---
title: "Lavender Lotion — $609K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lavender-lotion"
last_updated: "2026-08-11T14:08:04.629Z"
locale: en
meta:
description: "Niche score 48/100 · $609K/yr market · 428K searches/yr · $13.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $609K/yr market · 428K searches/yr · $13.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lavender Lotion — $609K/yr Amazon US Niche (2026) - Flapen"
---
# **lavender lotion**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 65Growth 34Conversion 88Competition 21Returns 98Price range 75Avg price 64Brand share 15Review moat 20Quality gap 25
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$4.82–$44.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$609K**
$609K/yr · 428K searches
**Avg price**
**Good****$13.72**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+7.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****13,201**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lavender lotion is a $609K/yr Amazon United States market (428K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender lotion market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$686K–$823K**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#266**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**618**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**4%**
- Aveeno51% - Jergens25% - Aveeno Baby7% - Dr Teal's7% - 365 by Whole Foods Market4% - The Honest Company2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lavender-lotion/trend)
## **Top lavender lotion search terms**
- **lavender lotion**146K/yr+5.1%5.8% conv. - **lavender body lotion**50K/yr+18.0%4.9% conv. - **lavender lotion for women**42K/yr+24.5%6.5% conv. - **aveeno lavender lotion**38K/yr+3.9%17.3% conv. - **aveeno stress relief moisturizing lotion**27K/yr-2.1%16.3% conv. - **aveeno lotion lavender**19K/yr-6.2%16.7% conv. - **jergens lavender lotion**12K/yr-3.3%14.5% conv. - **aveeno lavender body lotion**13K/yr+8.7%17.4% conv. - **lavendar lotion**11K/yr+15.6%8.5% conv. - **aveeno lavender**10K/yr+8.3%9.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lavender-lotion/search-terms)
## **Top lavender lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$61K20%$122K30%$183K40%$244K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aveeno Stress Relief Moisturizing Body Lotion Lavender Scent with Prebiotic Oat for Sensitive Skin Lightly Scented Lotion with 48-Hour Hydration Fast Absorbing Non-Greasy Value Size 33 Fl Oz**Aveeno**$16.34**4.7★35,331 rev](https://www.amazon.com/dp/B07GC86X9X) [2**Jergens Shea Fusion Lavender Dreams Body Lotion Scented Lotion Moisturizer with Shea Butter and Vitamin E 14 Fl Oz**Jergens**$7.29**4.6★977 rev](https://www.amazon.com/dp/B0FKBZ8H18) [3**Aveeno Stress Relief Moisturizing Body Lotion with Lavender Scent Natural Oatmeal to Calm & Relax Non-Greasy Daily Stress Relief Lotion 12 fl. oz**Aveeno**$8.72**4.7★35,331 rev](https://www.amazon.com/dp/B0000AJ3PU) [4**Jergens Lavender Body Butter Hand and Body Lotion Moisturizer for Women with Essential Oils for Indulgent Moisturization 7 Oz**Jergens**$7.02**4.5★20,837 rev](https://www.amazon.com/dp/B07QBN245V) [5**Aveeno Stress Relief Body Wash Lavender Scent with Nourishing Prebiotic Oat Sensitive Skin Body Wash for Normal to Dry Skin Paraben- Dye- and Soap-Free Value Size 33 Fl Oz**Aveeno**$12.13**4.7★12,589 rev](https://www.amazon.com/dp/B07FD24RTR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jergens Shea Fusion Lavender Dreams Body Lotion Scented Lotion Moisturizer with Shea Butter and Vitamin E 14 Fl Oz**Jergens**$7.29**977 rev1y ago](https://www.amazon.com/dp/B0FKBZ8H18) [**Native Body Lotion Lavender & Rose 48-Hour Hydration for Dry & Sensitive Skin Made with Plant-Based Moisturizers like Shea Butter Silicone & Paraben Free 16.5 fl oz**Native**$13.73**4,770 rev2y ago](https://www.amazon.com/dp/B0CZPTYFPR) [**Dr Teals 24 Hour Moisture+ Body Lotion Lavender Essential Oil 18 fl oz (Pack of 3)**Dr Teal's**$16.73**2,746 rev2y ago](https://www.amazon.com/dp/B0CDJFNXBH) [**Aveeno Stress Relief Moisturizing Body Lotion with Prebiotic Oat & Lavender Scent for Sensitive Skin Calms & Relaxes with 48 Hour Hydration Non-Greasy Travel Size 2.5 oz**Aveeno**$44.80**74 rev6y ago](https://www.amazon.com/dp/B089HDH1Z5) [**365 by Whole Foods Market Lavender Maximum Moisture Lotion 16 FZ**365 by Whole Foods Market**$4.82**649 rev6y ago](https://www.amazon.com/dp/B07W5RC7FW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**365 by Whole Foods Market Lavender Maximum Moisture Lotion 16 FZ**365 by Whole Foods Market**$4.82**4.2★**▲ 127%**](https://www.amazon.com/dp/B07W5RC7FW) [**Aveeno Stress Relief Body Wash Lavender Scent with Nourishing Prebiotic Oat Sensitive Skin Body Wash for Normal to Dry Skin Paraben- Dye- and Soap-Free Value Size 33 Fl Oz**Aveeno**$12.13**4.7★**▲ 42%**](https://www.amazon.com/dp/B07FD24RTR) [**Jergens Shea Fusion Lavender Dreams Body Lotion Scented Lotion Moisturizer with Shea Butter and Vitamin E 14 Fl Oz**Jergens**$7.29**4.6★**▲ 30%**](https://www.amazon.com/dp/B0FKBZ8H18) [**Aveeno Stress Relief Moisturizing Body Lotion Lavender Scent with Prebiotic Oat for Sensitive Skin Lightly Scented Lotion with 48-Hour Hydration Fast Absorbing Non-Greasy Value Size 33 Fl Oz**Aveeno**$16.34**4.7★**▲ 10%**](https://www.amazon.com/dp/B07GC86X9X) [**Aveeno Baby Calming Comfort Moisturizing Body Lotion with Relaxing Lavender & Vanilla Scents Non-Greasy Baby Lotion Nourishing Prebiotic Oatmeal Paraben- & Phthalate-Free 18 fl. oz**Aveeno Baby**$11.64**4.8★**— 4%**](https://www.amazon.com/dp/B00U2VQW72)
**~~View all trending →~~**
## **What buyers say about lavender lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**39%
*“No strong smell”*
**Moist/Dry**12%
*“moisturizes beautifully”*
**Soft Feel**8%
*“Very soft”*
**Quality-Overall**6%
*“Excellent product”*
**Value For Money**5%
*“Great price”*
**Absorbency**3%
*“absorbs nicely”*
**Suitability Dry Skin**2%
*“It helps my dry skin”*
**Advertised Vs Actual Product**2%
*“product was as described”*
**Suitability Combination Skin**1%
*“Overall, this is a staple in my routine, and I would definitely recommend it to anyone with sensitive skin looking for something gentle and effective”*
**Texture/Consistency-Overall**1%
*“The texture”*
### **What buyers complain about **
**Smell**26%
*“Horrible smell”*
**Motor Power**9%
*“Pump issues”*
**Leak-Proof**8%
*“Arrived leaking out”*
**Moist/Dry**6%
*“Not very moisturizing”*
**Allergies**5%
*“I was allergic”*
**Defective Material/Parts**2%
*“This company should know this product was defective”*
**Size-Overall**2%
*“This bottle was a little smaller than what I normally purchase”*
**Oily/Greasy**2%
*“makes skin looks oiled up”*
**Adhesion/Stickiness**1%
*“Kind of sticky”*
**Thickness**1%
*“it is hard to get it out of the bottle because of the thickness of the lotion”*
### **Top return reasons **
**Smell**39%
**Leak-Proof**12%
**Motor Power**12%
**Advertised Vs Actual Product**9%
**Size-Overall**6%
**Value For Money**5%
**Moist/Dry**2%
**Product Condition**2%
**Defective Material/Parts**2%
**Functionality-Overall**2%
## **Common questions**
- **Is lavender lotion profitable to sell on Amazon United States?**
- The niche generates $609K/yr across 13 tracked products. 90-day search growth is +7.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the lavender lotion niche?**
- 8 brands and 618 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in lavender lotion?**
- Top complaints mined from reviews: Smell, Motor Power, Leak-Proof. The return rate is 0.4%.
- **When does demand for lavender lotion peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the lavender lotion niche?**
- Listings span $4.82–$44.80; the average listing price is $13.72 (sweet spot $15–$100). The average incumbent carries 13,201 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)