---
title: "Search terms — lavender body oil - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lavender-body-oil/search-terms"
last_updated: "2026-08-11T17:02:53.357Z"
locale: en
meta:
  description: "Niche score 37/100 · $236K/yr market · 364K searches/yr · $14.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · $236K/yr market · 364K searches/yr · $14.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — lavender body oil - Flapen"
---

# **lavender body oil**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 44Growth 18Conversion 55Competition 23Returns 97Price range 63Avg price 68Brand share 0Review moat 24Quality gap 16

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$14.17**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.24–$28.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$236K**

$236K/yr · 364K searches

**Review moat**

**Bad****4,959.64**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-14.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms