---
title: "Lavender Body Wash — $409K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lavender-body-wash"
last_updated: "2026-08-11T15:53:37.838Z"
locale: en
meta:
description: "Niche score 45/100 · $409K/yr market · 339K searches/yr · $11.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $409K/yr market · 339K searches/yr · $11.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lavender Body Wash — $409K/yr Amazon US Niche (2026) - Flapen"
---
# **lavender body wash**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 34Conversion 90Competition 21Returns 98Price range 70Avg price 45Brand share 8Review moat 23Quality gap 18
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.73–$34.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$409K**
$409K/yr · 339K searches
**Avg price**
**Okay****$11.36**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+7.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,258.23**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lavender body wash is a $409K/yr Amazon United States market (339K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender body wash market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$454K–$568K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#143**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **54%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**598**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- Dove43% - Olay18% - Dr Teal's17% - Aveeno11% - Ivory8% - 365 by Whole Foods Market3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lavender-body-wash/trend)
## **Top lavender body wash search terms**
- **lavender body wash**157K/yr+5.0%6.8% conv. - **dove lavender body wash**36K/yr+14.7%15.4% conv. - **body wash lavender**22K/yr+9.0%10.3% conv. - **dove body wash lavender**17K/yr+9.4%15.3% conv. - **dove lavender bar soap**17K/yr-2.4%1.9% conv. - **lavender body wash for women**14K/yr-2.4%7.3% conv. - **olay birch water lavender body wash**7K/yr+9.9%12.3% conv. - **lavender shower gel**9K/yr-9.8%4.7% conv. - **dove relaxing body wash**7K/yr+0.8%10.6% conv. - **olay lavender body wash**7K/yr-4.9%13.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lavender-body-wash/search-terms)
## **Top lavender body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$41K20%$82K30%$123K40%$164K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dove 24hr Lotion Body Wash Relax Lavender Oil & Chamomile 30.6 oz | Hydrating body wash with MicroMoisture and a calming lavender and chamomile scent**Dove**$10.03**4.7★2,265 rev](https://www.amazon.com/dp/B0CLKNYZ71) [2**Dr Teals Body Wash with Pure Epsom Salt Soothe & Sleep with Lavender 24 fl oz (Pack of 2)**Dr Teal's**$11.68**4.8★11,079 rev](https://www.amazon.com/dp/B0CK4ZFGT2) [3**Aveeno Stress Relief Body Wash Lavender Scent with Nourishing Prebiotic Oat Sensitive Skin Body Wash for Normal to Dry Skin Paraben- Dye- and Soap-Free Value Size 33 Fl Oz**Aveeno**$12.13**4.7★12,589 rev](https://www.amazon.com/dp/B07FD24RTR) [4**Ivory Body Wash Designed for the Whole Family Gentle Formula Free of Dyes Heavy Perfumes Parabens Phthalates & Silicones Lavender Scent 35 oz**Ivory**$6.73**4.8★19,457 rev](https://www.amazon.com/dp/B09M7PQ6DT) [5**Olay Body Wash for Women Moisture Ribbons Plus Deep Conditioning & Moisturizing Formula Long Lasting Smooth Soft Skin For All Skin Types Shea Butter & Lavender Oil Scent 18 fl oz**Olay**$6.92**4.8★4,183 rev](https://www.amazon.com/dp/B004A7T7F8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Birch Water & Lavender Scent 22 fl oz**Olay**$7.77**8,275 rev4mo ago](https://www.amazon.com/dp/B0G3XTVDD8) [**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Birch Water & Lavender Scent 35 fl oz**Olay**$10.94**2,906 rev5mo ago](https://www.amazon.com/dp/B0G4B52HK2) [**Dove 24hr Lotion Body Wash Anti-Stress 30.6 oz | Moisturizing body wash with MicroMoisture and a calming blue chamomile & oat milk scent**Dove**$9.76**2,891 rev1y ago](https://www.amazon.com/dp/B0F62S3YD6) [**Dove Beauty Bar Gentle Cleanser Anti-Stress Cream Bar Moisturizes To Calm Skin Gentle Bar Soap Cleanser Made With 1/4 Moisturizing Cream 6 pack**Dove**$10.80**1,158 rev1y ago](https://www.amazon.com/dp/B0CP5N76KT) [**Dove 24hr Lotion Body Wash Relax Lavender Oil & Chamomile 30.6 oz | Hydrating body wash with MicroMoisture and a calming lavender and chamomile scent**Dove**$10.03**2,265 rev2y ago](https://www.amazon.com/dp/B0CLKNYZ71)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Birch Water & Lavender Scent 22 fl oz**Olay**$7.77**4.7★**▲ 228%**](https://www.amazon.com/dp/B0G3XTVDD8) [**Dove 24hr Lotion Body Wash Anti-Stress 30.6 oz | Moisturizing body wash with MicroMoisture and a calming blue chamomile & oat milk scent**Dove**$9.76**4.6★**▲ 46%**](https://www.amazon.com/dp/B0F62S3YD6) [**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Birch Water & Lavender Scent 35 fl oz**Olay**$10.94**4.8★**▲ 46%**](https://www.amazon.com/dp/B0G4B52HK2) [**Dove Beauty Bar Gentle Cleanser Anti-Stress Cream Bar Moisturizes To Calm Skin Gentle Bar Soap Cleanser Made With 1/4 Moisturizing Cream 6 pack**Dove**$10.80**4.6★**▲ 16%**](https://www.amazon.com/dp/B0CP5N76KT) [**Dr Teals Sleep Body Wash with Pure Epsom Salt Melatonin Lavender & Chamomile Essential Oil Blend 24 fl oz (Pack of 2)**Dr Teal's**$11.49**4.8★**▲ 13%**](https://www.amazon.com/dp/B0CK51GDQD)
**~~View all trending →~~**
## **What buyers say about lavender body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**43%
*“Strong fragrance”*
**Soft Feel**10%
*“Keeps my skin soft”*
**Value For Money**7%
*“Great Value”*
**Moist/Dry**6%
*“long lasting moisturizer”*
**Quality-Overall**6%
*“Overall, its a reliable, good-quality body wash that combines great fragrance with gentle cleansing”*
**Lather**5%
*“The generous lather feels luxurious on the skin without the luxury price”*
**Cleansing**3%
*“very effective cleanser”*
**Suitability Combination Skin**2%
*“Good for Sensitive Skin”*
**Suitability Dry Skin**2%
*“wonderful wash for dry skin”*
**Size-Overall**2%
*“Perfect fit”*
### **What buyers complain about **
**Smell**48%
*“Weird Scent”*
**Leak-Proof**7%
*“leaked in the box completely”*
**Ease Of Cleaning**3%
*“it fails to provide any cleanliness”*
**Motor Power**3%
*“Pump was broken”*
**Moist/Dry**2%
*“Made my skin DRY”*
**Texture/Consistency-Overall**2%
*“Brittle, dried and crumbly”*
**Allergies**2%
*“Itchy skin”*
**Defective Material/Parts**2%
*“Product arrived broken”*
**Thickness**2%
*“it feels so much 'thicker' than regular soap”*
**Adhesion/Stickiness**1%
*“Leaves my hands so sticky”*
### **Top return reasons **
**Smell**42%
**Leak-Proof**23%
**Motor Power**10%
**Advertised Vs Actual Product**8%
**Size-Overall**3%
**Value For Money**3%
**Defective Material/Parts**2%
**Product Condition**1%
**Functionality-Overall**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is lavender body wash profitable to sell on Amazon United States?**
- The niche generates $409K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the lavender body wash niche?**
- 6 brands and 598 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in lavender body wash?**
- Top complaints mined from reviews: Smell, Leak-Proof, Ease Of Cleaning. The return rate is 0.3%.
- **When does demand for lavender body wash peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the lavender body wash niche?**
- Listings span $6.73–$34.18; the average listing price is $11.36 (sweet spot $15–$100). The average incumbent carries 8,258 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)