---
title: "Lavender Body Scrub — $88K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lavender-body-scrub"
last_updated: "2026-08-11T16:45:54.839Z"
locale: en
meta:
description: "Niche score 37/100 · $88K/yr market · 95K searches/yr · $11.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $88K/yr market · 95K searches/yr · $11.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lavender Body Scrub — $88K/yr Amazon US Niche (2026) - Flapen"
---
# **lavender body scrub**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 15Conversion 79Competition 19Returns 97Price range 55Avg price 47Brand share 0Review moat 25Quality gap 42
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$7.33–$24.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.69**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,623**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$88K**
$88K/yr · 95K searches
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-19.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lavender body scrub is a $88K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender body scrub market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$70K–$94K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#69**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **118 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Tree Hut75% - Dr Teal's11% - Essentially KateS9% - Dove3% - Botanic Hearth2%
## **Demand**
Weekly Amazon search volume, last 15 weeks — -19.3% search growth over the last 90 days.
2K2KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lavender-body-scrub/trend)
## **Top lavender body scrub search terms**
- **lavender body scrub**27K/yr-6.8%3.5% conv. - **tree hut violet victory**15K/yr-27.6%12.0% conv. - **violet victory tree hut**7K/yr-8.4%11.7% conv. - **lavender scrub**6K/yr+3.7%3.6% conv. - **lavender sugar scrub**6K/yr-1.1%3.5% conv. - **body scrub lavender**5K/yr-8.6%4.7% conv. - **purple body scrub**6K/yr-32.0%1.1% conv. - **tree hut violet**3K/yr-34.2%15.1% conv. - **lavender salt scrub**4K/yr-1.7%6.6% conv. - **violet victory**3K/yr-52.2%11.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lavender-body-scrub/search-terms)
## **Top lavender body scrub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$26K40%$35K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tree Hut Violet Victory Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz**Tree Hut**$8.95**4.5★91 rev](https://www.amazon.com/dp/B0FXBNGY8C) [2**Tree Hut Violet Victory Whipped Shea Body Butter Hydrating & Nourishing Body Lotion with Natural Oils Moisturizer for Soft & Smooth Skin 8.4 Oz**Tree Hut**$9.45**4.6★9,724 rev](https://www.amazon.com/dp/B0FXBHQ2LP) [3**Tree Hut Violet Victory Hair & Body Mist Hydrating & Alcohol-Free Body Spray Lavender & Vanilla Orchid Scent Perfume Mist for Hair & Body Everyday Fragrance Spray for Women 6 oz**Tree Hut**$11.26**3.9★60 rev](https://www.amazon.com/dp/B0FXBHHCY4) [4**Tree Hut Violet Victory Body Wash Hydrating & Moisturizing Shower Gel Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz**Tree Hut**$8.89**4.6★15,370 rev](https://www.amazon.com/dp/B0FXBJK8C9) [5**Lavender Salt Scrub 10 oz Natural Exfoliating Body Scrub with Dead Sea & Sea Salt Moisturizing Oils for Smooth Soft Radiant Skin Spa-Quality Paraben-Free**Essentially KateS**$8.69**4.2★852 rev](https://www.amazon.com/dp/B0BRJVYSFZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tree Hut Violet Victory Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz**Tree Hut**$8.95**91 rev6mo ago](https://www.amazon.com/dp/B0FXBNGY8C) [**Tree Hut Violet Victory Whipped Shea Body Butter Hydrating & Nourishing Body Lotion with Natural Oils Moisturizer for Soft & Smooth Skin 8.4 Oz**Tree Hut**$9.45**9,724 rev6mo ago](https://www.amazon.com/dp/B0FXBHQ2LP) [**Tree Hut Violet Victory Hair & Body Mist Hydrating & Alcohol-Free Body Spray Lavender & Vanilla Orchid Scent Perfume Mist for Hair & Body Everyday Fragrance Spray for Women 6 oz**Tree Hut**$11.26**60 rev6mo ago](https://www.amazon.com/dp/B0FXBHHCY4) [**Tree Hut Violet Victory Body Wash Hydrating & Moisturizing Shower Gel Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz**Tree Hut**$8.89**15,370 rev6mo ago](https://www.amazon.com/dp/B0FXBJK8C9) [**Tree Hut Violet Victory Moisturizing Shave Oil Hydrating & Nourishing Shave with Shea Butter & Natural Oils Helps Prevent Bumps & Irritation Smooth & Soft Skin Shaving Cream Alternative 7.7 oz**Tree Hut**$9.87**11,943 rev6mo ago](https://www.amazon.com/dp/B0FXBL17JM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dove Body Love Body Scrub for dry worn-down skin Night Recovery body scrub with Retinol Serum and Exfoliants 340 g/11.9oz**Dove**$12.38**4.5★**▲ 84%**](https://www.amazon.com/dp/B0BRLCMZ2R) [**Dr Teals Pure Epsom Salt Body Scrub Soothe & Sleep with Lavender Essential Oils 16 oz**Dr Teal's**$11.13**4.6★**▲ 68%**](https://www.amazon.com/dp/B01CYPFNBO) [**Tree Hut Violet Victory Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz**Tree Hut**$8.95**4.5★**▲ 15%**](https://www.amazon.com/dp/B0FXBNGY8C) [**Tree Hut Violet Victory Whipped Shea Body Butter Hydrating & Nourishing Body Lotion with Natural Oils Moisturizer for Soft & Smooth Skin 8.4 Oz**Tree Hut**$9.45**4.6★**▲ 13%**](https://www.amazon.com/dp/B0FXBHQ2LP) [**Tree Hut Violet Victory Hair & Body Mist Hydrating & Alcohol-Free Body Spray Lavender & Vanilla Orchid Scent Perfume Mist for Hair & Body Everyday Fragrance Spray for Women 6 oz**Tree Hut**$11.26**3.9★**▲ 11%**](https://www.amazon.com/dp/B0FXBHHCY4)
**~~View all trending →~~**
## **What buyers say about lavender body scrub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**45%
*“Light scent”*
**Soft Feel**12%
*“Very smooth”*
**Cleansing**7%
*“Good for exfoliating”*
**Suitability Dry Skin**4%
*“found it did a nice job removing dry skin”*
**Quality-Overall**3%
*“far better than the other economy brands”*
**Value For Money**3%
*“Reasonably priced”*
**Ease Of Cleaning**2%
*“Great bath scrub”*
**Efficiency**2%
*“effectively”*
**Color**2%
*“The color is pretty”*
**Moist/Dry**2%
*“it feels moisturized”*
### **What buyers complain about **
**Smell**39%
*“Awful smell”*
**Durability**4%
*“Doesn't last”*
**Product Condition**4%
*“it looks like someone already used it”*
**Moist/Dry**3%
*“Scrub not drying”*
**Dilute/Watery**2%
*“A bit watery”*
**Allergies**2%
*“This caused me a rash very badly throwing it away”*
**Value For Money**2%
*“I order these products for my small business however the price was a bit to expensive”*
**Hard Feel**2%
*“Too soft”*
**Size-Overall**2%
*“I think the ones I have purchased at the store were a tad larger”*
**Ease Of Cleaning**1%
*“I like it was not super scruby just right”*
### **Top return reasons **
**Smell**52%
**Leak-Proof**15%
**Product Condition**9%
**Advertised Vs Actual Product**6%
**Texture/Consistency-Overall**2%
**Value For Money**2%
**Size-Overall**2%
**Defective Material/Parts**2%
**Motor Power**1%
**Moist/Dry**1%
## **Common questions**
- **Is lavender body scrub profitable to sell on Amazon United States?**
- The niche generates $88K/yr across 12 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Skip it (37/100).
- **How competitive is the lavender body scrub niche?**
- 5 brands and 32 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lavender body scrub?**
- Top complaints mined from reviews: Smell, Durability, Product Condition. The return rate is 0.5%.
- **What does it cost to enter the lavender body scrub niche?**
- Listings span $7.33–$24.56; the average listing price is $11.69 (sweet spot $15–$100). The average incumbent carries 4,623 reviews — the moat a new listing must climb.
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