---
title: "Lavender Soap — $739K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lavender-soap"
last_updated: "2026-08-11T16:43:56.371Z"
locale: en
meta:
description: "Niche score 61/100 · $739K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $739K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lavender Soap — $739K/yr Amazon US Niche (2026) - Flapen"
---
# **lavender soap**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 70Growth 51Conversion 95Competition 62Returns 99Price range 80Avg price 82Brand share 27Review moat 22Quality gap 22
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$3.64–$64.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$739K**
$739K/yr · 338K searches
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+22.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,732.56**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, lavender soap is a $739K/yr Amazon United States market (338K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender soap market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$716K–$896K**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#427**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **73%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**775**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 81%
**Open market**
**10%**
- Dr. Bronner's59% - Yardley24% - kastu2% - Dove2% - FLOWHYET2% - YARDLEY LONDON2% - Open — no brand owns it (11 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.1% search growth over the last 90 days.
8K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lavender-soap/trend)
## **Top lavender soap search terms**
- **lavender soap**78K/yr+14.9%5.3% conv. - **yardley english lavender**47K/yr-12.2%7.6% conv. - **lavender soap bars**36K/yr+7.2%7.7% conv. - **lavender bar soap**25K/yr+19.2%6.0% conv. - **dr. bronners lavender castile soap**25K/yr+21.5%11.7% conv. - **dr bronners pure castile soap lavender**13K/yr+59.1%8.9% conv. - **yardley lavender bar soap**16K/yr+38.1%16.1% conv. - **dr bronners lavendar soap**4K/yr>1,000%13.2% conv. - **lavender castile soap**9K/yr+75.3%7.1% conv. - **dr bronners lavender**11K/yr+55.4%8.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lavender-soap/search-terms)
## **Top lavender soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$30K8%$59K12%$89K16%$118K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr. Bronners Pure-Castile Liquid Soap Made with Organic Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan Non-GMO Lavender 32 Oz**Dr. Bronner's**$17.02**4.7★25,298 rev](https://www.amazon.com/dp/B000HK1ON0) [2**Dr. Bronners Pure-Castile Magic Bar Soap - Made with Regenerative Organic Certified Oils - For Face Body Hair- Gentle on Sensitive Skin - Vegan Soap Bars for Men & Women - Lavender 2 Pack 5oz**Dr. Bronner's**$9.98**4.8★5,998 rev](https://www.amazon.com/dp/B001E0T740) [3**Yardley Bar Soap English Lavender 2 Count**Yardley**$6.35**4.6★18,590 rev](https://www.amazon.com/dp/B001T8UFPM) [4**Dr. Bronners Pure-Castile Magic Liquid Soap (Lavender 8 Ounce) Made with Regenerative Organic Certified Oils For Face Body Wash Baby Soap & Sensitive Skin Concentrated Vegan Non-GMO**Dr. Bronner's**$9.41**4.7★25,298 rev](https://www.amazon.com/dp/B00028NFQQ) [5**Dr. Bronners Pure-Castile Liquid Soap Made with Organic Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan Non-GMO Lavender 32 Oz**Dr. Bronner's**$15.10**4.8★15,894 rev](https://www.amazon.com/dp/B0009R16MA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yoken EWG Lavender Castile Soap Liquid 8oz Travel Size with Organic Oils**Yoken**$9.37**3,630 rev10mo ago](https://www.amazon.com/dp/B0FC2LCXT8) [**Beekman 1802 Goat Milk Soap Moisturizing Hand & Body Soap Bar with Shea Butter & Botanical Oils Triple-Milled Non-Drying Made for Sensitive Skin Lavender 3.5 oz**Beekman 1802**$6.65**6,559 rev11mo ago](https://www.amazon.com/dp/B0FMH1J95X) [**Dove Beauty Bar Gentle Cleanser Anti-Stress Cream Bar Moisturizes To Calm Skin Gentle Bar Soap Cleanser Made With 1/4 Moisturizing Cream 6 pack**Dove**$10.80**1,158 rev1y ago](https://www.amazon.com/dp/B0CP5N76KT) [**kastu Lavender Oils Soap Bar for Face & Body Moisturizing Softer Skin Natural Handmade Hypoallergenic Beauty Bar Sensitive Skin With Gentle Cleanser Men and Women 5PCS X 120g**kastu**$16.88**37 rev2y ago](https://www.amazon.com/dp/B0GL8JPC3Y) [**BAMBOO AND BIRCH Pure Castile Soap Liquid Lavender 64 oz**BAMBOO AND BIRCH**$21.67**1,234 rev2y ago](https://www.amazon.com/dp/B0CQKH8TZZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**kastu Lavender Oils Soap Bar for Face & Body Moisturizing Softer Skin Natural Handmade Hypoallergenic Beauty Bar Sensitive Skin With Gentle Cleanser Men and Women 5PCS X 120g**kastu**$16.88**4.8★**▲ 260%**](https://www.amazon.com/dp/B0GL8JPC3Y) [**Dr. Bronners Pure-Castile Magic Liquid Soap (Lavender 16 Ounce 2-Pack)- Made with Regenerative Organic Certified Oils 18-in1 Uses: Face Hair Hand & Body Soap Laundry Pets- Concentrated Vegan**Dr. Bronner's**$23.70**4.7★**▲ 197%**](https://www.amazon.com/dp/B0CLSZZRRW) [**Beekman 1802 Goat Milk Soap Moisturizing Hand & Body Soap Bar with Shea Butter & Botanical Oils Triple-Milled Non-Drying Made for Sensitive Skin Lavender 3.5 oz**Beekman 1802**$6.65**4.6★**▲ 131%**](https://www.amazon.com/dp/B0FMH1J95X) [**Dr. Bronners Organic Sugar Soap (Lavender 64 Ounce)- Made with Organic Oils Sugar & Shikakai Powder 4-in-1 Uses: Hand and Body Wash Face Hair- Cleanses Moisturizes Nourishes Vegan**Dr. Bronner's**$47.05**4.5★**▲ 87%**](https://www.amazon.com/dp/B01IU4RXIE) [**Dr. Bronners Pure-Castile Magic Liquid Soap - Made with Regenerative Organic Certified Oils- 18-in-1 Uses for Face Body Hand Hair Laundry & More- Vegan Non-GMO- Body Wash- Peppermint 32oz**Dr. Bronner's**$16.99**4.8★**▲ 80%**](https://www.amazon.com/dp/B00028EYJ8)
**~~View all trending →~~**
## **What buyers say about lavender soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**36%
*“Beautifully scented”*
**Quality-Overall**12%
*“Excellent product”*
**Cleansing**9%
*“Clean feel”*
**Value For Money**6%
*“Fantastic price”*
**Soft Feel**5%
*“Leaves skin soft”*
**Ease Of Cleaning**4%
*“cleans well”*
**Lather**4%
*“Lathers up easy”*
**Moist/Dry**3%
*“Great moisturizer”*
**Advertised Vs Actual Product**2%
*“Just what I wanted”*
**Suitability Combination Skin**2%
*“Good for the skin”*
### **What buyers complain about **
**Smell**31%
*“Chemical smell”*
**Leak-Proof**6%
*“leaked on shipping”*
**Size-Overall**5%
*“Bars are much smaller than expected”*
**Allergies**4%
*“is irritating to my skin”*
**Moist/Dry**4%
*“my skin dried out”*
**Value For Money**4%
*“Waste of money”*
**Dilute/Watery**4%
*“Watered down”*
**Advertised Vs Actual Product**2%
*“Looks are deceiving”*
**Ingredients-Overall**2%
*“Skepticism on the actual ingredients”*
**Quality-Overall**2%
*“Terrible quality”*
### **Top return reasons **
**Smell**34%
**Leak-Proof**30%
**Size-Overall**10%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Motor Power**4%
**Product Condition**1%
**Moist/Dry**1%
**Defective Material/Parts**1%
**Functionality-Overall**1%
## **Common questions**
- **Is lavender soap profitable to sell on Amazon United States?**
- The niche generates $739K/yr across 41 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +22.1%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the lavender soap niche?**
- 17 brands and 775 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in lavender soap?**
- Top complaints mined from reviews: Smell, Leak-Proof, Size-Overall. The return rate is 0.3%.
- **When does demand for lavender soap peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the lavender soap niche?**
- Listings span $3.64–$64.79; the average listing price is $17.91 (sweet spot $15–$100). The average incumbent carries 9,733 reviews — the moat a new listing must climb.
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