---
title: "Lassi Lips Staining Lip Oil — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lassi-lips-staining-lip-oil"
last_updated: "2026-08-11T15:03:00.862Z"
locale: en
meta:
description: "Niche score 28/100 · $70K/yr market · 315K searches/yr · $11.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $70K/yr market · 315K searches/yr · $11.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lassi Lips Staining Lip Oil — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **lassi lips staining lip oil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 16Conversion 25Competition 10Returns 65Price range 0Avg price 43Brand share 0Review moat 23Quality gap 88
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$11.17**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****8,538.38**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$70K**
$70K/yr · 315K searches
**Growth**
**Bad****-17.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$10.79–$11.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, lassi lips staining lip oil is a $70K/yr Amazon United States market (315K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lassi lips staining lip oil market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$67K–$89K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**27**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- NYX PROFESSIONAL MAKEUP77% - L'Oreal Paris23% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 25 weeks — -17.8% search growth over the last 90 days.
7K5KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lassi-lips-staining-lip-oil/trend)
## **Top lassi lips staining lip oil search terms**
- **nyx lip iv**65K/yr+22.7%1.8% conv. - **loreal lip stain**71K/yr-39.4%1.2% conv. - **nyx lip iv hydration gloss stain**17K/yr+23.2%1.9% conv. - **lassi lips staining lip oil**49K/yr-51.9%0.2% conv. - **lip iv nyx**15K/yr+17.4%1.7% conv. - **loreal lip tint**12K/yr-39.2%0.8% conv. - **nyx liquid iv**10K/yr+39.1%2.1% conv. - **nyx iv lip stain**8K/yr+15.3%1.3% conv. - **lip iv**9K/yr+7.9%1.7% conv. - **nyx hydration lip gloss stain**9K/yr+6.1%1.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lassi-lips-staining-lip-oil/search-terms)
## **Top lassi lips staining lip oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$11K30%$21K45%$32K60%$42K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain with 12HR Hydration - Drippin In Rose (Pink)**NYX PROFESSIONAL MAKEUP**$10.79**4.3★12,906 rev](https://www.amazon.com/dp/B0DK7V357Z) [2**NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain Long-Lasting Tinted Vegan Formula with 12 HR Hydration - Hydra Honey (Brown)**NYX PROFESSIONAL MAKEUP**$11.18**4.3★12,906 rev](https://www.amazon.com/dp/B0DK7TXTGY) [3**LOreal Paris Hyaluron Tint Lip Stain Serum Long Lasting Hydrating Lip Makeup Infused with Hyaluronic Acid 601 Worth It (Pinky Nude)**L'Oreal Paris**$11.24**3.8★1,259 rev](https://www.amazon.com/dp/B0FXWWY9YZ) [4**LOreal Paris Hyaluron Tint Lip Stain Serum Long Lasting Hydrating Lip Makeup Infused with Hyaluronic Acid 635 Worth It Medium (Medium Berry Nude)**L'Oreal Paris**$11.50**3.8★1,259 rev](https://www.amazon.com/dp/B0G14ZCSTY) [5**NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain with 12HR Hydration - Bubblegum Burst (Pink)**NYX PROFESSIONAL MAKEUP**$11.17**4.3★12,906 rev](https://www.amazon.com/dp/B0DK7TJ545)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOreal Paris Hyaluron Tint Lip Stain Serum Long Lasting Hydrating Lip Makeup Infused with Hyaluronic Acid 635 Worth It Medium (Medium Berry Nude)**L'Oreal Paris**$11.50**1,259 rev8mo ago](https://www.amazon.com/dp/B0G14ZCSTY) [**LOreal Paris Hyaluron Tint Lip Stain Serum Long Lasting Hydrating Lip Makeup Infused with Hyaluronic Acid 601 Worth It (Pinky Nude)**L'Oreal Paris**$11.24**1,259 rev8mo ago](https://www.amazon.com/dp/B0FXWWY9YZ) [**LOreal Paris Hyaluron Tint Lip Stain Serum Long Lasting Hydrating Lip Makeup Infused with Hyaluronic Acid 640 Tea Time (Corally Brown Nude)**L'Oreal Paris**$11.60**1,259 rev8mo ago](https://www.amazon.com/dp/B0FVFVPVYS) [**NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain with 12HR Hydration - Drippin In Rose (Pink)**NYX PROFESSIONAL MAKEUP**$10.79**12,906 rev1y ago](https://www.amazon.com/dp/B0DK7V357Z) [**NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain Long-Lasting Tinted Vegan Formula with 12 HR Hydration - Hydra Honey (Brown)**NYX PROFESSIONAL MAKEUP**$11.18**12,906 rev1y ago](https://www.amazon.com/dp/B0DK7TXTGY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain with 12HR Hydration - Blush Rush (Pink)**NYX PROFESSIONAL MAKEUP**$10.94**4.3★**▲ 76%**](https://www.amazon.com/dp/B0DK7TCD9H) [**NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain with 12HR Hydration - Berry Thirsty (Red)**NYX PROFESSIONAL MAKEUP**$10.94**4.3★**▲ 62%**](https://www.amazon.com/dp/B0DK7VS9QB) [**LOreal Paris Hyaluron Tint Lip Stain Serum Long Lasting Hydrating Lip Makeup Infused with Hyaluronic Acid 635 Worth It Medium (Medium Berry Nude)**L'Oreal Paris**$11.50**3.8★**▲ 40%**](https://www.amazon.com/dp/B0G14ZCSTY) [**NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain with 12HR Hydration - Bubblegum Burst (Pink)**NYX PROFESSIONAL MAKEUP**$11.17**4.3★**▲ 11%**](https://www.amazon.com/dp/B0DK7TJ545) [**NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain Long-Lasting Tinted Vegan Formula with 12 HR Hydration - Hydra Honey (Brown)**NYX PROFESSIONAL MAKEUP**$11.18**4.3★**— 8%**](https://www.amazon.com/dp/B0DK7TXTGY)
**~~View all trending →~~**
## **What buyers say about lassi lips staining lip oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**31%
*“Color is pretty”*
**Moist/Dry**10%
*“Super moisturizing”*
**Soft Feel**5%
*“Its actually very soft and buttery”*
**Stain Resistance**5%
*“doesnt leave much of a stain”*
**Durability**4%
*“It stays on for hours”*
**Quality-Overall**4%
*“Love the quality”*
**Ease Of Application**3%
*“Easy to apply”*
**Value For Money**3%
*“The price is right”*
**Color Fading/Discoloration**2%
*“Feels good and the color lasts”*
**Brightness/Shine/Glow**2%
*“it has a pretty shine”*
### **What buyers complain about **
**Color**17%
*“But Received the Wrong Shade”*
**Durability**15%
*“Came off when I ate”*
**Stain Resistance**12%
*“It stains”*
**Moist/Dry**6%
*“-Not at all hydrating beyond the first few minutes”*
**Value For Money**2%
*“not worth the price”*
**Thickness**2%
*“It is very thin and spills and stains easily”*
**Advertised Vs Actual Product**2%
*“The shades look nothing like the photos either”*
**Adhesion/Stickiness**2%
*“It does feel a bit sticky. not by much.”*
**Smell**2%
*“Secondly it does not smell great”*
**Functionality-Overall**2%
*“* This does not stay on”*
### **Top return reasons **
**Color**35%
**Stain Resistance**31%
**Advertised Vs Actual Product**11%
**Product Condition**5%
**Color Fading/Discoloration**3%
**Moist/Dry**3%
**Functionality-Overall**3%
**Adhesion/Stickiness**2%
**Durability**2%
**Value For Money**1%
## **Common questions**
- **Is lassi lips staining lip oil profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 8 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Skip it (28/100).
- **How competitive is the lassi lips staining lip oil niche?**
- 2 brands and 27 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lassi lips staining lip oil?**
- Top complaints mined from reviews: Color, Durability, Stain Resistance. The return rate is 2.4%.
- **What does it cost to enter the lassi lips staining lip oil niche?**
- Listings span $10.79–$11.60; the average listing price is $11.17 (sweet spot $15–$100). The average incumbent carries 8,538 reviews — the moat a new listing must climb.
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