---
title: "Latisse — $217K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/latisse"
last_updated: "2026-08-11T17:39:25.983Z"
locale: en
meta:
description: "Niche score 43/100 · $217K/yr market · 269K searches/yr · $32.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $217K/yr market · 269K searches/yr · $32.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Latisse — $217K/yr Amazon US Niche (2026) - Flapen"
---
# **latisse**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 22Conversion 31Competition 7Returns 94Price range 91Avg price 95Brand share 6Review moat 22Quality gap 88
**Avg price**
**Incredible****$32.31**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$12.67–$61.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$217K**
$217K/yr · 269K searches
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-6.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,383.25**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, latisse is a $217K/yr Amazon United States market (269K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **latisse market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$129K–$162K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#65**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- The Ordinary46% - Olaplex25% - LashFood13% - Grande Cosmetics11% - Live Fraiche3% - Tistees2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/latisse/trend)
## **Top latisse search terms**
- **latisse**161K/yr+2.5%0.5% conv. - **olaplex lash serum**23K/yr-39.2%4.5% conv. - **ordinary lash finisher**8K/yr+23.7%1.9% conv. - **ordinary clear mascara**6K/yr-0.4%1.6% conv. - **the ordinary mascara**7K/yr-5.4%1.7% conv. - **the ordinary lash finisher**6K/yr-14.9%1.2% conv. - **olaplex lashbond building serum**9K/yr-5.9%5.9% conv. - **the ordinary clear mascara**5K/yr+3.8%1.9% conv. - **lash food lash serum**7K/yr-12.7%4.8% conv. - **olaplex eyelash serum**7K/yr-40.8%5.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/latisse/search-terms)
## **Top latisse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$33K30%$65K45%$98K60%$130K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Ordinary Multi-Peptide Lash and Brow Serum Peptide-Powered Formula for Thicker Fuller Looking Lashes & Brows 0.16 Fl Oz**The Ordinary**$14.40**4.2★6,207 rev](https://www.amazon.com/dp/B0B5DYY1HQ) [2**Olaplex Lashbond Building Serum: Clear Eyelash Enhancing Serum | Natural Longer Healthier Thicker Fuller-Looking Lashes | Daily Use Results in Little as 2 Weeks 4.5 mL / 0.15 Fl Oz**Olaplex**$61.01**4.2★766 rev](https://www.amazon.com/dp/B0BV7KR7WY) [3**Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum - Peptide & Vitamin Infused Formula for Longer Thicker Fuller Looking Lashes - Ophthalmologist Tested Cruelty-Free 6 Week Supply (1mL)**Grande Cosmetics**$30.06**4.2★30,194 rev](https://www.amazon.com/dp/B082WZTJV5) [4**LashFood Conditioning Collagen Fiber Primer | Lash Extender & Thickening Serum Volume Boosting with Collagen Nano-peptide Complex Panthenol Lash Mascara Feathery Long Full Eyelashes .27oz**LashFood**$21.90**4.2★118 rev](https://www.amazon.com/dp/B012G37FWO) [5**LashFood Eyelash Premium Growth Enhancing Serum Phyto-Medic Complex | 2.5 Month Supply Lash Extender Promotes Appearance of Longer Fuller & Thicker Eyelashes Advanced Lash Treatment .05oz**LashFood**$50.04**2.7★22 rev](https://www.amazon.com/dp/B0CFZFS4ZL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lash Serum for Eyelash Growth Premium Lash Enhancing Serum with Advanced Formula Volumizing Longer Fuller and Thicker Looking Lashes Eyelash Growth for Sensitive Eyes (5 mL)**Tistees**$12.67**1,117 rev1y ago](https://www.amazon.com/dp/B0FD3FSCVD) [**LashFood Eyelash Premium Growth Enhancing Serum Phyto-Medic Complex | 2.5 Month Supply Lash Extender Promotes Appearance of Longer Fuller & Thicker Eyelashes Advanced Lash Treatment .05oz**LashFood**$50.04**22 rev2y ago](https://www.amazon.com/dp/B0CFZFS4ZL) [**The Ordinary Multi-Peptide Lash and Brow Serum Peptide-Powered Formula for Thicker Fuller Looking Lashes & Brows 0.16 Fl Oz**The Ordinary**$14.40**6,207 rev3y ago](https://www.amazon.com/dp/B0B5DYY1HQ) [**Olaplex Lashbond Building Serum: Clear Eyelash Enhancing Serum | Natural Longer Healthier Thicker Fuller-Looking Lashes | Daily Use Results in Little as 2 Weeks 4.5 mL / 0.15 Fl Oz**Olaplex**$61.01**766 rev3y ago](https://www.amazon.com/dp/B0BV7KR7WY) [**Live Fraiche Organic Castor Oil Lash Serum for Hair Growth Eyebrow Eyelash Growth Serum 100% Pure Cold Pressed Hexane Free (2oz Glass Bottle + FILLED Mascara Tube)**Live Fraiche**$15.77**9,162 rev6y ago](https://www.amazon.com/dp/B08CZYWRT1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lash Serum for Eyelash Growth Premium Lash Enhancing Serum with Advanced Formula Volumizing Longer Fuller and Thicker Looking Lashes Eyelash Growth for Sensitive Eyes (5 mL)**Tistees**$12.67**4.6★**▲ 194%**](https://www.amazon.com/dp/B0FD3FSCVD) [**Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum - Peptide & Vitamin Infused Formula for Longer Thicker Fuller Looking Lashes - Ophthalmologist Tested Cruelty-Free 6 Week Supply (1mL)**Grande Cosmetics**$30.06**4.2★**▲ 27%**](https://www.amazon.com/dp/B082WZTJV5) [**The Ordinary Multi-Peptide Lash and Brow Serum Peptide-Powered Formula for Thicker Fuller Looking Lashes & Brows 0.16 Fl Oz**The Ordinary**$14.40**4.2★**▲ 25%**](https://www.amazon.com/dp/B0B5DYY1HQ) [**LashFood Conditioning Collagen Fiber Primer | Lash Extender & Thickening Serum Volume Boosting with Collagen Nano-peptide Complex Panthenol Lash Mascara Feathery Long Full Eyelashes .27oz**LashFood**$21.90**4.2★**— 5%**](https://www.amazon.com/dp/B012G37FWO) [**Live Fraiche Organic Castor Oil Lash Serum for Hair Growth Eyebrow Eyelash Growth Serum 100% Pure Cold Pressed Hexane Free (2oz Glass Bottle + FILLED Mascara Tube)**Live Fraiche**$15.77**4.4★**— 10%**](https://www.amazon.com/dp/B08CZYWRT1)
**~~View all trending →~~**
## **Common questions**
- **Is latisse profitable to sell on Amazon United States?**
- The niche generates $217K/yr across 8 tracked products. 90-day search growth is -6.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the latisse niche?**
- 6 brands and 14 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 98% of demand.
- **When does demand for latisse peak?**
- Demand peaks in Jul; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the latisse niche?**
- Listings span $12.67–$61.01; the average listing price is $32.31 (sweet spot $15–$100). The average incumbent carries 9,383 reviews — the moat a new listing must climb.
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