---
title: "Trend — lavender hand soap - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lavender-hand-soap/trend"
last_updated: "2026-08-11T17:43:13.339Z"
locale: en
meta:
  description: "Niche score 50/100 · $319K/yr market · 177K searches/yr. A deep review moat (22,730 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $319K/yr market · 177K searches/yr. A deep review moat (22,730 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — lavender hand soap - Flapen"
---

# **lavender hand soap**

**Worth a look**

Shows low returns (0.3%), but a deep review moat (22,730 avg reviews) keeps it on the watch list.

Market size 52Growth 37Conversion 98Competition 40Returns 99Price range 42Avg price 43Brand share 32Review moat 15Quality gap 25

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****16.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$319K**

$319K/yr · 177K searches

**Avg price**

**Okay****$11.13**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$3.20–$23.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+9.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****22,730.19**

avg incumbent reviews — the moat a new listing must climb

## Trend