---
title: "Lavender Perfume — $104K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lavender-perfume"
last_updated: "2026-08-06T04:27:59.630Z"
locale: en
meta:
description: "Niche score 58/100 · $104K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $104K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lavender Perfume — $104K/yr Amazon US Niche (2026) - Flapen"
---
# **lavender perfume**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 26Growth 24Conversion 36Competition 67Returns 99Price range 81Avg price 95Brand share 86Review moat 47Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$22.82**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$5.02–$62.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,831.62**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$104K**
$104K/yr · 157K searches
**Growth**
**Bad****-1.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, lavender perfume is a $104K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender perfume market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$114K–$137K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#699**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **78%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▲rising
**Sellers**
**697**
**Top-5 brand share**
**49%**
Top 20: 93%
**Top-5 click share**
**45%**
Top 20: 85%
**Open market**
**45%**
- Bodycology13% - PUREAMOR13% - Sol de Janeiro8% - Vera Wang8% - UpNature7% - philosophy6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.
4K3KHoliday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lavender-perfume/trend)
## **Top lavender perfume search terms**
- **lavender perfume**88K/yr-0.8%2.4% conv. - **lavender perfume for women**25K/yr+2.8%3.6% conv. - **lavender vanilla perfume**17K/yr-5.9%2.3% conv. - **lavender cologne**11K/yr+9.7%2.1% conv. - **lavender and vanilla perfume**5K/yr-20.9%2.2% conv. - **vanilla lavender perfume**6K/yr-9.9%2.7% conv. - **perfume lavender**3K/yr-6.7%2.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lavender-perfume/search-terms)
## **Top lavender perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$12K16%$17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bodycology Long-Lasting Fragrance Body Mist Lavender Vanilla 8 fl oz**Bodycology**$5.02**4.4★681 rev](https://www.amazon.com/dp/B0F3FVG2ZX) [2**Sol de Janeiro Cheirosa 59 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.**Sol de Janeiro**$24.46**4.7★7,088 rev](https://www.amazon.com/dp/B0CN3QCQTD) [3**PUREAMOR Pheromone Perfume for Women Lavanda Vida Extrait de Parfum - Long Lasting Bold Floral Lavender Scent 30% High Concentration Travel Size Fragrance Spray 0.4 oz / 12ml**PUREAMOR**$18.91**3.5★42 rev](https://www.amazon.com/dp/B0GJS7TLDL) [4**Vera Wang Embrace Eau De Toilette Spray for Women French Lavender & Tuberose 1 Fl Oz**Vera Wang**$18.04**4.4★696 rev](https://www.amazon.com/dp/B079QBF6Y5) [5**UpNature Lavender Essential Oil Pure Roll On - 100% Natural Lavender Oil for Skin**UpNature**$9.34**4.6★3,158 rev](https://www.amazon.com/dp/B07JGH9JNF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bath & Body Works Aromatherapy Lavender Vanilla Essential Oil Mist Body Spray with Vitamin E and Aloe Pillow Spray for Calming Bedtime Relaxation 5.3 fl oz - 1 Pack**Bath & Body Works**$15.05**79 rev5mo ago](https://www.amazon.com/dp/B0GLRQ4Q9W) [**PUREAMOR Pheromone Perfume for Women Lavanda Vida Extrait de Parfum - Long Lasting Bold Floral Lavender Scent 30% High Concentration Travel Size Fragrance Spray 0.4 oz / 12ml**PUREAMOR**$18.91**42 rev5mo ago](https://www.amazon.com/dp/B0GJS7TLDL) [**PUREAMOR Pheromone Perfume for Women Lavanda Vida Extrait de Parfum - Long Lasting Bold Floral Lavender Scent 30% High Concentration Full Size Fragrance Spray 1.0 oz / 30 ml**PUREAMOR**$28.10**5 rev5mo ago](https://www.amazon.com/dp/B0GJRZG8ZK) [**Lavanila Vanilla Lavender Hair & Body Mist for Women 5 Oz**Lavanila**$26.28**44 rev6mo ago](https://www.amazon.com/dp/B0GC9XRGZF) [**Twist Smell Me Go Viral No. 148 - Inspired by Burb. Goddess Long-Lasting Perfume for Women Vegan Clean Ingredients Vanilla & Lavender Fragrance Spray 100 ml | 3.4 fl. oz.**HOUSE OF TWIST**$30.74**36 rev8mo ago](https://www.amazon.com/dp/B0G2TSFNR6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PUREAMOR Pheromone Perfume for Women Lavanda Vida Extrait de Parfum - Long Lasting Bold Floral Lavender Scent 30% High Concentration Full Size Fragrance Spray 1.0 oz / 30 ml**PUREAMOR**$28.10**4.1★**▲ 263%**](https://www.amazon.com/dp/B0GJRZG8ZK) [**PUREAMOR Pheromone Perfume for Women Lavanda Vida Extrait de Parfum - Long Lasting Bold Floral Lavender Scent 30% High Concentration Travel Size Fragrance Spray 0.4 oz / 12ml**PUREAMOR**$18.91**3.5★**▲ 263%**](https://www.amazon.com/dp/B0GJS7TLDL) [**Bath & Body Works Aromatherapy Lavender Vanilla Essential Oil Mist Body Spray with Vitamin E and Aloe Pillow Spray for Calming Bedtime Relaxation 5.3 fl oz - 1 Pack**Bath & Body Works**$15.05**4.7★**▲ 229%**](https://www.amazon.com/dp/B0GLRQ4Q9W) [**Thymes Perfume - 1.75 Fl Oz - Lavender**Thymes**$49.79**4.1★**▲ 153%**](https://www.amazon.com/dp/B06XSWG7RD) [**Salt & Stone Body Mist | Santal & Vetiver | Skincare Infused Hair & Body Spray for Women and Men | Hydrating Fragrance with Glycerin and Red Algae | Vegan Cruelty Free 3.4 fl oz**Salt & Stone**$42.78**3.7★**▲ 132%**](https://www.amazon.com/dp/B0CV4B2HZS)
**~~View all trending →~~**
## **What buyers say about lavender perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**70%
*“Beautiful fragrance”*
**Value For Money**5%
*“Amazing price”*
**Quality-Overall**3%
*“Premium quality at a premium price”*
**Durability**3%
*“lasts well throughout the day”*
**Soft Feel**2%
*“it gives this smooth”*
**Size-Overall**1%
*“Good size”*
**Advertised Vs Actual Product**1%
*“Exactly as described”*
**Design-Overall**1%
*“Its elegant”*
**Gifting Purpose**1%
*“Perfect for gifts”*
**Moist/Dry**1%
*“it does dry dry nice”*
### **What buyers complain about **
**Smell**58%
*“Bad smell”*
**Durability**11%
*“Not lasting”*
**Value For Money**4%
*“Not worth the price”*
**Strength**2%
*“weak”*
**Size-Overall**1%
*“A little small”*
**Quality-Overall**1%
*“I also can't believe this quality product is so cheap”*
**Allergies**1%
*“made my skin itch”*
**Leak-Proof**1%
*“the bottle leaks”*
**Advertised Vs Actual Product**1%
*“The picture does no justice”*
**Alcohol Content**1%
*“smells likes alcohol”*
### **Top return reasons **
**Smell**69%
**Leak-Proof**9%
**Advertised Vs Actual Product**8%
**Size-Overall**5%
**Quality-Overall**2%
**Functionality-Overall**1%
**Durability**1%
**Strength**1%
**Value For Money**1%
**Oily/Greasy**0%
## **Common questions**
- **Is lavender perfume profitable to sell on Amazon United States?**
- The niche generates $104K/yr across 37 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the lavender perfume niche?**
- 29 brands and 697 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in lavender perfume?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
- **When does demand for lavender perfume peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the lavender perfume niche?**
- Listings span $5.02–$62.08; the average listing price is $22.82 (sweet spot $15–$100). The average incumbent carries 1,832 reviews — the moat a new listing must climb.
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