---
title: "Lavender Hair Dye — $65K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lavender-hair-dye"
last_updated: "2026-08-11T12:37:58.632Z"
locale: en
meta:
description: "Niche score 55/100 · $65K/yr market · 138K searches/yr · $14.85 avg price. A small market ($65K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $65K/yr market · 138K searches/yr · $14.85 avg price. A small market ($65K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lavender Hair Dye — $65K/yr Amazon US Niche (2026) - Flapen"
---
# **lavender hair dye**
**Worth a look**
Shows low returns (1.1%), but a small market ($65K/yr) keeps it on the watch list.
Market size 16Growth 39Conversion 40Competition 63Returns 94Price range 67Avg price 74Brand share 75Review moat 17Quality gap 88
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****$14.85**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.20–$30.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+11.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****19,478.23**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$65K**
$65K/yr · 138K searches
According to Flapen's Amazon United States niche tracking, lavender hair dye is a $65K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender hair dye market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$74K–$89K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#153**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **71%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**86**
**Top-5 brand share**
**60%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 91%
**Open market**
**33%**
- ARCTIC FOX20% - L'Oreal Paris12% - Good Dye Young10% - iroiro9% - REVLON8% - Lime Crime7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.0% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lavender-hair-dye/trend)
## **Top lavender hair dye search terms**
- **lavender hair dye**70K/yr+11.0%3.4% conv. - **light purple hair dye**25K/yr+4.6%2.7% conv. - **lilac hair dye**17K/yr+15.3%3.3% conv. - **pastel purple hair dye**10K/yr+15.3%2.8% conv. - **lavender hair color**10K/yr+46.8%3.1% conv. - **lavender hair dye permanent**6K/yr-26.1%4.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lavender-hair-dye/search-terms)
## **Top lavender hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz GIRLS NIGHT)**ARCTIC FOX**$11.97**4.3★86,431 rev](https://www.amazon.com/dp/B01KMVI792) [2**Good Dye Young Semi-Permanent Hair Color Vegan and Cruelty-Free Purple Hair Dye Last up to 24 Washes Non-Damaging Conditioning Hair Color (5FL OZ Stoned Pony)**Good Dye Young**$15.90**4.2★2,603 rev](https://www.amazon.com/dp/B09B665TNT) [3**IROIRO Premium Natural Semi-Permanent Hair Color 210 Pastel Lavender (4oz)**iroiro**$12.97**4.3★801 rev](https://www.amazon.com/dp/B07K4N97CL) [4**Revlon ColorSilk Digitones Permanent Hair Color with Keratin 92D Pastel Lavender 1 Count**REVLON**$7.42**3.9★2,845 rev](https://www.amazon.com/dp/B0BPZMGFLZ) [5**LOreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair Color Depositing Hair Mask Formula Purple**L'Oreal Paris**$7.20**4.1★13,946 rev](https://www.amazon.com/dp/B01M01LTIY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AGE beautiful Icy Lavender Demi Hair Toner 5-Minute Cream Toner to Blend & Enhance Gray Hair with Cool Violet Tones Eliminates Brass Ammonia-Free Professional Salon Color**AGE beautiful**$11.92**66 rev11mo ago](https://www.amazon.com/dp/B0FJ2TW9SG) [**Overtone Daily Color Depositing Conditioner for Hair Lilac Lotus:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.**oVertone**$14.90**1,068 rev1y ago](https://www.amazon.com/dp/B0F2LBPKZH) [**Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner Gently Cleanses & Conditions Semi-Permanent Lavender Hair Color 12 Fl Oz**KERACOLOR**$19.91**91,560 rev2y ago](https://www.amazon.com/dp/B0D15TBBZK) [**Overtone Semi Permanent Hair Color Conditioner Smoky Lavender 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free**oVertone**$30.54**2,493 rev2y ago](https://www.amazon.com/dp/B0CT612F7J) [**eZn Pudding Hair Dye for Sensitive Scalps (Ash Lavender) | No-Drip Ammonia-Free Long-Lasting Permanent Hair Color with 7 Fruit Extracts & Seed Oil Gentle Gray Coverage at Home Korean Hair Dye**eZn**$16.25**684 rev3y ago](https://www.amazon.com/dp/B08ZJ37RLP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Overtone Daily Color Depositing Conditioner for Hair Lilac Lotus:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.**oVertone**$14.90**4.0★**▲ 158%**](https://www.amazon.com/dp/B0F2LBPKZH) [**Adore Semi Permanent Hair Color (190 Cotton Candy) | Vegan & Cruelty-Free Pink Hair Dye | No Ammonia No Peroxide No Alcohol | 4 Fl Oz**Adore**$8.56**4.1★**▲ 146%**](https://www.amazon.com/dp/B01C5XQ61Q) [**ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz GIRLS NIGHT)**ARCTIC FOX**$11.97**4.3★**▲ 125%**](https://www.amazon.com/dp/B01KMVI792) [**Lunar Tides Semi-Permanent Hair Color (43 colors) (Smokey Purple 4 fl. oz.)**Lunar Tides**$13.25**4.1★**▲ 122%**](https://www.amazon.com/dp/B0768F1HF7) [**Overtone Semi Permanent Hair Color Conditioner Smoky Lavender 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free**oVertone**$30.54**3.4★**▲ 83%**](https://www.amazon.com/dp/B0CT612F7J)
**~~View all trending →~~**
## **What buyers say about lavender hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**47%
*“Awesome color”*
**Smell**9%
*“Also kind of smells like grape candy”*
**Suitability Colored Hair**6%
*“This hair dye worked so perfectly”*
**Ease Of Use**5%
*“Easy to use”*
**Quality-Overall**4%
*“Excellent product”*
**Advertised Vs Actual Product**3%
*“it did exactly as advertised”*
**Soft Feel**3%
*“makes hair so soft”*
**Color Fading/Discoloration**2%
*“held its color well”*
**Coverage**2%
*“The coverage is very consistent”*
**Value For Money**2%
*“Worth it”*
### **What buyers complain about **
**Color**38%
*“ugly color”*
**Functionality-Overall**13%
*“Didn't work well”*
**Suitability Colored Hair**9%
*“Honestly didnt really dye my hair well”*
**Value For Money**4%
*“It was a waste of time, energy, and money”*
**Durability**3%
*“it doesnt last”*
**Hair Related**3%
*“it basically did nothing to my hair”*
**Smell**3%
*“I would much rather smell like chemicals”*
**Stain Resistance**2%
*“stainedbadasf”*
**Color Fading/Discoloration**2%
*“is fading very slowly”*
**Suitability Short Hair**2%
*“I can't recommend it for fine hair”*
### **Top return reasons **
**Color**36%
**Suitability Colored Hair**25%
**Functionality-Overall**12%
**Advertised Vs Actual Product**4%
**Leak-Proof**4%
**Suitability Short Hair**3%
**Hair Related**2%
**Size-Overall**1%
**Value For Money**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is lavender hair dye profitable to sell on Amazon United States?**
- The niche generates $65K/yr across 31 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.0%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the lavender hair dye niche?**
- 20 brands and 86 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in lavender hair dye?**
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 1.1%.
- **When does demand for lavender hair dye peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the lavender hair dye niche?**
- Listings span $7.20–$30.54; the average listing price is $14.85 (sweet spot $15–$100). The average incumbent carries 19,478 reviews — the moat a new listing must climb.
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