---
title: "Lashify — $226K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lashify"
last_updated: "2026-08-11T15:48:32.218Z"
locale: en
meta:
description: "Niche score 56/100 · $226K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $226K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lashify — $226K/yr Amazon US Niche (2026) - Flapen"
---
# **lashify**
**Worth a look**
Shows a sweet-spot price point ($26.07 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 43Growth 30Conversion 38Competition 73Returns 93Price range 86Avg price 95Brand share 3Review moat 58Quality gap 85
**Avg price**
**Incredible****$26.07**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$9.54–$58.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,174.36**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$226K**
$226K/yr · 286K searches
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+4.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, lashify is a $226K/yr Amazon United States market (286K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Feb. Verdict: Worth a look — 56/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lashify market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$261K–$326K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#738**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **21.3%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 78%
**Open market**
**1%**
- Lashify91% - Lilac St.3% - zanlufly2% - Goddvenus2% - B&Qaugen1% - FALSCARA1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.
20K15KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lashify/trend)
## **Top lashify search terms**
- **lashify**182K/yr+2.3%3.0% conv. - **lashify lashes**57K/yr+19.2%3.5% conv. - **lashify eyelash kit**27K/yr-17.3%1.6% conv. - **lashify kit**9K/yr+6.8%1.6% conv. - **lashify control kit**4K/yr+46.9%1.1% conv. - **lashify lashes kit**3K/yr+17.6%1.8% conv. - **lashify clusters**3K/yr-2.1%0.5% conv. - **lashify starter kit**2K/yr-3.6%1.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lashify/search-terms)
## **Top lashify products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$14K9%$20K12%$27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lashify Plushy 10mm Gossamer Lashes in Black Easy DIY False Lashes for a Voluminous Yet Still Natural Look**Lashify**$25.59**4.4★112 rev](https://www.amazon.com/dp/B0CTKYBXHP) [2**Lashify Trial Kit DIY lash extension starter kit with Black Rubber Mega Bond 2 Pre-Mapped Gossamer Lashes and Birdie Wand**Lashify**$41.63**3.5★5 rev](https://www.amazon.com/dp/B0GB1XDFPJ) [3**Lashify Plushy 12mm Gossamer Lashes in Black Easy DIY False Lashes for a Voluminous Yet Still Natural Look**Lashify**$26.53**4.4★112 rev](https://www.amazon.com/dp/B0CTKZYGMZ) [4**Lashify Water Poof Sealer to Remove Stickiness Repel Water & Improve Longevity for DIY Lash Extensions Black**Lashify**$27.98**4.1★147 rev](https://www.amazon.com/dp/B0CTKZC6PW) [5**Lashify Bold 12mm Gossamer DIY Eyelash Extensions Refill Black Easy False Eyelashes for a Natural Look**Lashify**$23.20**4.2★305 rev](https://www.amazon.com/dp/B0BSYSY2GW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lashify Whisper Light Classic lash Bond Flexible Hold Adhesive buildable Layering Formula Dual-Sided Bond**Lashify**$32.55**7 rev2mo ago](https://www.amazon.com/dp/B0H1KZW395) [**Lashify Whisper Light Classic lash Bond Flexible Hold Adhesive buildable Layering Formula with Precision lash Wand Black**Lashify**$25.80**7 rev2mo ago](https://www.amazon.com/dp/B0H1L65RZ2) [**Lashify Whisper Light Classic Clear lash Bond Flexible Hold Adhesive buildable Layering Formula with Precision lash Wand**Lashify**$25.43**7 rev2mo ago](https://www.amazon.com/dp/B0H1KTSS15) [**Lashify Trial Kit DIY lash extension starter kit with Black Rubber Mega Bond 2 Pre-Mapped Gossamer Lashes and Birdie Wand**Lashify**$41.63**5 rev6mo ago](https://www.amazon.com/dp/B0GB1XDFPJ) [**Lashify Trial Kit DIY lash extension starter kit with Black Rubber Mega Bond 2 Pre-Mapped Gossamer Lashes and Birdie Wand**Lashify**$41.07**5 rev6mo ago](https://www.amazon.com/dp/B0GB1RV2ZH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lashify Whisper Light Classic Clear lash Bond Flexible Hold Adhesive buildable Layering Formula with Precision lash Wand**Lashify**$25.43**3.7★**▲ 250%**](https://www.amazon.com/dp/B0H1KTSS15) [**Lashify Whisper Light Classic lash Bond Flexible Hold Adhesive buildable Layering Formula with Precision lash Wand Black**Lashify**$25.80**3.7★**▲ 249%**](https://www.amazon.com/dp/B0H1L65RZ2) [**Lashify Whisper Light Classic lash Bond Flexible Hold Adhesive buildable Layering Formula Dual-Sided Bond**Lashify**$32.55**3.2★**▲ 248%**](https://www.amazon.com/dp/B0H1KZW395) [**Lashify Trial Kit DIY lash extension starter kit with Black Rubber Mega Bond 2 Pre-Mapped Gossamer Lashes and Birdie Wand**Lashify**$41.63**3.5★**▲ 247%**](https://www.amazon.com/dp/B0GB1XDFPJ) [**Lashify Trial Kit DIY lash extension starter kit with Black Rubber Mega Bond 2 Pre-Mapped Gossamer Lashes and Birdie Wand**Lashify**$41.07**3.5★**▲ 246%**](https://www.amazon.com/dp/B0GB1RV2ZH)
**~~View all trending →~~**
## **What buyers say about lashify**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**30%
*“Lash perfect”*
**Ease Of Use**9%
*“Easy to use”*
**Quality-Overall**8%
*“Best quality”*
**Ease Of Application**7%
*“Application is easy”*
**Adhesion/Stickiness**6%
*“The glue is pretty good”*
**Durability**5%
*“Easy to use and pretty durable”*
**Weight Light**3%
*“Lightweight and comfortable”*
**Color**3%
*“Natural look”*
**Comfort-Overall**3%
*“They are very comfortable”*
**Value For Money**3%
*“good for price”*
### **What buyers complain about **
**Adhesion/Stickiness**21%
*“Adhesive is terrible”*
**Durability**11%
*“Doesnt hold”*
**Eyelash Quality**9%
*“THE WORST LASHES EVER”*
**Moist/Dry**6%
*“Dried up”*
**Quality-Overall**5%
*“Horrible quality”*
**Ease Of Use**4%
*“Not easy to apply”*
**Value For Money**3%
*“Waste of Money”*
**Allergies**3%
*“Allergic Reaction”*
**Advertised Vs Actual Product**3%
*“Not like described”*
**Size-Overall**2%
*“Too short”*
### **Top return reasons **
**Adhesion/Stickiness**32%
**Advertised Vs Actual Product**14%
**Eyelash Quality**7%
**Size-Overall**6%
**Functionality-Overall**6%
**Moist/Dry**4%
**Quality-Overall**3%
**Product Condition**3%
**Value For Money**3%
**Shape/Style**2%
## **Common questions**
- **Is lashify profitable to sell on Amazon United States?**
- The niche generates $226K/yr across 44 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the lashify niche?**
- 7 brands and 11 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in lashify?**
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Eyelash Quality. The return rate is 1.1%.
- **When does demand for lashify peak?**
- Demand peaks in Feb; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the lashify niche?**
- Listings span $9.54–$58.12; the average listing price is $26.07 (sweet spot $15–$100). The average incumbent carries 1,174 reviews — the moat a new listing must climb.
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