---
title: "Products — lavender soap - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lavender-soap/products"
last_updated: "2026-08-11T17:42:52.061Z"
locale: en
meta:
  description: "Niche score 61/100 · $739K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $739K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — lavender soap - Flapen"
---

# **lavender soap**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 70Growth 51Conversion 95Competition 62Returns 99Price range 80Avg price 82Brand share 27Review moat 22Quality gap 22

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$17.91**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$3.64–$64.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$739K**

$739K/yr · 338K searches

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+22.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****9,732.56**

avg incumbent reviews — the moat a new listing must climb

## Products