---
title: "Lavender Epsom Salts for Bath — $422K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lavender-epsom-salts-for-bath"
last_updated: "2026-08-11T13:20:34.301Z"
locale: en
meta:
description: "Niche score 40/100 · $422K/yr market · 186K searches/yr · $13.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $422K/yr market · 186K searches/yr · $13.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lavender Epsom Salts for Bath — $422K/yr Amazon US Niche (2026) - Flapen"
---
# **lavender epsom salts for bath**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 21Conversion 98Competition 7Returns 99Price range 44Avg price 63Brand share 0Review moat 19Quality gap 15
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.56**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$422K**
$422K/yr · 186K searches
**Price range**
**Okay****$4.36–$23.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****15,552.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lavender epsom salts for bath is a $422K/yr Amazon United States market (186K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 40/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender epsom salts for bath market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$407K–$542K**
- units × avg price
- **Conversion rate**
- **16.8%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**36**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- Dr Teal's62% - Amazon Basics35% - YARELI2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lavender-epsom-salts-for-bath/trend)
## **Top lavender epsom salts for bath search terms**
- **lavender epsom salt**27K/yr-6.0%14.1% conv. - **epsom salt lavender**25K/yr-15.5%16.6% conv. - **lavender epsom salts for bath**21K/yr+4.7%20.7% conv. - **lavender bath salt**19K/yr-4.4%10.6% conv. - **lavender bath**15K/yr-7.2%4.3% conv. - **dr teals lavender**13K/yr-9.7%6.0% conv. - **lavender bath salts**8K/yr+24.2%9.9% conv. - **dr teal lavender**8K/yr+26.9%4.6% conv. - **epson salt lavender**5K/yr-6.2%17.4% conv. - **dr teal lavender epsom salt**6K/yr+23.1%19.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lavender-epsom-salts-for-bath/search-terms)
## **Top lavender epsom salts for bath products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$63K30%$127K45%$190K60%$253K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr Teals Epsom Salt Soaking Solution Soothe & Sleep Lavender 3lbs**Dr Teal's**$5.82**4.8★18,705 rev](https://www.amazon.com/dp/B00LW1KAYC) [2**Amazon Basics Epsom Salt Soaking Aid Lavender Scented Relax & Relief Resealable 3 Pound 1-Pack (Previously Solimo)**Amazon Basics**$4.36**4.7★42,432 rev](https://www.amazon.com/dp/B07NJQ9RRG) [3**Dr Teals Pure Epsom Magnesium Salt Soak Soothe & Sleep with Lavender 3 lb (Pack of 4)**Dr Teal's**$21.61**4.8★3,033 rev](https://www.amazon.com/dp/B098QCVX68) [4**Dr Teals Epsom Salt Magnesium Soak Sleep Blend with Melatonin Lavender & Chamomile Essential Oils 3 lbs**Dr Teal's**$5.78**4.8★3,527 rev](https://www.amazon.com/dp/B07XKZPBHH) [5**Dr Teals Foaming Bath with Pure Epsom Salt Soothe & Sleep with Lavender 34 fl oz (Pack of 2)**Dr Teal's**$11.30**4.8★6,765 rev](https://www.amazon.com/dp/B0CK52TBH3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr Teals Foaming Bath with Pure Epsom Salt Soothe & Sleep with Lavender 62.5 fl oz**Dr Teal's**$13.24**1,525 rev1y ago](https://www.amazon.com/dp/B0DXKPTG92) [**Dr Teals Foaming Bath with Pure Epsom Salt Soothe & Sleep with Lavender 34 fl oz (Pack of 2)**Dr Teal's**$11.30**6,765 rev2y ago](https://www.amazon.com/dp/B0CK52TBH3) [**Dr Teals Pure Epsom Magnesium Salt Soak Soothe & Sleep with Lavender 3 lb (Pack of 4)**Dr Teal's**$21.61**3,033 rev5y ago](https://www.amazon.com/dp/B098QCVX68) [**Yareli Magnesium Flakes Dead Sea Bath Soak 5lb Lavender**YARELI**$23.36**6,003 rev5y ago](https://www.amazon.com/dp/B08W28YP74) [**Amazon Basics Epsom Salt Soaking Aid Lavender Scented Relax & Relief Resealable 3 Pound 1-Pack (Previously Solimo)**Amazon Basics**$4.36**42,432 rev7y ago](https://www.amazon.com/dp/B07NJQ9RRG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr Teals Pure Epsom Magnesium Salt Soak Soothe & Sleep with Lavender 3 lb (Pack of 4)**Dr Teal's**$21.61**4.8★**— 10%**](https://www.amazon.com/dp/B098QCVX68) [**Dr Teals Epsom Salt Soaking Solution Soothe & Sleep Lavender 3lbs**Dr Teal's**$5.82**4.8★**— 3%**](https://www.amazon.com/dp/B00LW1KAYC) [**Amazon Basics Epsom Salt Soaking Aid Lavender Scented Relax & Relief Resealable 3 Pound 1-Pack (Previously Solimo)**Amazon Basics**$4.36**4.7★**— 2%**](https://www.amazon.com/dp/B07NJQ9RRG) [**Dr Teals Foaming Bath with Pure Epsom Salt Soothe & Sleep with Lavender 34 fl oz (Pack of 2)**Dr Teal's**$11.30**4.8★**— 3%**](https://www.amazon.com/dp/B0CK52TBH3) [**Yareli Magnesium Flakes Dead Sea Bath Soak 5lb Lavender**YARELI**$23.36**4.7★**— 3%**](https://www.amazon.com/dp/B08W28YP74)
**~~View all trending →~~**
## **What buyers say about lavender epsom salts for bath**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**52%
*“Good smell”*
**Quality-Overall**12%
*“Dr Teals is such a good brand”*
**Value For Money**10%
*“well worth the money”*
**Comfort-Overall**5%
*“it is pleasant”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ease Of Use**3%
*“Easy to use”*
**Gifting Purpose**2%
*“Perfect gift”*
**Soft Feel**2%
*“YOUR SKIN WILL BE SOFT AND REFRESHED”*
**Efficiency**2%
*“Works Well”*
**Durability**1%
*“Excellent bubbles an long lasting”*
### **What buyers complain about **
**Smell**20%
*“A bit artificial smelling”*
**Allergies**13%
*“Triggered whole body allergic reactions repeated”*
**Quality-Overall**13%
*“Bad quality”*
**Leak-Proof**8%
*“One of four bags leaked salts”*
**Strength**5%
*“The bag ripped easily”*
**Moist/Dry**5%
*“not drying to my skin”*
**Size-Overall**3%
*“I need to find a larger bag as it will last longer”*
**Residue**3%
*“It had clumps of oily residue that look like ear wax”*
**Damage/Burn Hair**3%
*“Does not help with burning feet”*
**Color**3%
*“Turned tub yellow”*
### **Top return reasons **
**Smell**34%
**Leak-Proof**25%
**Advertised Vs Actual Product**12%
**Value For Money**5%
**Size-Overall**5%
**Ingredients-Overall**4%
**Gap/Hole**3%
**Defective Material/Parts**2%
**Weight Heavy**2%
**Functionality-Overall**2%
## **Common questions**
- **Is lavender epsom salts for bath profitable to sell on Amazon United States?**
- The niche generates $422K/yr across 8 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the lavender epsom salts for bath niche?**
- 3 brands and 36 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lavender epsom salts for bath?**
- Top complaints mined from reviews: Smell, Allergies, Quality-Overall. The return rate is 0.2%.
- **When does demand for lavender epsom salts for bath peak?**
- Demand peaks in Jan–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the lavender epsom salts for bath niche?**
- Listings span $4.36–$23.36; the average listing price is $13.56 (sweet spot $15–$100). The average incumbent carries 15,553 reviews — the moat a new listing must climb.
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