---
title: "Trend — lavender castile soap - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lavender-castile-soap/trend"
last_updated: "2026-08-11T14:09:50.906Z"
locale: en
meta:
  description: "Niche score 56/100 · $463K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $463K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — lavender castile soap - Flapen"
---

# **lavender castile soap**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 40Conversion 91Competition 69Returns 99Price range 80Avg price 87Brand share 0Review moat 21Quality gap 23

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$19.74**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$3.06–$64.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$463K**

$463K/yr · 212K searches

**Growth**

**Okay****+11.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****11,027.81**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend