---
title: "Lavender Cologne — $178K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lavender-cologne"
last_updated: "2026-08-07T16:50:05.726Z"
locale: en
meta:
description: "Niche score 53/100 · $178K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $178K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lavender Cologne — $178K/yr Amazon US Niche (2026) - Flapen"
---
# **lavender cologne**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size 36Growth 24Conversion 71Competition 66Returns 98Price range 82Avg price 91Brand share 16Review moat 51Quality gap 42
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.52**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.72–$47.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,462**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$178K**
$178K/yr · 126K searches
**Growth**
**Bad****-1.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lavender cologne is a $178K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender cologne market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$129K–$172K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#450**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **76%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **93 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**233**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 85%
**Open market**
**5%**
- Yves De Sistelle44% - C. O. Bigelow39% - NebulaHouse6% - Crusellas3% - Lattafa2% - Azulfra2% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.
5K4KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lavender-cologne/trend)
## **Top lavender cologne search terms**
- **co bigelow**47K/yr-15.8%4.2% conv. - **thallium cologne for men**25K/yr+29.1%6.8% conv. - **c.o. bigelow**14K/yr-31.1%2.0% conv. - **lavender cologne**11K/yr+9.7%1.7% conv. - **thallium**8K/yr+51.6%2.2% conv. - **lavender cologne for men**7K/yr+17.5%2.5% conv. - **thallium cologne**5K/yr+26.6%5.7% conv. - **c o bigelow**5K/yr-8.9%2.3% conv. - **mens lavender cologne**3K/yr+34.6%1.1% conv. - **yves de sistelle**796/yr-5.4%2.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lavender-cologne/search-terms)
## **Top lavender cologne products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$18K15%$27K20%$36K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thallium 3.3 Fl. oz. Eau De Toilette Spray Men**Yves De Sistelle**$21.57**4.6★3,701 rev](https://www.amazon.com/dp/B002C26M06) [2**Yves De Sistelle Thallium for Men 3.3 Ounce EDT SP**Yves De Sistelle**$40.82**4.3★56 rev](https://www.amazon.com/dp/B0823TQVPP) [3**C.O. Bigelow Shaving Cream 5.2 oz Mens Shaving Cream with Eucalyptus Oil for Sensitive Skin & All Skin Types**C. O. Bigelow**$9.97**4.7★1,593 rev](https://www.amazon.com/dp/B0CCG53CKV) [4**Yves De Sistelle Thallium for Men 3.3 Ounce EDT SP**Yves De Sistelle**$22.27**4.6★3,197 rev](https://www.amazon.com/dp/B002XQ1Y86) [5**MenS Lavender Wood Perfume Eelegant Sandalwood Cologne with Jasmine & Lavender Sandal Wood & Patchouli Long Lasting Woody Floral Scent Cologne Fragrance for Confident Men for Dayly & Dating1.69oz**NebulaHouse**$17.87**4.0★10 rev](https://www.amazon.com/dp/B0FX1H5BGP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MenS Lavender Wood Perfume Eelegant Sandalwood Cologne with Jasmine & Lavender Sandal Wood & Patchouli Long Lasting Woody Floral Scent Cologne Fragrance for Confident Men for Dayly & Dating1.69oz**NebulaHouse**$17.87**10 rev9mo ago](https://www.amazon.com/dp/B0FX1H5BGP) [**Azulfra Deodorizing Body Spray for Men 3.56 Fl.Oz Notes of Lemon Lavender and Vanilla Long lasting Mens Fragrance Mist**Azulfra**$9.28**54 rev11mo ago](https://www.amazon.com/dp/B0FLDDZNRS) [**Lattafa Habik Spicy Aromatic Woody Musky Eau de Parfum Spray Long-Lasting Fragrance for Men 3.4 Ounce / 100 ml**Lattafa**$27.91**1,962 rev1y ago](https://www.amazon.com/dp/B0FG1QCM2B) [**C.O. Bigelow Assorted Lip Balm Tubes Trio Rose Salve My Favorite Lip Balm & Mentha Shine Pack of 3 Lip Care Set 0.5 oz**C. O. Bigelow**$23.99**139 rev2y ago](https://www.amazon.com/dp/B0D242Q9HB) [**C.O. Bigelow Shaving Cream 5.2 oz Mens Shaving Cream with Eucalyptus Oil for Sensitive Skin & All Skin Types**C. O. Bigelow**$9.97**1,593 rev3y ago](https://www.amazon.com/dp/B0CCG53CKV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Azulfra Deodorizing Body Spray for Men 3.56 Fl.Oz Notes of Lemon Lavender and Vanilla Long lasting Mens Fragrance Mist**Azulfra**$9.28**3.9★**▲ 219%**](https://www.amazon.com/dp/B0FLDDZNRS) [**Yves De Sistelle Thallium for Men 3.3 Ounce EDT SP**Yves De Sistelle**$40.82**4.3★**▲ 194%**](https://www.amazon.com/dp/B0823TQVPP) [**Lattafa Habik Spicy Aromatic Woody Musky Eau de Parfum Spray Long-Lasting Fragrance for Men 3.4 Ounce / 100 ml**Lattafa**$27.91**4.4★**▲ 164%**](https://www.amazon.com/dp/B0FG1QCM2B) [**Thallium Sport Limited Edition for Men by Yves De Sistelle 3.3 oz EDT SP**Yves De Sistelle**$22.31**4.5★**▲ 104%**](https://www.amazon.com/dp/B004EJRU9M) [**MenS Lavender Wood Perfume Eelegant Sandalwood Cologne with Jasmine & Lavender Sandal Wood & Patchouli Long Lasting Woody Floral Scent Cologne Fragrance for Confident Men for Dayly & Dating1.69oz**NebulaHouse**$17.87**4.0★**▲ 94%**](https://www.amazon.com/dp/B0FX1H5BGP)
**~~View all trending →~~**
## **What buyers say about lavender cologne**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**56%
*“Amazing aroma”*
**Quality-Overall**7%
*“EXCELLENT PRODUCT”*
**Value For Money**6%
*“Affordable price”*
**Soft Feel**4%
*“feeling smooth”*
**Durability**3%
*“I've been using this for YEARS”*
**Moist/Dry**2%
*“Very moisturizing”*
**Lather**2%
*“Great lather and awesome shave”*
**Gifting Purpose**2%
*“Great gift”*
**Efficiency**1%
*“Works well”*
**Advertised Vs Actual Product**1%
*“Exactly what I wanted”*
### **What buyers complain about **
**Smell**44%
*“the scent does not last long”*
**Durability**7%
*“short- lived”*
**Ease Of Use**4%
*“Not easy to open the container”*
**Quality-Overall**4%
*“It used to be higher quality”*
**Value For Money**3%
*“Waste of money”*
**Moist/Dry**2%
*“will dry out within a couple of hours”*
**Leak-Proof**2%
*“Bottle leakage”*
**Advertised Vs Actual Product**2%
*“Bottle looks different from anything I've seen”*
**Size-Overall**1%
*“It is a fairly small bottle”*
**Alcohol Content**1%
*“Alcohol”*
### **Top return reasons **
**Smell**24%
**Size-Overall**16%
**Advertised Vs Actual Product**12%
**Leak-Proof**9%
**Product Condition**5%
**Defective Material/Parts**4%
**Value For Money**4%
**Ease Of Use**3%
**Functionality-Overall**2%
**Moist/Dry**2%
## **Common questions**
- **Is lavender cologne profitable to sell on Amazon United States?**
- The niche generates $178K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the lavender cologne niche?**
- 10 brands and 233 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in lavender cologne?**
- Top complaints mined from reviews: Smell, Durability, Ease Of Use. The return rate is 0.3%.
- **When does demand for lavender cologne peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the lavender cologne niche?**
- Listings span $8.72–$47.84; the average listing price is $21.52 (sweet spot $15–$100). The average incumbent carries 1,462 reviews — the moat a new listing must climb.
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