---
title: "Search terms — lavender lip balm - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lavender-lip-balm/search-terms"
last_updated: "2026-08-11T13:31:44.253Z"
locale: en
meta:
  description: "Niche score 47/100 · $40K/yr market · 45K searches/yr · $10.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $40K/yr market · 45K searches/yr · $10.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — lavender lip balm - Flapen"
---

# **lavender lip balm**

**Skip it**

A small market ($40K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 19Conversion 80Competition 73Returns 96Price range 51Avg price 40Brand share 44Review moat 25Quality gap 38

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$2.63–$27.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$10.81**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,453.49**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-12.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$40K**

$40K/yr · 45K searches

## Search terms