---
title: "Products — lashes - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lashes/products"
last_updated: "2026-08-11T22:29:09.932Z"
locale: en
meta:
  description: "Niche score 63/100 · $2.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $2.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — lashes - Flapen"
---

# **lashes**

**Worth a look**

Shows a $2.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 94Growth 24Conversion 58Competition 89Returns 93Price range 0Avg price 24Brand share 86Review moat 23Quality gap 62

**Market size**

**Great****$2.0M**

$2.0M/yr · 4.6M searches

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-1.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****$8.70**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****6,848.61**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$4.05–$14.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Products