---
title: "Lavender Lip Balm — $40K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lavender-lip-balm"
last_updated: "2026-08-07T20:24:56.538Z"
locale: en
meta:
description: "Niche score 47/100 · $40K/yr market · 45K searches/yr · $10.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $40K/yr market · 45K searches/yr · $10.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lavender Lip Balm — $40K/yr Amazon US Niche (2026) - Flapen"
---
# **lavender lip balm**
**Skip it**
A small market ($40K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 19Conversion 80Competition 73Returns 96Price range 51Avg price 40Brand share 44Review moat 25Quality gap 38
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$2.63–$27.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$10.81**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,453.49**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$40K**
$40K/yr · 45K searches
According to Flapen's Amazon United States niche tracking, lavender lip balm is a $40K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender lip balm market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$43K–$54K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#584**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **85%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**110**
**Top-5 brand share**
**79%**
Top 20: 98%
**Top-5 click share**
**41%**
Top 20: 83%
**Open market**
**19%**
- Moroccan Magic54% - Portland Bee Balm8% - Desert Oasis Skincare8% - Burt's Bees5% - Soothing Touch3% - Beekman 18023%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -12.1% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lavender-lip-balm/trend)
## **Top lavender lip balm search terms**
- **lavender lip balm**20K/yr+1.2%3.6% conv. - **moroccan magic lip balm**15K/yr-21.1%10.7% conv. - **lavender chapstick**6K/yr-21.2%8.1% conv. - **moroccan magic**3K/yr-29.4%7.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lavender-lip-balm/search-terms)
## **Top lavender lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$4K12%$5K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Moroccan Magic Organic Pure Coconut Lip Balm 3 Pack | Ultra-Hydrating Argan & Essential Oil Lip Moisturizer + Vitamin E | Natural Chapstick for Dry Lips | Smooth Non-Toxic | Organic Lip Balm**Moroccan Magic**$9.62**4.5★5,637 rev](https://www.amazon.com/dp/B086CBMFPV) [2**Portland Bee Balm All Natural Handmade Beeswax Based Lip Balm Lavender 3 Count**Portland Bee Balm**$9.86**4.8★219 rev](https://www.amazon.com/dp/B09QFVX2HW) [3**Moroccan Magic Organic Peppermint Eucalyptus Lip Balm 3 Pack | Ultra-Hydrating Argan & Essential Oil Lip Moisturizer + Vitamin E | Natural Mint Chapstick for Dry Lips | Non-Toxic | Organic Lip Balm**Moroccan Magic**$9.58**4.5★5,637 rev](https://www.amazon.com/dp/B08BBY87D7) [4**Moroccan Magic Organic Lip Balm 5 Piece Variety Pack Gift Set | Ultra-Hydrating Argan & Essential Oil Lip Moisturizer + Vitamin E | Smooth | Natural | Non-Toxic | Cruelty Free | 5 Pack**Moroccan Magic**$11.81**4.5★5,637 rev](https://www.amazon.com/dp/B07QQFHKF4) [5**USDA Organic Lavender Jojoba Oil Lip Balm 2-Pack (0.15 oz each)**Desert Oasis Skincare**$6.89**4.4★327 rev](https://www.amazon.com/dp/B06XK1MPT4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Glossier Balm Dotcom Lip Balm & Universal Salve Lavender Lilac Tint**Glossier**$15.38**185 rev1y ago](https://www.amazon.com/dp/B0FT1DNF11) [**ChapStick Lip Balm Honey Nourish Moisturizing Formula with Shea Butter and Avocado Butter Vitamin E Flavors Lavender Vanilla Brown Sugar 3CT .45OZ**ChapStick**$7.72**796 rev2y ago](https://www.amazon.com/dp/B0D9YTC2JZ) [**Burts Bees Lavender Vanilla Lip Sleeping Mask With Hyaluronic Acid and Squalane Moisturizer To Instantly Hydrate Lips Overnight Mask and Treatment 0.45 oz.**Burt's Bees**$16.09**925 rev2y ago](https://www.amazon.com/dp/B0CLG25PC1) [**Moroccan Magic Organic Watermelon Lip Balm 3 Pack | Ultra-Hydrating Argan & Essential Oil Lip Moisturizer + Vitamin E | Natural Chapstick for Dry Lips | Smooth Non-Toxic | Organic Lip Balm**Moroccan Magic**$9.54**5,637 rev3y ago](https://www.amazon.com/dp/B08DRR4R5Y) [**Beekman 1802 Goat Milk Lip Balm Moisturizing Lip Balm for Dry Chapped Lips Sensitive Skin Safe Lavender 0.15 oz**Beekman 1802**$9.55**1,773 rev3y ago](https://www.amazon.com/dp/B0BLT6R7C8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glossier Balm Dotcom Lip Balm & Universal Salve Lavender Lilac Tint**Glossier**$15.38**4.5★**▲ 262%**](https://www.amazon.com/dp/B0FT1DNF11) [**Beekman 1802 Goat Milk Lip Balm Moisturizing Lip Balm for Dry Chapped Lips Sensitive Skin Safe Lavender 0.15 oz**Beekman 1802**$9.55**4.6★**▲ 195%**](https://www.amazon.com/dp/B0BLT6R7C8) [**Moroccan Magic Organic Lip Balm & SPF15: 14 Piece Variety Pack Gift Set | Organic Argan and Essential Oils | Smooth | Natural | Non-Toxic | Cruelty Free | chapstick bulk lip balm | 14 Pack**Moroccan Magic**$27.98**4.5★**▲ 101%**](https://www.amazon.com/dp/B07RQ2KQ3Y) [**Moroccan Magic Organic Lip Balm 5 Piece Variety Pack Gift Set | Ultra-Hydrating Argan & Essential Oil Lip Moisturizer + Vitamin E | Smooth | Natural | Non-Toxic | Cruelty Free | 5 Pack**Moroccan Magic**$11.81**4.5★**▲ 76%**](https://www.amazon.com/dp/B07QQFHKF4) [**Burts Bees 100% Natural Origin Lip Butter With Moisturizing Shea And Cocoa Butters Lavender & Honey 1 Tin**Burt's Bees**$10.82**4.6★**▲ 72%**](https://www.amazon.com/dp/B07KKFC8B5)
**~~View all trending →~~**
## **What buyers say about lavender lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**19%
*“Super moisturizing”*
**Smell**19%
*“It also smells divine”*
**Soft Feel**16%
*“Goes on smooth”*
**Quality-Overall**10%
*“Excellent product”*
**Value For Money**5%
*“Worth the money”*
**Color**4%
*“The color is really pretty”*
**Efficiency**2%
*“The lip balm work good”*
**Texture/Consistency-Overall**2%
*“Perfect texture”*
**Advertised Vs Actual Product**1%
*“As advertised”*
**Gifting Purpose**1%
*“Cute gift”*
### **What buyers complain about **
**Smell**18%
*“Has a weird smell”*
**Moist/Dry**14%
*“not moisturizing at all”*
**Adhesion/Stickiness**7%
*“Just the slightest stickiness”*
**Thickness**5%
*“Very thick”*
**Size-Overall**3%
*“This is a very small tube”*
**Durability**3%
*“feels like it doesnt last as long as it și”*
**Value For Money**3%
*“Expensive”*
**Allergies**2%
*“You might be allergic to the ingredients”*
**Color**2%
*“Cliniques is darker”*
**Texture/Consistency-Overall**2%
*“I dont like the texture”*
### **Top return reasons **
**Smell**18%
**Color**17%
**Advertised Vs Actual Product**13%
**Moist/Dry**10%
**Texture/Consistency-Overall**6%
**Value For Money**5%
**Product Condition**5%
**Functionality-Overall**4%
**Adhesion/Stickiness**3%
**Size-Overall**3%
## **Common questions**
- **Is lavender lip balm profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 39 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the lavender lip balm niche?**
- 23 brands and 110 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in lavender lip balm?**
- Top complaints mined from reviews: Smell, Moist/Dry, Adhesion/Stickiness. The return rate is 0.8%.
- **When does demand for lavender lip balm peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the lavender lip balm niche?**
- Listings span $2.63–$27.98; the average listing price is $10.81 (sweet spot $15–$100). The average incumbent carries 4,453 reviews — the moat a new listing must climb.
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