---
title: "Lavender Hand Soap — $319K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lavender-hand-soap"
last_updated: "2026-08-11T17:40:04.558Z"
locale: en
meta:
description: "Niche score 50/100 · $319K/yr market · 177K searches/yr. A deep review moat (22,730 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $319K/yr market · 177K searches/yr. A deep review moat (22,730 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lavender Hand Soap — $319K/yr Amazon US Niche (2026) - Flapen"
---
# **lavender hand soap**
**Worth a look**
Shows low returns (0.3%), but a deep review moat (22,730 avg reviews) keeps it on the watch list.
Market size 52Growth 37Conversion 98Competition 40Returns 99Price range 42Avg price 43Brand share 32Review moat 15Quality gap 25
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$319K**
$319K/yr · 177K searches
**Avg price**
**Okay****$11.13**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$3.20–$23.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+9.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****22,730.19**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, lavender hand soap is a $319K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jun. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender hand soap market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$278K–$334K**
- units × avg price
- **Conversion rate**
- **16.2%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **52%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **—flat
**Sellers**
**737**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 92%
**Open market**
**13%**
- Mrs. MEYER'S70% - Amazon Basics5% - Safeguard4% - Method4% - 365 by Whole Foods Market3% - Michel Design Works2% - Open — no brand owns it (9 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +9.3% search growth over the last 90 days.
12K8KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lavender-hand-soap/trend)
## **Top lavender hand soap search terms**
- **lavender hand soap**60K/yr+16.9%9.3% conv. - **mrs meyers lavender**20K/yr+17.8%10.7% conv. - **hand soap lavender**21K/yr+3.8%13.3% conv. - **meyers lavender**11K/yr+23.5%11.8% conv. - **meyers hand soap lavender**13K/yr-10.2%29.5% conv. - **mrs meyers hand soap lavender**12K/yr-21.1%24.7% conv. - **meyers lavender hand soap**10K/yr+8.4%25.0% conv. - **mrs meyers lavender hand soap**8K/yr+1.5%26.7% conv. - **purple hand soap**5K/yr-3.8%4.5% conv. - **lavender soap liquid**5K/yr+25.3%4.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lavender-hand-soap/search-terms)
## **Top lavender hand soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$16K10%$32K15%$48K20%$64K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mrs. Meyers Clean Day Hand Soap Lavender Scent 12.5 Fl Oz**Mrs. MEYER'S**$4.54**4.7★23,877 rev](https://www.amazon.com/dp/B000S5VE2K) [2**Mrs. Meyers Clean Day Hand Soap Refill Lavender Scent 33 Fl Oz**Mrs. MEYER'S**$7.71**4.7★92,922 rev](https://www.amazon.com/dp/B00262227E) [3**MRS. MEYERS CLEAN DAY Hand Soap Lavender Scent 12.5 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$12.63**4.8★111,606 rev](https://www.amazon.com/dp/B01N1N6FMZ) [4**Amazon Basics Original Fresh Liquid Hand Soap with Moisturizers 7.5 Fl Oz (Pack of 6)**Amazon Basics**$5.42**4.6★44,530 rev](https://www.amazon.com/dp/B08BPY986S) [5**MRS. MEYERS CLEAN DAY All-Purpose Cleaner Spray Lavender 16 fl. oz**Mrs. MEYER'S**$4.74**4.7★36,899 rev](https://www.amazon.com/dp/B00T7PCQBK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Safeguard Liquid Hand Soap Skin Zen Washes Away 99% Bacteria Made with Natural Moisturizers & 2X Skin Conditioners Safeguarding Families PH Balanced Formula Lavender & Sandalwood Scent 16 oz**Safeguard**$5.59**548 rev5mo ago](https://www.amazon.com/dp/B0G4F2822V) [**MRS. MEYERS CLEAN DAY Fabric Freshener Lavender scent 20 Ounce Bottle**Mrs. MEYER'S**$7.95**611 rev9mo ago](https://www.amazon.com/dp/B0FWN4VLCR) [**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$9.66**1,351 rev9mo ago](https://www.amazon.com/dp/B0FPGSJWFV) [**Safeguard Liquid Hand Soap Micellar Deep Cleansing Washes Away 99% Bacteria Made with Natural Moisturizers Enriched with Skin Conditioners PH Balanced Lavender Scent 15.5 oz (Pack of 4)**Safeguard**$14.33**2,541 rev2y ago](https://www.amazon.com/dp/B0CD9Z2HC4) [**J.R. Watkins Gel Hand Soap 3 Pack of 11 Fl Oz Lavender**J.R. Watkins**$15.12**1,913 rev3y ago](https://www.amazon.com/dp/B0C9PNTRTM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Original Fresh Liquid Hand Soap with Moisturizers 7.5 Fl Oz (Pack of 6)**Amazon Basics**$5.42**4.6★**▲ 217%**](https://www.amazon.com/dp/B08BPY986S) [**Mrs. Meyers Clean Day Hand Soap Lavender Scent 12.5 Fl Oz**Mrs. MEYER'S**$4.54**4.7★**▲ 168%**](https://www.amazon.com/dp/B000S5VE2K) [**Safeguard Liquid Hand Soap Skin Zen Washes Away 99% Bacteria Made with Natural Moisturizers & 2X Skin Conditioners Safeguarding Families PH Balanced Formula Lavender & Sandalwood Scent 16 oz**Safeguard**$5.59**4.6★**▲ 125%**](https://www.amazon.com/dp/B0G4F2822V) [**MRS. MEYERS CLEAN DAY Fabric Freshener Lavender scent 20 Ounce Bottle**Mrs. MEYER'S**$7.95**4.5★**▲ 92%**](https://www.amazon.com/dp/B0FWN4VLCR) [**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$9.66**4.3★**▲ 60%**](https://www.amazon.com/dp/B0FPGSJWFV)
**~~View all trending →~~**
## **What buyers say about lavender hand soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**46%
*“fresh scent”*
**Value For Money**9%
*“Good value for the money”*
**Quality-Overall**7%
*“Good quality soap”*
**Ease Of Cleaning**4%
*“Does clean well”*
**Cleansing**4%
*“cleansing”*
**Soft Feel**3%
*“Soft hands”*
**Moist/Dry**2%
*“doesn't dry my skin out”*
**Lather**2%
*“Well lathered soap”*
**Advertised Vs Actual Product**2%
*“It works as it should”*
**Ease Of Use**1%
*“Ease of use”*
### **What buyers complain about **
**Smell**40%
*“Very faint smell”*
**Moist/Dry**5%
*“can lead to dry skin”*
**Leak-Proof**4%
*“Leaked all over”*
**Size-Overall**3%
*“Too small”*
**Value For Money**3%
*“Waste of money”*
**Dilute/Watery**2%
*“Its a little watery”*
**Allergies**2%
*“Caused an allergic reaction”*
**Quality-Overall**2%
*“Quality control needs an upgrade”*
**Advertised Vs Actual Product**2%
*“Not what I expected”*
**Functionality-Overall**2%
*“did not work very well”*
### **Top return reasons **
**Smell**47%
**Leak-Proof**23%
**Size-Overall**8%
**Advertised Vs Actual Product**7%
**Value For Money**4%
**Motor Power**1%
**Dispensing Mechanism**1%
**Functionality-Overall**1%
**Moist/Dry**1%
**Product Condition**1%
## **Common questions**
- **Is lavender hand soap profitable to sell on Amazon United States?**
- The niche generates $319K/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the lavender hand soap niche?**
- 15 brands and 737 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in lavender hand soap?**
- Top complaints mined from reviews: Smell, Moist/Dry, Leak-Proof. The return rate is 0.3%.
- **When does demand for lavender hand soap peak?**
- Demand peaks in Jun; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the lavender hand soap niche?**
- Listings span $3.20–$23.69; the average listing price is $11.13 (sweet spot $15–$100). The average incumbent carries 22,730 reviews — the moat a new listing must climb.
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