---
title: "Lashes — $2.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lashes"
last_updated: "2026-08-11T20:43:56.658Z"
locale: en
meta:
description: "Niche score 63/100 · $2.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $2.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lashes — $2.0M/yr Amazon US Niche (2026) - Flapen"
---
# **lashes**
**Worth a look**
Shows a $2.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 94Growth 24Conversion 58Competition 89Returns 93Price range 0Avg price 24Brand share 86Review moat 23Quality gap 62
**Market size**
**Great****$2.0M**
$2.0M/yr · 4.6M searches
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-1.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$8.70**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****6,848.61**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$4.05–$14.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, lashes is a $2.0M/yr Amazon United States market (4.6M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Aug–Oct. Verdict: Worth a look — 63/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lashes market data**
- **Units sold / yr**
- **250K–300K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$2.2M–$2.6M**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#161**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**41 **▼falling
**Sellers**
**112**
**Top-5 brand share**
**49%**
Top 20: 86%
**Top-5 click share**
**26%**
Top 20: 62%
**Open market**
**45%**
- KISS20% - EYDEVRO11% - Onlyall6% - Kiromiro6% - Focipeysa6% - FARRED6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.
400K300K seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Oct · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lashes/trend)
## **Top lashes search terms**
- **lashes strips**647K/yr+5.1%3.9% conv. - **kiss lashes**593K/yr-5.4%5.1% conv. - **strip lashes**433K/yr-1.7%2.9% conv. - **lash strips**404K/yr+2.1%2.6% conv. - **cat eye lashes**487K/yr-9.3%3.0% conv. - **natural lashes**304K/yr-2.0%3.2% conv. - **mink lashes**329K/yr-12.3%2.9% conv. - **eyelashes natural look**196K/yr-2.4%3.5% conv. - **eye lashes strips**65K/yr+166.7%4.0% conv. - **natural eyelashes**160K/yr+2.3%4.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lashes/search-terms)
## **Top lashes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$39K4%$78K6%$117K8%$156K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mink Lashes Fluffy Wispy Lashes Natural Look 3D False Eyelashes D Curl Russian Strip Lashes 7 Pairs Short Fake Eyelash Pack by EYDEVRO**EYDEVRO**$8.01**4.4★5,565 rev](https://www.amazon.com/dp/B0BXJ7QRV9) [2**Kiss So Wispy False Eyelashes 12mm Includes 5 Pairs Of Lashes Easy to Apply Reusable Lash Clusters**KISS**$8.57**4.6★19,262 rev](https://www.amazon.com/dp/B00DS4EIEE) [3**Mink Lashes Full Volume False Eyelashes 18mm Dramatic Faux Mink Eyelashes Natural Look Cat Eye Volume Eye Lashes Multipack by Focipeysa**Focipeysa**$9.00**4.4★2,061 rev](https://www.amazon.com/dp/B0BVLHNYBM) [4**FARRED Natural Lashes Short Eyelashes Wispy False Mink Lash Pack 14 Pair Natural Look Fluffy Cat Eye Strip Eyelash Small Fake Lashes Full Pestaas Sets for MUA and Beginners Daily Makeup (F1 | 8-14mm)**FARRED**$9.10**4.5★1,930 rev](https://www.amazon.com/dp/B0BKSD1MWJ) [5**EYDEVRO False Eyelashes Wispy Lashes D Curl Cat Eye Lashes Clear Band Manga Lashes Natural Look Fox Eye Fake Lashes Fluffy Faux Mink Strip Lashes 7 Pairs Pack**EYDEVRO**$7.90**4.4★5,565 rev](https://www.amazon.com/dp/B0DRYKVKZP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LEAFMOON Mink Lashes Fluffy 20mm Volume False Eyelashes 8D Cat Eye Strip Lashes D Curl 14 Pairs Dramatic Soft Eyelash 25mm Big Long Lash Strips Lashes Pack That Look Like Extensions Faux Mink Lashes**LEAFMOON**$9.29**862 rev11mo ago](https://www.amazon.com/dp/B0FL2MM6PM) [**APCYUST Lashes Wispy False Eyelashes Strips 4 Styles Cat Eye Strip Lash Natural Looking Fake Mink Eyelash Pack Short Fluffy Full Faux Lashes that Look Like Extensions Clear Band Pestaas Postizas**APCYUST**$10.07**171 rev1y ago](https://www.amazon.com/dp/B0FDG67YGV) [**VOCOAK Cat Eye Lashes Mink Wispy Strip Lashes Natural Look Short Fluffy Fox Eye False Eyelashes C Curl Lash Strips Soft Faux Mink Fake Cateye Eyelashes Pack**VOCOAK**$10.16**200 rev1y ago](https://www.amazon.com/dp/B0F59VT6BJ) [**Azenlo False Eyelashes 20 Pairs Wispy Lashes Faux Mink Lashes 14mm 3D Fluffy Cat Eye Lashes style 20-061)**Azenlo**$8.16**532 rev1y ago](https://www.amazon.com/dp/B0DTFYYJM7) [**EYDEVRO False Eyelashes Wispy Lashes D Curl Cat Eye Lashes Clear Band Manga Lashes Natural Look Fox Eye Fake Lashes Fluffy Faux Mink Strip Lashes 7 Pairs Pack**EYDEVRO**$7.90**5,565 rev1y ago](https://www.amazon.com/dp/B0DRYKVKZP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VOCOAK Cat Eye Lashes Mink Wispy Strip Lashes Natural Look Short Fluffy Fox Eye False Eyelashes C Curl Lash Strips Soft Faux Mink Fake Cateye Eyelashes Pack**VOCOAK**$10.16**4.4★**▲ 103%**](https://www.amazon.com/dp/B0F59VT6BJ) [**APCYUST Lashes Wispy False Eyelashes Strips 4 Styles Cat Eye Strip Lash Natural Looking Fake Mink Eyelash Pack Short Fluffy Full Faux Lashes that Look Like Extensions Clear Band Pestaas Postizas**APCYUST**$10.07**4.5★**▲ 77%**](https://www.amazon.com/dp/B0FDG67YGV) [**EYDEVRO False Eyelashes Wispy Lashes D Curl Cat Eye Lashes Clear Band Manga Lashes Natural Look Fox Eye Fake Lashes Fluffy Faux Mink Strip Lashes 7 Pairs Pack**EYDEVRO**$7.90**4.4★**▲ 51%**](https://www.amazon.com/dp/B0DRYKVKZP) [**Kiss MLBB False Eyelashes My Lash But Better Bare Affair 4 Pairs 12mm Lightweight Stylish Wispy Everyday Wear Strip Lashes Superfine Band Technology Reusable Eyelashes Natural Look**KISS**$7.00**4.4★**▲ 36%**](https://www.amazon.com/dp/B0BX418N68) [**Kiss So Wispy False Eyelashes 12mm Includes 5 Pairs Of Lashes Easy to Apply Reusable Lash Clusters**KISS**$8.57**4.6★**▲ 29%**](https://www.amazon.com/dp/B00DS4EIEE)
**~~View all trending →~~**
## **What buyers say about lashes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**34%
*“This eyelash kit is beautiful”*
**Quality-Overall**8%
*“Price is valid for the quality”*
**Adhesion/Stickiness**7%
*“Easy to stick”*
**Ease Of Application**6%
*“Easy to Apply”*
**Value For Money**5%
*“Great deal”*
**Ease Of Use**5%
*“Easy application”*
**Weight Light**4%
*“Light and gives a natural look”*
**Comfort-Overall**3%
*“Extremely comfortable”*
**Soft Feel**3%
*“The band is soft”*
**Durability**3%
*“Very durable”*
### **What buyers complain about **
**Adhesion/Stickiness**14%
*“not sticky”*
**Eyelash Quality**12%
*“Worst eyelashes”*
**Size-Overall**8%
*“They are short”*
**Quality-Overall**6%
*“Very cheap quality”*
**Thickness**6%
*“Too thick”*
**Durability**4%
*“Doesnt last”*
**Advertised Vs Actual Product**4%
*“Fake advertisement”*
**Moist/Dry**4%
*“Dried out”*
**Ease Of Use**3%
*“Hard to remove”*
**Natural Ingredients**2%
*“do not provide a natural look”*
### **Top return reasons **
**Advertised Vs Actual Product**24%
**Size-Overall**19%
**Adhesion/Stickiness**15%
**Eyelash Quality**13%
**Shape/Style**6%
**Quality-Overall**4%
**Natural Ingredients**3%
**Functionality-Overall**3%
**Thickness**2%
**Value For Money**1%
## **Common questions**
- **Is lashes profitable to sell on Amazon United States?**
- The niche generates $2.0M/yr across 76 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the lashes niche?**
- 41 brands and 112 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in lashes?**
- Top complaints mined from reviews: Adhesion/Stickiness, Eyelash Quality, Size-Overall. The return rate is 1.1%.
- **When does demand for lashes peak?**
- Demand peaks in Aug–Oct; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the lashes niche?**
- Listings span $4.05–$14.59; the average listing price is $8.70 (sweet spot $15–$100). The average incumbent carries 6,849 reviews — the moat a new listing must climb.
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