like glue”*
**Color**10%
*“the color was too light”*
**Functionality-Overall**7%
*“Doesnt work”*
**Moist/Dry**6%
*“Wake up with lips so dry”*
**Durability**5%
*“but it doesn't last too long”*
**Advertised Vs Actual Product**3%
*“The packaging is very deceiving it looks like youre getting a lot more product than you actually are”*
**Product Condition**2%
*“I think I received a used product”*
**Heating**2%
*“Heats up, so at least you feel it”*
**Ease Of Cleaning**2%
*“the cream looks messy”*
### **Top return reasons **
**Color**43%
**Advertised Vs Actual Product**11%
**Adhesion/Stickiness**10%
**Functionality-Overall**7%
**Product Condition**5%
**Moist/Dry**4%
**Texture/Consistency-Overall**3%
**Leak-Proof**3%
**Value For Money**2%
**Smell**2%
## **Common questions**
- **Is lawless forget the filler profitable to sell on Amazon United States?**
- The niche generates $363K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the lawless forget the filler niche?**
- 2 brands and 46 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lawless forget the filler?**
- Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Color. The return rate is 2.1%.
- **What does it cost to enter the lawless forget the filler niche?**
- Listings span $14.58–$45.84; the average listing price is $27.87 (sweet spot $15–$100). The average incumbent carries 702 reviews — the moat a new listing must climb.
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