---
title: "Lash Tint Mascara — $27K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lash-tint-mascara"
last_updated: "2026-08-11T17:43:47.295Z"
locale: en
meta:
description: "Niche score 44/100 · $27K/yr market · 33K searches/yr · $18.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $27K/yr market · 33K searches/yr · $18.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lash Tint Mascara — $27K/yr Amazon US Niche (2026) - Flapen"
---
# **lash tint mascara**
**Skip it**
A small market ($27K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 25Conversion 55Competition 26Returns 97Price range 66Avg price 83Brand share 39Review moat 20Quality gap 82
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.17**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$8.48–$27.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,646.47**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$27K**
$27K/yr · 33K searches
According to Flapen's Amazon United States niche tracking, lash tint mascara is a $27K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lash tint mascara market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$27K–$36K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#188**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**15%**
- NINETEEN NINETY NINE36% - Perricone MD27% - Almay10% - MAYBELLINE5% - EPAIS4% - Lomansa3% - Open — no brand owns it (7 brands, 15%)
## **Top lash tint mascara search terms**
- **lash tint mascara**9K/yr+3.4%1.8% conv. - **eyelash tint mascara**4K/yr+8.4%2.4% conv. - **19/99 lash tint mascara**4K/yr-31.9%11.9% conv. - **perricone md mascara**4K/yr+33.5%10.7% conv. - **perricone mascara**2K/yr+59.6%10.7% conv. - **tinted mascara**3K/yr-10.4%0.3% conv. - **perricone md no makeup mascara**2K/yr-12.3%8.1% conv. - **1999 mascara**2K/yr-15.1%12.5% conv. - **mascara that dyes your eyelashes**3K/yr+5.7%0.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lash-tint-mascara/search-terms)
## **Top lash tint mascara products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$5K30%$8K40%$11K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Perricone MD No Makeup Mascara - 2-in-1 Lash Treatment & Makeup Mascara - Cruelty-Free Vegan Soft Black - Double-Sided Brush for Volume & Length - Gel Serum with Vitamin E & Avocado Oil - 1 Count**Perricone MD**$27.01**4.4★1,683 rev](https://www.amazon.com/dp/B07WMJYQV5) [2**19/99 Lash Tint Mascara | Cruelty-Free Vegan Responsible Beauty (Brown)**NINETEEN NINETY NINE**$18.92**4.1★206 rev](https://www.amazon.com/dp/B0CTNX1DDP) [3**19/99 Lash Tint Mascara | Cruelty-Free Vegan Responsible Beauty (Black)**NINETEEN NINETY NINE**$18.88**4.1★206 rev](https://www.amazon.com/dp/B0CTPGH71C) [4**Almay Thickening & Tint Mascara Nourishing Mascara Hypoallergenic 401 Blackest Black**Almay**$8.72**4.1★860 rev](https://www.amazon.com/dp/B0DHYC41GD) [5**19/99 - Lash Tint Mascara | Cruelty-Free Vegan Responsible Beauty (Taupe)**NINETEEN NINETY NINE**$18.97**4.1★206 rev](https://www.amazon.com/dp/B0CTNMJLG4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Perricone MD No Makeup Mascara - 2-in-1 Lash Treatment & Makeup Mascara - Cruelty-Free Vegan Blackest Black - Double-Sided Brush for Volume & Length - Gel Serum with Vitamin E & Avocado Oil -1 Count**Perricone MD**$27.71**1,683 rev8mo ago](https://www.amazon.com/dp/B0FXC5KYWG) [**Almay Thickening & Tint Mascara Nourishing Mascara Hypoallergenic 401 Blackest Black**Almay**$8.72**860 rev1y ago](https://www.amazon.com/dp/B0DHYC41GD) [**Almay Thickening & Tint Mascara Nourishing Mascara Hypoallergenic 402 Black**Almay**$8.48**860 rev1y ago](https://www.amazon.com/dp/B0DHYBWLX6) [**Epais Eyelash Black Tinted Serum 2-in-1 Lash Growth Enhancer and Tinting Treatment 7 Peptides and Biotin Formula for Longer Thicker Lashes Charcoal-Based Black Food Complex Korean Lash Care**EPAIS**$18.57**892 rev2y ago](https://www.amazon.com/dp/B0CXXPCM4C) [**19/99 Lash Tint Mascara | Cruelty-Free Vegan Responsible Beauty (Brown)**NINETEEN NINETY NINE**$18.92**206 rev2y ago](https://www.amazon.com/dp/B0CTNX1DDP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Epais Eyelash Black Tinted Serum 2-in-1 Lash Growth Enhancer and Tinting Treatment 7 Peptides and Biotin Formula for Longer Thicker Lashes Charcoal-Based Black Food Complex Korean Lash Care**EPAIS**$18.57**4.2★**▲ 150%**](https://www.amazon.com/dp/B0CXXPCM4C) [**IT Cosmetics Tightline 3-In-1 Lash Primer Eyeliner & Black Mascara - Lengthens & Conditions Lashes - Ultra-Skinny Wand - Infused With Collagen Biotin Peptides & Antioxidants - 0.12 fl oz**IT Cosmetics**$22.51**4.4★**▲ 102%**](https://www.amazon.com/dp/B00BXL10Y0) [**Lancme Dfinicils Defining & Lengthening Mascara Lengthen & Define Lashes Vitamin B5 Enriched Smudge and Clump-Free Non-Flaking Formula Gentle for Sensitive Eyes Black Mascara**Lancôme**$26.07**4.5★**▲ 89%**](https://www.amazon.com/dp/B000UB23YK) [**Almay Thickening & Tint Mascara Nourishing Mascara Hypoallergenic 402 Black**Almay**$8.48**4.1★**▲ 38%**](https://www.amazon.com/dp/B0DHYBWLX6) [**Maybelline Lash Sensational Sky High Serum Infused Lash Primer for Mascara Lengthening Thickening Tinted and Washable Formula Soft Black 1 Count**MAYBELLINE**$10.19**4.5★**▲ 17%**](https://www.amazon.com/dp/B0BCQZ29B8)
**~~View all trending →~~**
## **What buyers say about lash tint mascara**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**41%
*“Prime is good mascara”*
**Quality-Overall**12%
*“It is always consistent in quality”*
**Smudge Resistance**5%
*“NO FLAKING or smudging”*
**Ease Of Use**5%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“Does what it says”*
**Value For Money**4%
*“Reasonable price”*
**Color**4%
*“Variety of colors”*
**Ease Of Application**3%
*“Easy to apply”*
**Efficiency**2%
*“It works well”*
**Ease Of Cleaning**1%
*“It has a clean look with no clumping”*
### **What buyers complain about **
**Eyelash Quality**16%
*“Issues with Prime Mascara”*
**Value For Money**13%
*“Costs too much”*
**Moist/Dry**9%
*“Dried out”*
**Advertised Vs Actual Product**8%
*“False advertising”*
**Ease Of Use**6%
*“Difficult to remove”*
**Smudge Resistance**4%
*“isnt completely smudge proof”*
**Quality-Overall**4%
*“NOT ONE REDEEMING QUALITY WITH THIS PRODUCT”*
**Functionality-Overall**4%
*“Wasn't very effective”*
**Allergies**4%
*“I had itchy eyes from it”*
**Thickness**3%
*“Goes on much too thick”*
### **Top return reasons **
**Moist/Dry**24%
**Advertised Vs Actual Product**16%
**Functionality-Overall**10%
**Color**10%
**Product Condition**6%
**Eyeliner Quality**4%
**Value For Money**3%
**Eyelash Quality**3%
**Defective Material/Parts**2%
**Size-Overall**2%
## **Common questions**
- **Is lash tint mascara profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the lash tint mascara niche?**
- 13 brands and 43 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in lash tint mascara?**
- Top complaints mined from reviews: Eyelash Quality, Value For Money, Moist/Dry. The return rate is 0.6%.
- **What does it cost to enter the lash tint mascara niche?**
- Listings span $8.48–$27.71; the average listing price is $18.17 (sweet spot $15–$100). The average incumbent carries 13,646 reviews — the moat a new listing must climb.
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