---
title: "Search terms — lavender perfume - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lavender-perfume/search-terms"
last_updated: "2026-08-10T23:13:24.754Z"
locale: en
meta:
  description: "Niche score 58/100 · $104K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $104K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — lavender perfume - Flapen"
---

# **lavender perfume**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 24Conversion 36Competition 67Returns 99Price range 81Avg price 95Brand share 86Review moat 47Quality gap 76

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$22.82**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$5.02–$62.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,831.62**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$104K**

$104K/yr · 157K searches

**Growth**

**Bad****-1.4%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms