---
title: "Lavender Foaming Hand Soap — $80K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lavender-foaming-hand-soap"
last_updated: "2026-08-11T20:48:14.810Z"
locale: en
meta:
description: "Niche score 38/100 · $80K/yr market · 82K searches/yr · $14.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $80K/yr market · 82K searches/yr · $14.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lavender Foaming Hand Soap — $80K/yr Amazon US Niche (2026) - Flapen"
---
# **lavender foaming hand soap**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 31Conversion 74Competition 23Returns 98Price range 64Avg price 68Brand share 0Review moat 23Quality gap 17
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.12**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$2.52–$37.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+5.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****6,938**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$80K**
$80K/yr · 82K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lavender foaming hand soap is a $80K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender foaming hand soap market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$71K–$85K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#197**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**169**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- Dial91% - Tattoo Goo5% - Dove2% - Mad Rabbit2%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +5.1% search growth over the last 90 days.
2K2K seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lavender-foaming-hand-soap/trend)
## **Top lavender foaming hand soap search terms**
- **dial unscented antibacterial soap**19K/yr+4.8%6.8% conv. - **unscented dial soap**10K/yr-10.3%3.8% conv. - **dial soap antibacterial unscented**10K/yr-8.9%7.4% conv. - **dial fragrance free hand soap**8K/yr+25.1%5.2% conv. - **dial antibacterial soap unscented**7K/yr+31.9%6.6% conv. - **dial fragrance free antibacterial soap**8K/yr+12.4%5.7% conv. - **dial unscented soap**6K/yr-6.1%5.3% conv. - **dial soap antibacterial fragrance free**4K/yr+0.4%5.7% conv. - **dial soap unscented**4K/yr+4.0%6.4% conv. - **dial antibacterial hand soap unscented**3K/yr-8.9%7.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lavender-foaming-hand-soap/search-terms)
## **Top lavender foaming hand soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$24K40%$32K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dial Antibacterial Defense Foaming Hand Soap + Aloe Fragrance Free 7.5 Fl Oz (Pack of 6) Dermatologist-Tested Hand Wash Gentle on Skin**Dial**$20.38**4.8★3,619 rev](https://www.amazon.com/dp/B0CN2D89T1) [2**Dial Liquid Hand Soap Antibacterial Aloe 11 Fl Oz**Dial**$2.72**4.8★251 rev](https://www.amazon.com/dp/B0BSLDF735) [3**Liquid Dial Antimicrobial Liquid Soap 7.5 oz Pump Bottle**Dial**$8.81**4.5★747 rev](https://www.amazon.com/dp/B004E2TFRO) [4**Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars**Dial**$25.87**4.8★13,703 rev](https://www.amazon.com/dp/B0C2XFBN7H) [5**Tattoo Goo Cleansing Soap 3 oz For Piercing & Tattoo Aftercare Hydrates and Cleans Dirt pH Balanced Soap Leaves No Residue No Fragrance Alcohol Laonin or Petroleum Jelly**Tattoo Goo**$9.24**4.7★4,243 rev](https://www.amazon.com/dp/B00PSYOU90)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dial Antibacterial & Sensitive Liquid Hand Soap Refill Hypoallergenic Fragrance Free 52 fl oz (Pack of 3)**Dial**$20.33**23 rev2mo ago](https://www.amazon.com/dp/B0GXWWGJK5) [**Mad Rabbit Tattoo Aftercare Soap - Tattoo Soap for New Tattoo - Fragrance Free Foam Wash - Unscented Cleaner Made with Clean + Vegan Ingredients 2oz**Mad Rabbit**$11.36**654 rev1y ago](https://www.amazon.com/dp/B0DT2D9N2J) [**Dial Antibacterial Defense Foaming Hand Soap + Aloe Fragrance Free 7.5 Fl Oz (Pack of 6) Dermatologist-Tested Hand Wash Gentle on Skin**Dial**$20.38**3,619 rev2y ago](https://www.amazon.com/dp/B0CN2D89T1) [**Dial Antibacterial Defense Liquid Hand Soap + Aloe Aloe Scent 52 Fl Oz Hand Soap Refill (Pack of 3) Dermatologist-Tested Gentle Formula**Dial**$17.17**14,093 rev2y ago](https://www.amazon.com/dp/B0CN1SS3SC) [**Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars**Dial**$25.87**13,703 rev3y ago](https://www.amazon.com/dp/B0C2XFBN7H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dial Antibacterial & Sensitive Liquid Hand Soap Refill Hypoallergenic Fragrance Free 52 fl oz (Pack of 3)**Dial**$20.33**4.9★**▲ 256%**](https://www.amazon.com/dp/B0GXWWGJK5) [**Dial Complete Clean + Gentle Antibacterial Foaming Hand Wash Fragrance Free 7.5 fl oz 8 Count Case**Dial**$37.44**4.8★**▲ 133%**](https://www.amazon.com/dp/B08SSBVDCV) [**Dial Liquid Hand Soap Antibacterial Aloe 11 Fl Oz**Dial**$2.72**4.8★**▲ 90%**](https://www.amazon.com/dp/B0BSLDF735) [**Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars**Dial**$25.87**4.8★**▲ 67%**](https://www.amazon.com/dp/B0C2XFBN7H) [**Tattoo Goo Cleansing Soap 3 oz For Piercing & Tattoo Aftercare Hydrates and Cleans Dirt pH Balanced Soap Leaves No Residue No Fragrance Alcohol Laonin or Petroleum Jelly**Tattoo Goo**$9.24**4.7★**▲ 24%**](https://www.amazon.com/dp/B00PSYOU90)
**~~View all trending →~~**
## **What buyers say about lavender foaming hand soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**21%
*“Fragrance awesome”*
**Value For Money**12%
*“Excellent value”*
**Quality-Overall**11%
*“Same quality as what you buy in the store”*
**Cleansing**8%
*“cleans skin well”*
**Ease Of Cleaning**7%
*“cleans extremely well”*
**Advertised Vs Actual Product**6%
*“As Advertised”*
**Lather**4%
*“Great value lathers wonderfully delivered fast”*
**Soft Feel**4%
*“Your skin feels so soft”*
**Moist/Dry**3%
*“Great for Hydration”*
**Ease Of Use**2%
*“Easy to use does not feel sticky”*
### **What buyers complain about **
**Smell**19%
*“Didnt like the SCent”*
**Advertised Vs Actual Product**8%
*“Not as advertised”*
**Value For Money**8%
*“Too Expensive”*
**Motor Power**5%
*“All pumps broken”*
**Lather**5%
*“Doesn't make a good foam”*
**Leak-Proof**5%
*“Product was leaking in carton”*
**Moist/Dry**4%
*“A little drying”*
**Allergies**4%
*“Causes allergic reaction”*
**Size-Overall**3%
*“the bottle is huge”*
**Thickness**2%
*“its always thick like normal soap”*
### **Top return reasons **
**Advertised Vs Actual Product**25%
**Smell**23%
**Value For Money**11%
**Leak-Proof**10%
**Motor Power**8%
**Size-Overall**4%
**Product Condition**2%
**Defective Material/Parts**2%
**Dispensing Mechanism**1%
**Ingredients-Overall**1%
## **Common questions**
- **Is lavender foaming hand soap profitable to sell on Amazon United States?**
- The niche generates $80K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the lavender foaming hand soap niche?**
- 4 brands and 169 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lavender foaming hand soap?**
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Value For Money. The return rate is 0.4%.
- **When does demand for lavender foaming hand soap peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the lavender foaming hand soap niche?**
- Listings span $2.52–$37.44; the average listing price is $14.12 (sweet spot $15–$100). The average incumbent carries 6,938 reviews — the moat a new listing must climb.
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