---
title: "Lash Shampoo Concentrate — $116K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lash-shampoo-concentrate"
last_updated: "2026-08-11T17:38:05.178Z"
locale: en
meta:
description: "Niche score 50/100 · $116K/yr market · 73K searches/yr · $24.15 avg price. Soft demand (-1.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $116K/yr market · 73K searches/yr · $24.15 avg price. Soft demand (-1.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lash Shampoo Concentrate — $116K/yr Amazon US Niche (2026) - Flapen"
---
# **lash shampoo concentrate**
**Worth a look**
Shows low returns (0.5%), but soft demand (-1.0% this quarter) keeps it on the watch list.
Market size 27Growth 24Conversion 72Competition 41Returns 97Price range 71Avg price 95Brand share 53Review moat 56Quality gap 25
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.15**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.96–$125.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,273.86**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$116K**
$116K/yr · 73K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lash shampoo concentrate is a $116K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lash shampoo concentrate market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$121K–$145K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#289**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **222 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 98%
**Open market**
**22%**
- Embagol21% - ACTROL18% - TWILASH BY DLY17% - ARISON LASHES13% - Shmian5% - Seruvia Lash5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.
2K2KBlack Friday '24Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lash-shampoo-concentrate/trend)
## **Top lash shampoo concentrate search terms**
- **lash shampoo concentrate**47K/yr-3.6%5.7% conv. - **lash concentrate**8K/yr+6.7%5.2% conv. - **lash shampoo bulk**9K/yr-11.6%2.8% conv. - **lash cleanser concentrate**6K/yr+40.4%5.0% conv. - **lash concentrate shampoo**3K/yr-27.2%8.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lash-shampoo-concentrate/search-terms)
## **Top lash shampoo concentrate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$17K20%$23K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Embagol Lash Shampoo Concentrate Lash Cleaning for Eyelash Extensions Anti-allergic Hypoallergenic and Non-irritation Cleanser for Salon & Home Use(10 bags)**Embagol**$8.91**4.7★250 rev](https://www.amazon.com/dp/B0CR5Q6L53) [2**ACTROL Eyelash Cleanser Concentrate 100ml Unscented Professional Lash Shampoo Foaming Cleanser Wash for Extensions Lashes with Salon Home Care-Makes 20 Bottles**ACTROL**$21.15**4.6★317 rev](https://www.amazon.com/dp/B09T6CVTX9) [3**ARISON LASHES Lash Shampoo Concentrate Eyelash Cleanser Concentrate 100ml Foaming for Extensions with Salon Home Care Makes 20 Bottles of 60ml(Unscented)**ARISON LASHES**$20.97**4.6★396 rev](https://www.amazon.com/dp/B0B17FGH7Z) [4**600ml Lash Shampoo Bulk Eyelash Cleanser for Extensions Safe Makeup Remover Non-irritating or Burning Formula Eyelid Foaming Cleanser Best for Professional Salon and Home Use (Unscented)**TWILASH BY DLY**$26.99**4.7★162 rev](https://www.amazon.com/dp/B0CKP9T6QR) [5**Lash Shampoo Bulk Eyelash Cleanser for Extensions 2 Liters Dispenser Pump Safe Makeup Remover Non-irritating or Burning Eyelid Foaming Cleanser for Professional Salon and Home Use (Unscented-2L)**TWILASH BY DLY**$59.96**4.7★124 rev](https://www.amazon.com/dp/B0CKJ882MS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Seruvia Lash Oil-Free Lash Shampoo Bulk Refill Eyelash Cleanser 500ml**Seruvia Lash**$26.06**25 rev7mo ago](https://www.amazon.com/dp/B0G7C2R1CJ) [**Embagol Lash Shampoo Concentrate Lash Cleaning for Eyelash Extensions Anti-allergic Hypoallergenic and Non-irritation Cleanser for Salon & Home Use(14 bags)**Embagol**$10.01**250 rev10mo ago](https://www.amazon.com/dp/B0FS6YQ3S6) [**50 Pcs Lash Shampoo Bottle Brushes Set 10 Empty Foam Pump Dispensers 10 Label Stickers 10 Mascara Wands Tubes 10 Cleansing Brush 10 Bag for Eyelash Extensions Aftercare(Rose Red)**Tannova**$18.11**373 rev10mo ago](https://www.amazon.com/dp/B0FLK6FX6N) [**ALLGLAM 100ml Lash Shampoo Concentrate- Eyelash Extension Cleanser for Home & Salon Use Gentle Foaming Formula Makes 30x 60ml Bottles Safe for Lash Extensions Removes Oil**ALLGLAM**$8.57**3 rev10mo ago](https://www.amazon.com/dp/B0FRGB8L66) [**Shmian Lash Shampoo Concentrate- Gentle Oil-Free Foaming Cleanser for Eyelash Extensions & Natural Lashes | Deep Cleansing Safe & Effective Lash Care Solution 100ml**Shmian**$7.88**20 rev11mo ago](https://www.amazon.com/dp/B0FD3YJWKM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Seruvia Lash Oil-Free Lash Shampoo Bulk Refill Eyelash Cleanser 500ml**Seruvia Lash**$26.06**5.0★**▲ 213%**](https://www.amazon.com/dp/B0G7C2R1CJ) [**Embagol Lash Shampoo Concentrate Lash Cleaning for Eyelash Extensions Anti-allergic Hypoallergenic and Non-irritation Cleanser for Salon & Home Use(14 bags)**Embagol**$10.01**4.7★**▲ 142%**](https://www.amazon.com/dp/B0FS6YQ3S6) [**50 Pcs Lash Shampoo Bottle Brushes Set 10 Empty Foam Pump Dispensers 10 Label Stickers 10 Mascara Wands Tubes 10 Cleansing Brush 10 Bag for Eyelash Extensions Aftercare(Rose Red)**Tannova**$18.11**4.8★**▲ 100%**](https://www.amazon.com/dp/B0FLK6FX6N) [**SVECKE Lash Concentrate Shampoo 100ml for Lash Extension Lash Shampoo Kit for Eyelash Cleansing Oil-Free Eyelash Extension Cleanser Concentrate Lash Cleaning Kit with Brush Bottle**SVECKE**$7.69**4.4★**▲ 43%**](https://www.amazon.com/dp/B0CYLWLL74) [**ALLGLAM 100ml Lash Shampoo Concentrate- Eyelash Extension Cleanser for Home & Salon Use Gentle Foaming Formula Makes 30x 60ml Bottles Safe for Lash Extensions Removes Oil**ALLGLAM**$8.57**4.4★**▲ 39%**](https://www.amazon.com/dp/B0FRGB8L66)
**~~View all trending →~~**
## **What buyers say about lash shampoo concentrate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**22%
*“Works as well as the one my lash place sells”*
**Value For Money**11%
*“Worth the price”*
**Cleansing**8%
*“Cleans lashes very well”*
**Quality-Overall**8%
*“Great quality”*
**Ease Of Cleaning**7%
*“I found that it did a great job of cleaning without leaving behind residue”*
**Soft Feel**6%
*“very soft”*
**Smell**4%
*“has a mild fresh scent”*
**Ease Of Use**4%
*“easy to use”*
**Advertised Vs Actual Product**4%
*“As pictured”*
**Efficiency**3%
*“Works very well”*
### **What buyers complain about **
**Allergies**13%
*“also struggle with pretty bad allergies”*
**Instructions/User Manual/Troubleshooting**11%
*“Missing instruction”*
**Sensitivity-Overall**4%
*“I have combo skin that is semi-sensitive”*
**Size-Overall**3%
*“The large bottle”*
**Color**3%
*“youll notice the brush turned black from the mascara”*
**Thickness**1%
*“The bristles are dense”*
### **Top return reasons **
**Leak-Proof**20%
**Advertised Vs Actual Product**18%
**Size-Overall**13%
**Smell**9%
**Dilute/Watery**8%
**Value For Money**8%
**Product Condition**5%
**Ingredients-Overall**4%
**Contamination**3%
**Damage/Burn Hair**3%
## **Common questions**
- **Is lash shampoo concentrate profitable to sell on Amazon United States?**
- The niche generates $116K/yr across 22 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the lash shampoo concentrate niche?**
- 14 brands and 16 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in lash shampoo concentrate?**
- Top complaints mined from reviews: Allergies, Instructions/User Manual/Troubleshooting, Sensitivity-Overall. The return rate is 0.5%.
- **When does demand for lash shampoo concentrate peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the lash shampoo concentrate niche?**
- Listings span $5.96–$125.61; the average listing price is $24.15 (sweet spot $15–$100). The average incumbent carries 1,274 reviews — the moat a new listing must climb.
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