---
title: "Lavender Hand Cream — $105K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lavender-hand-cream"
last_updated: "2026-08-11T13:23:10.800Z"
locale: en
meta:
description: "Niche score 51/100 · $105K/yr market · 78K searches/yr · $14.75 avg price. Soft demand (-5.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $105K/yr market · 78K searches/yr · $14.75 avg price. Soft demand (-5.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lavender Hand Cream — $105K/yr Amazon US Niche (2026) - Flapen"
---
# **lavender hand cream**
**Worth a look**
Shows low returns (0.5%), but soft demand (-5.9% this quarter) keeps it on the watch list.
Market size 26Growth 22Conversion 83Competition 61Returns 98Price range 70Avg price 73Brand share 49Review moat 24Quality gap 35
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.75**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.12–$40.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$105K**
$105K/yr · 78K searches
**Review moat**
**Bad****6,149.79**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lavender hand cream is a $105K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender hand cream market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$89K–$118K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#579**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**680**
**Top-5 brand share**
**76%**
Top 20: 99%
**Top-5 click share**
**48%**
Top 20: 84%
**Open market**
**21%**
- Jergens29% - L'OCCITANE28% - J.R. Watkins11% - Panier des Sens4% - Crabtree & Evelyn4% - Aveeno3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lavender-hand-cream/trend)
## **Top lavender hand cream search terms**
- **lavender hand cream**28K/yr-14.6%7.0% conv. - **lavender hand lotion**17K/yr+0.9%6.6% conv. - **loccitane lavender**10K/yr+34.7%7.6% conv. - **jergens body butter**6K/yr-15.2%8.8% conv. - **lavender hand cream for women**4K/yr+27.7%7.5% conv. - **hand cream lavender**4K/yr-16.0%6.0% conv. - **jergens essential oil collection**3K/yr-20.8%8.3% conv. - **loccitane lavender hand cream**3K/yr-4.3%12.4% conv. - **hand lotion lavender**3K/yr-31.7%9.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lavender-hand-cream/search-terms)
## **Top lavender hand cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$13K16%$17K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jergens Lavender Body Butter Hand and Body Lotion Moisturizer for Women with Essential Oils for Indulgent Moisturization 7 Oz**Jergens**$7.02**4.5★20,815 rev](https://www.amazon.com/dp/B07QBN245V) [2**LOccitane Lavender Hand Cream 2.60 oz**L'OCCITANE**$25.89**4.5★5,615 rev](https://www.amazon.com/dp/B094PB4H8G) [3**J.R. Watkins Natural Moisturizing Hand Cream Hydrating Hand Moisturizer with Shea Butter Cocoa Butter and Avocado Oil USA Made and Cruelty Free 3.3oz Lavender Single**J.R. Watkins**$7.22**4.4★11,556 rev](https://www.amazon.com/dp/B0010ENXSG) [4**Jergens Sweet Citrus Body Butter Hand and Body Lotion Moisturizer for Women Lotion with Essential Oil for Indulgent Moisturization 7 Oz**Jergens**$8.03**4.5★20,815 rev](https://www.amazon.com/dp/B07QHYPYTJ) [5**Crabtree & Evelyn Hand Therapy Lavender 3.5 Oz**Crabtree & Evelyn**$12.92**4.6★275 rev](https://www.amazon.com/dp/B0BNCD2S3M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jergens Shea Fusion Lavender Dreams Body Lotion Scented Lotion Moisturizer with Shea Butter and Vitamin E 14 Fl Oz**Jergens**$7.29**959 rev1y ago](https://www.amazon.com/dp/B0FKBZ8H18) [**LOCCITANE Nourishing Lavender Hand Cream Enriched with Lavender Essential Oil and Shea Butter. 1.00 fl oz**L'OCCITANE**$13.06**5,615 rev2y ago](https://www.amazon.com/dp/B0CB1RD282) [**Crabtree & Evelyn Hand Therapy Lavender 3.5 Oz**Crabtree & Evelyn**$12.92**275 rev3y ago](https://www.amazon.com/dp/B0BNCD2S3M) [**LOCCITANE Lavender Shower Gel 8.40 fl oz**L'OCCITANE**$24.88**5,203 rev3y ago](https://www.amazon.com/dp/B0B4T4BFJP) [**Jergens Shea and Cocoa Hand and Body Lotion for Dry to Extremely Dry Skin Whipped Body Butter with Vitamins E & B3 Hydrates & Evens Skin Tone 8.5 Oz**Jergens**$6.24**3,513 rev4y ago](https://www.amazon.com/dp/B0B5VX1V82)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOCCITANE Nourishing Lavender Hand Cream Enriched with Lavender Essential Oil and Shea Butter. 1.00 fl oz**L'OCCITANE**$13.06**4.5★**▲ 148%**](https://www.amazon.com/dp/B0CB1RD282) [**Beekman 1802 Goat Milk Hand Cream Lavender Scented 2 oz Moisturizing Hand Lotion for Dry Skin Non-Greasy Sensitive Skin Safe Cruelty Free**Beekman 1802**$14.72**4.5★**▲ 123%**](https://www.amazon.com/dp/B09LB8RZF3) [**LOCCITANE Shea Lavender Extra-Gentle Soap 3.50 fl oz**L'OCCITANE**$11.57**4.5★**▲ 94%**](https://www.amazon.com/dp/B08LKVT34F) [**Jergens Rose Body Butter Lotion Hand and Body Moisturizer with Camellia Essential Oil for Indulgent Hydration 7 Oz**Jergens**$7.86**4.5★**▲ 81%**](https://www.amazon.com/dp/B087MQW94L) [**LOccitane Relaxing & Foaming Lavender Bubble Bath 16.90 fl oz**L'OCCITANE**$40.46**4.6★**▲ 43%**](https://www.amazon.com/dp/B005I4WBDM)
**~~View all trending →~~**
## **What buyers say about lavender hand cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**43%
*“Beautiful smell”*
**Moist/Dry**12%
*“super hydrating”*
**Soft Feel**11%
*“Silky smooth”*
**Quality-Overall**5%
*“I have no complaints about the lotion part of the product”*
**Value For Money**4%
*“Excellent price”*
**Absorbency**3%
*“Absorbs well”*
**Suitability Dry Skin**2%
*“Goodbye dry skin”*
**Size-Overall**1%
*“Fits in my purse”*
**Advertised Vs Actual Product**1%
*“True to description”*
**Thickness**1%
*“I like the thickness of this lotion and the scent”*
### **What buyers complain about **
**Smell**25%
*“Smells like vomit”*
**Motor Power**7%
*“Pump issues”*
**Moist/Dry**6%
*“Didn't moisturize well”*
**Leak-Proof**4%
*“Arrived leaking out”*
**Allergies**4%
*“I was allergic”*
**Size-Overall**3%
*“Pump too big”*
**Value For Money**2%
*“overpriced”*
**Product Condition**2%
*“Felt like you gave me a used product”*
**Thickness**2%
*“Needs to be thicker”*
**Ease Of Use**2%
*“hard to open the twist”*
### **Top return reasons **
**Smell**45%
**Size-Overall**10%
**Leak-Proof**8%
**Advertised Vs Actual Product**7%
**Product Condition**6%
**Value For Money**4%
**Moist/Dry**4%
**Motor Power**3%
**Functionality-Overall**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is lavender hand cream profitable to sell on Amazon United States?**
- The niche generates $105K/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the lavender hand cream niche?**
- 21 brands and 680 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in lavender hand cream?**
- Top complaints mined from reviews: Smell, Motor Power, Moist/Dry. The return rate is 0.5%.
- **When does demand for lavender hand cream peak?**
- Demand peaks in Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the lavender hand cream niche?**
- Listings span $4.12–$40.46; the average listing price is $14.75 (sweet spot $15–$100). The average incumbent carries 6,150 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)