---
title: "Lavender Body Powder — $109K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lavender-body-powder"
last_updated: "2026-08-11T16:47:08.442Z"
locale: en
meta:
description: "Niche score 55/100 · $109K/yr market · 98K searches/yr. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $109K/yr market · 98K searches/yr. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lavender Body Powder — $109K/yr Amazon US Niche (2026) - Flapen"
---
# **lavender body powder**
**Worth a look**
Shows low returns (0.8%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 26Growth 56Conversion 90Competition 72Returns 96Price range 69Avg price 36Brand share 3Review moat 35Quality gap 58
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$5.61–$35.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+29.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$10.28**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,975.53**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$109K**
$109K/yr · 98K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lavender body powder is a $109K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender body powder market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$103K–$129K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#263**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **50%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 85%
**Open market**
**0%**
- Yardley76% - Herb & Root19% - Lucky Super Soft2% - R-NEU2% - Sevin1% - Greenwich Bay Trading Company1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 54 weeks — +29.4% search growth over the last 90 days.
3K2KPrime Day '25Holiday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lavender-body-powder/trend)
## **Top lavender body powder search terms**
- **yardley powder**28K/yr+34.7%12.4% conv. - **yardley talcum powder**16K/yr+34.3%13.5% conv. - **herb and root dusting powder**8K/yr+74.2%3.1% conv. - **yardley powder women**6K/yr+80.2%12.6% conv. - **rose dusting powder**6K/yr+76.6%6.1% conv. - **rose body powder**6K/yr+9.8%5.0% conv. - **yardley english rose**7K/yr-6.9%5.1% conv. - **yardley english rose perfume**4K/yr-2.3%2.4% conv. - **herb and root**6K/yr-5.8%1.9% conv. - **english rose**3K/yr+6.3%0.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lavender-body-powder/search-terms)
## **Top lavender body powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$7K9%$10K12%$13K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yardley English Lavender Perfumed Talc | 250g ( 8.81 Ounce) | Pack of 1**Yardley**$7.39**4.6★2,368 rev](https://www.amazon.com/dp/B07S2ZG4VK) [2**Yardley English Perfumed Talc Rose**Yardley**$7.56**4.6★6,895 rev](https://www.amazon.com/dp/B004QCT9HI) [3**Herb & Root Talc Free Body Dusting Powders. Rose Vanila Sandalwood Lavender Jasmine and Gift Sets (Full Size Vanilla)**Herb & Root**$15.64**4.2★3,473 rev](https://www.amazon.com/dp/B0C3YC2X37) [4**Yardley Sandalwood Perfumed Talc 250 g**Yardley**$7.10**4.4★4,122 rev](https://www.amazon.com/dp/B00G4UC4NG) [5**Yardley London Jasmine Perfumed Talcum Powder - 250 g. 8.8 oz Deodorizing Talc**Yardley**$7.00**4.3★3,330 rev](https://www.amazon.com/dp/B00DRE060K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rose Dusting Powder (2 oz Travel Size) Talc-Free Body Powder with Arrowroot & Magnesium for Odor & Moisture Soothing Anti-Chafe Powder for Underarms Bra Line & Body Made in USA**Herb & Root**$14.51**3,473 rev3mo ago](https://www.amazon.com/dp/B0GTRTMPHG) [**Herb & Root Talc Free Body Dusting Powders. Rose Vanila Sandalwood Lavender Jasmine and Gift Sets (Travel Size Lavender Rose Vanilla Puff)**Herb & Root**$35.67**3,473 rev8mo ago](https://www.amazon.com/dp/B0G27CJTH4) [**Herb & Root Talc Free Body Dusting Powders. Rose Vanila Sandalwood Lavender Jasmine and Gift Sets (Full Size Vanilla)**Herb & Root**$15.64**3,473 rev3y ago](https://www.amazon.com/dp/B0C3YC2X37) [**Herb & Root Talc Free Body Dusting Powders. Rose Vanila Sandalwood Lavender Jasmine and Gift Sets (Full Size Lavender)**Herb & Root**$15.62**3,473 rev3y ago](https://www.amazon.com/dp/B0CQZ43TNF) [**Herb & Root Talc Free Body Dusting Powders. Rose Vanila Sandalwood Lavender Jasmine and Gift Sets (Full Size Rose)**Herb & Root**$15.68**3,473 rev6y ago](https://www.amazon.com/dp/B07ZG1G9XW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rose Dusting Powder (2 oz Travel Size) Talc-Free Body Powder with Arrowroot & Magnesium for Odor & Moisture Soothing Anti-Chafe Powder for Underarms Bra Line & Body Made in USA**Herb & Root**$14.51**4.2★**▲ 257%**](https://www.amazon.com/dp/B0GTRTMPHG) [**Herb & Root Talc Free Body Dusting Powders. Rose Vanila Sandalwood Lavender Jasmine and Gift Sets (Travel Size Lavender Rose Vanilla Puff)**Herb & Root**$35.67**4.2★**▲ 198%**](https://www.amazon.com/dp/B0G27CJTH4) [**Herb & Root Talc Free Body Dusting Powders. Rose Vanila Sandalwood Lavender Jasmine and Gift Sets (Full Size Lavender)**Herb & Root**$15.62**4.2★**▲ 142%**](https://www.amazon.com/dp/B0CQZ43TNF) [**Herb & Root Talc Free Body Dusting Powders. Rose Vanila Sandalwood Lavender Jasmine and Gift Sets (Full Size Vanilla)**Herb & Root**$15.64**4.2★**▲ 52%**](https://www.amazon.com/dp/B0C3YC2X37) [**Yardley Sandalwood Perfumed Talc 250 g**Yardley**$7.10**4.4★**▲ 11%**](https://www.amazon.com/dp/B00G4UC4NG)
**~~View all trending →~~**
## **What buyers say about lavender body powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**61%
*“Fresh scent”*
**Quality-Overall**5%
*“Quality powder”*
**Value For Money**5%
*“Good price”*
**Soft Feel**5%
*“Soft to the touch”*
**Pest/Insect Control**3%
*“ants are gone”*
**Advertised Vs Actual Product**2%
*“Accurate description”*
**Moist/Dry**2%
*“keeps you dry”*
**Gifting Purpose**1%
*“Good to keep or to gift”*
**Ease Of Use**1%
*“Handy shaker”*
**Plant Growth**1%
*“World hood on my plants good working as dtatef”*
### **What buyers complain about **
**Smell**40%
*“Smelled like mildew”*
**Ease Of Use**6%
*“which is not easy”*
**Allergies**4%
*“itchy contents”*
**Size-Overall**4%
*“Bottle was very small”*
**Leak-Proof**3%
*“Terrible leakage”*
**Pest/Insect Control**3%
*“Bugs dont have a chance with sevin”*
**Value For Money**3%
*“Overpriced,”*
**Quality-Overall**2%
*“Cheap product”*
**Advertised Vs Actual Product**2%
*“.not as described”*
**Hard Feel**2%
*“a little coarse”*
### **Top return reasons **
**Smell**59%
**Leak-Proof**10%
**Advertised Vs Actual Product**9%
**Size-Overall**6%
**Value For Money**1%
**Product Condition**1%
**Texture/Consistency-Overall**1%
**Defective Material/Parts**1%
**Functionality-Overall**1%
**Dispensing Mechanism**1%
## **Common questions**
- **Is lavender body powder profitable to sell on Amazon United States?**
- The niche generates $109K/yr across 34 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +29.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the lavender body powder niche?**
- 6 brands and 84 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in lavender body powder?**
- Top complaints mined from reviews: Smell, Ease Of Use, Allergies. The return rate is 0.8%.
- **When does demand for lavender body powder peak?**
- Demand peaks in Jun; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the lavender body powder niche?**
- Listings span $5.61–$35.67; the average listing price is $10.28 (sweet spot $15–$100). The average incumbent carries 2,976 reviews — the moat a new listing must climb.
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