---
title: "Lavender Deodorant — $518K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lavender-deodorant"
last_updated: "2026-08-11T16:43:17.873Z"
locale: en
meta:
description: "Niche score 50/100 · $518K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $518K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lavender Deodorant — $518K/yr Amazon US Niche (2026) - Flapen"
---
# **lavender deodorant**
**Worth a look**
Shows searches that convert (16.6% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 61Growth 37Conversion 98Competition 39Returns 97Price range 51Avg price 58Brand share 5Review moat 20Quality gap 28
**Conversion**
**Incredible****16.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$518K**
$518K/yr · 240K searches
**Avg price**
**Good****$13.00**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.61–$23.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+9.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****13,495.56**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lavender deodorant is a $518K/yr Amazon United States market (240K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender deodorant market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$520K–$650K**
- units × avg price
- **Conversion rate**
- **16.6%**
- **Avg BSR**
- **#142**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **61%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**677**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- Old Spice54% - Secret22% - Dove10% - Native10% - Tom's of Maine2% - Schmidt's2%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +9.6% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lavender-deodorant/trend)
## **Top lavender deodorant search terms**
- **lavender deodorant**37K/yr+6.3%8.4% conv. - **old spice lavender deodorant**30K/yr+9.4%16.8% conv. - **old spice wilderness deodorant**18K/yr+41.5%19.8% conv. - **old spice wilderness**23K/yr-9.8%14.9% conv. - **secret lavender deodorant for women**18K/yr+12.3%20.0% conv. - **dove lavender deodorant**9K/yr+33.1%9.9% conv. - **old spice lavender**14K/yr-2.8%8.6% conv. - **native lavender and rose**8K/yr+1.1%9.4% conv. - **native deodorant lavender**7K/yr+24.5%16.7% conv. - **secret gel deodorant for women lavender**6K/yr+10.4%18.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lavender-deodorant/search-terms)
## **Top lavender deodorant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$26K10%$52K15%$78K20%$104K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Old Spice Dry Feel Antiperspirant Deodorant for Men 24/7 Sweat & Odor Protection Gentle on Skin with Skin Conditioners Wilderness with Lavender + Spring Water Scent 2.6 oz (Pack of 2)**Old Spice**$13.79**4.7★6,442 rev](https://www.amazon.com/dp/B0D34131VP) [2**Old Spice Aluminum Free Deodorant for Men 24/7 Lasting Freshness & Long Lasting Scent 24/7 Sweat & Odor Protection Wilderness with Lavender Scent 3.0 oz (Pack of 3)**Old Spice**$22.48**4.7★1,494 rev](https://www.amazon.com/dp/B0CDMDSRDS) [3**Old Spice Antiperspirant Deodorant for Men Inspired by Nature Wilderness With Lavender Invisible Solid 2.6 oz**Old Spice**$7.79**4.6★2,530 rev](https://www.amazon.com/dp/B07HZ719F9) [4**Native Deodorant Contains Naturally Derived Ingredients 72 Hour Odor Control Deodorant for Women and Men Aluminum Free Lavender & Rose 2.65oz**Native**$12.46**4.4★115,244 rev](https://www.amazon.com/dp/B07GB1KJN3) [5**Secret Fresh Antiperspirant Deodorant for Women 72hr Breathable Sweat & Odor Protection Instant Freshness & Gentle PH Balancing Minerals Clear Gel Relaxing Lavender Scent 2.6 oz**Secret**$6.61**4.7★10,136 rev](https://www.amazon.com/dp/B002UFQHKK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Lavendar Bloom 4 oz**Dove**$10.08**243 rev7mo ago](https://www.amazon.com/dp/B0FWS2Y9VC) [**Old Spice Dry Feel Antiperspirant Deodorant for Men 24/7 Sweat & Odor Protection Gentle on Skin with Skin Conditioners Wilderness with Lavender + Spring Water Scent 2.6 oz (Pack of 2)**Old Spice**$13.79**6,442 rev2y ago](https://www.amazon.com/dp/B0D34131VP) [**Toms of Maine Wild Lavender Natural Deodorant for Men and Women Aluminum Free No Artificial Fragrances Dyes or Preservatives Baking Soda Free 48-Hour Odor Protection 3.25 oz (2 Pack)**Tom's of Maine**$15.28**3,962 rev2y ago](https://www.amazon.com/dp/B0CQ6ZFNQH) [**Secret Fresh Antiperspirant Deodorant for Women 72hr Breathable Sweat & Odor Protection Instant Freshness & Gentle PH Balancing Mineral Invisible Solid Relaxing Lavender Scent 2.6 oz (Pack of 3)**Secret**$18.77**2,226 rev2y ago](https://www.amazon.com/dp/B0CDQRRZ99) [**Old Spice Aluminum Free Deodorant for Men 24/7 Lasting Freshness & Long Lasting Scent 24/7 Sweat & Odor Protection Wilderness with Lavender Scent 3.0 oz (Pack of 3)**Old Spice**$22.48**1,494 rev2y ago](https://www.amazon.com/dp/B0CDMDSRDS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Lavendar Bloom 4 oz**Dove**$10.08**4.6★**▲ 141%**](https://www.amazon.com/dp/B0FWS2Y9VC) [**Schmidts Aluminum-Free Vegan Deodorant Lavender & Sage with 24 Hour Odor Protection for Women and Men Natural Ingredients Cruelty-Free 2.65 oz**Schmidt's**$8.81**4.6★**▲ 95%**](https://www.amazon.com/dp/B06XN5FY5W) [**Secret Fresh Antiperspirant Deodorant for Women 72hr Breathable Sweat & Odor Protection Instant Freshness & Gentle PH Balancing Mineral Invisible Solid Relaxing Lavender Scent 2.6 oz (Pack of 3)**Secret**$18.77**4.7★**▲ 54%**](https://www.amazon.com/dp/B0CDQRRZ99) [**Toms of Maine Wild Lavender Natural Deodorant for Men and Women Aluminum Free No Artificial Fragrances Dyes or Preservatives Baking Soda Free 48-Hour Odor Protection 3.25 oz (2 Pack)**Tom's of Maine**$15.28**4.4★**▲ 42%**](https://www.amazon.com/dp/B0CQ6ZFNQH) [**Dove Advanced Care Antiperspirant Deodorant Stick Lavender Fresh 4 ct for helping your skin barrier repair72 hr odor control and sweat protection for soft underarms with boosted ceramide levels 2.6 oz**Dove**$23.83**4.8★**▲ 38%**](https://www.amazon.com/dp/B072MFFWSH)
**~~View all trending →~~**
## **What buyers say about lavender deodorant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**52%
*“fragrance free”*
**Quality-Overall**6%
*“Excellent product and dont ruin shirts”*
**Value For Money**6%
*“Great value”*
**Efficiency**3%
*“it is effective for all typical activities”*
**Durability**3%
*“Actually works and lasts”*
**Moist/Dry**3%
*“It really keeps you dry”*
**Advertised Vs Actual Product**3%
*“As described”*
**Allergies**2%
*“doesnt irritate my skin”*
**Soft Feel**2%
*“goes on smooth”*
**Toxic/Chemical Free**1%
*“I like it because its aluminum free”*
### **What buyers complain about **
**Smell**29%
*“Do not like the scent”*
**Allergies**8%
*“Skin irritation”*
**Functionality-Overall**7%
*“not working good”*
**Durability**6%
*“Literally falls apart every time”*
**Value For Money**5%
*“Little pricey”*
**Advertised Vs Actual Product**5%
*“False advertising”*
**Moist/Dry**2%
*“dryness unlike other advertised products Ive tried”*
**Ease Of Use**2%
*“My can was difficult to press”*
**Stain Resistance**2%
*“Stains”*
**Adhesion/Stickiness**1%
*“sticky”*
### **Top return reasons **
**Smell**35%
**Advertised Vs Actual Product**24%
**Functionality-Overall**9%
**Defective Material/Parts**9%
**Color**2%
**Value For Money**2%
**Material Quality**2%
**Product Condition**2%
**Dispensing Mechanism**1%
**Moist/Dry**1%
## **Common questions**
- **Is lavender deodorant profitable to sell on Amazon United States?**
- The niche generates $518K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the lavender deodorant niche?**
- 6 brands and 677 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in lavender deodorant?**
- Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.5%.
- **When does demand for lavender deodorant peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the lavender deodorant niche?**
- Listings span $6.61–$23.83; the average listing price is $13.00 (sweet spot $15–$100). The average incumbent carries 13,496 reviews — the moat a new listing must climb.
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