---
title: "Laneige — $7.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/laneige"
last_updated: "2026-08-11T14:07:50.770Z"
locale: en
meta:
description: "Niche score 49/100 · $7.8M/yr market · 10.7M searches/yr · $20.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $7.8M/yr market · 10.7M searches/yr · $20.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Laneige — $7.8M/yr Amazon US Niche (2026) - Flapen"
---
# **laneige**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 100Growth 18Conversion 45Competition 33Returns 94Price range 72Avg price 88Brand share 0Review moat 24Quality gap 32
**Market size**
**Incredible****$7.8M**
$7.8M/yr · 10.7M searches
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.27**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.68–$34.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,920.11**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, laneige is a $7.8M/yr Amazon United States market (10.7M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **laneige market data**
- **Units sold / yr**
- **500K–600K**
- avg 30,000–40,000/product
- **Revenue / yr**
- **$10.1M–$12.2M**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- LANEIGE92% - e.l.f.4% - Laka3% - Mario Badescu2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.0% search growth over the last 90 days.
500K300KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/laneige/trend)
## **Top laneige search terms**
- **laneige**3.4M/yr-2.1%2.8% conv. - **lip mask**2.1M/yr-27.9%1.9% conv. - **laneige lip mask**1.9M/yr-21.3%6.6% conv. - **laneige lip balm**661K/yr-5.3%4.6% conv. - **lip mask overnight**414K/yr-24.8%1.8% conv. - **laneige lip gloss**574K/yr-21.2%4.3% conv. - **laneige lip sleeping mask**200K/yr+10.5%4.9% conv. - **overnight lip mask**216K/yr-19.1%1.3% conv. - **laneige lip**216K/yr-23.0%3.7% conv. - **laniege**164K/yr+16.4%3.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/laneige/search-terms)
## **Top laneige products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$776K20%$1.6M30%$2.3M40%$3.1M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Berry**LANEIGE**$21.20**4.6★37,041 rev](https://www.amazon.com/dp/B07XXPHQZK) [2**LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Berry**LANEIGE**$15.79**4.7★19,663 rev](https://www.amazon.com/dp/B07DY2QRF6) [3**LANEIGE Berry Sweet Lip Trio Set | Lip Sleeping Mask Strawberry Shortcake & Mini Lip Glowy Balms in Berry & Vanilla**LANEIGE**$29.55**4.6★288 rev](https://www.amazon.com/dp/B0G15W2X5P) [4**LANEIGE Glaze Craze Tinted Lip Serum Strawberry Sprinkles: Hydrating Serum for Glossy Nourished Lips with Plumping Polypeptides 0.42 oz**LANEIGE**$18.00**4.7★833 rev](https://www.amazon.com/dp/B0DT2JNXP2) [5**LANEIGE Glaze Craze Tinted Lip Serum: Hydrating Lip Barrier-Boosting Softening Lip Serum Treatment for Glossy & Buildable Shine Nourished Lips| Korean Skin Care Cinnamon Sugar**LANEIGE**$18.10**4.7★1,076 rev](https://www.amazon.com/dp/B0DSLXS4G9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LANEIGE Lip Sleeping Mask Berry Duo | Overnight Lip Treatment Mask | Hydrating Korean Lip Care with Vitamin C Shea Butter & Coconut Oil | Includes Full Size + Mini Travel Size Lip Mask**LANEIGE**$23.86**156 rev3mo ago](https://www.amazon.com/dp/B0G4XXCP1D) [**LANEIGE JuicePop Box Korean Lip Tint: Long-Lasting Hydrating Lightweight Tint Buildable Juicy Color & Nourishing Shine K-Beauty Lip Essential for Long-Lasting Comfort Lo-Fi Mauve**LANEIGE**$21.11**801 rev5mo ago](https://www.amazon.com/dp/B0G7NRYFJS) [**LANEIGE Berry Sweet Lip Trio Set | Lip Sleeping Mask Strawberry Shortcake & Mini Lip Glowy Balms in Berry & Vanilla**LANEIGE**$29.55**288 rev6mo ago](https://www.amazon.com/dp/B0G15W2X5P) [**LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Taro Bubble Tea**LANEIGE**$14.19**128 rev7mo ago](https://www.amazon.com/dp/B0F7L8F6YL) [**Laka Soothing Prep Lip Mask | Gentle Peel-Off Lip Mask for Dead Skin & Flakes | Cooling Korean Lip Care for Makeup Prep | K-Beauty 0.33 fl.oz**Laka**$14.31**760 rev9mo ago](https://www.amazon.com/dp/B0FT2X553X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LANEIGE Lip Sleeping Mask Berry Duo | Overnight Lip Treatment Mask | Hydrating Korean Lip Care with Vitamin C Shea Butter & Coconut Oil | Includes Full Size + Mini Travel Size Lip Mask**LANEIGE**$23.86**4.7★**▲ 351%**](https://www.amazon.com/dp/B0G4XXCP1D) [**LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Taro Bubble Tea**LANEIGE**$14.19**4.6★**▲ 264%**](https://www.amazon.com/dp/B0F7L8F6YL) [**Laka Soothing Prep Lip Mask | Gentle Peel-Off Lip Mask for Dead Skin & Flakes | Cooling Korean Lip Care for Makeup Prep | K-Beauty 0.33 fl.oz**Laka**$14.31**3.8★**▲ 190%**](https://www.amazon.com/dp/B0FT2X553X) [**LANEIGE Berry Sweet Lip Trio Set | Lip Sleeping Mask Strawberry Shortcake & Mini Lip Glowy Balms in Berry & Vanilla**LANEIGE**$29.55**4.6★**▲ 139%**](https://www.amazon.com/dp/B0G15W2X5P) [**LANEIGE JuicePop Box Korean Lip Tint: Long-Lasting Hydrating Lightweight Tint Buildable Juicy Color & Nourishing Shine K-Beauty Lip Essential for Long-Lasting Comfort Lo-Fi Mauve**LANEIGE**$21.11**4.1★**▲ 85%**](https://www.amazon.com/dp/B0G7NRYFJS)
**~~View all trending →~~**
## **What buyers say about laneige**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**26%
*“Super hydrating”*
**Soft Feel**13%
*“Goes on smooth”*
**Quality-Overall**8%
*“Quality is consistent”*
**Smell**8%
*“Great smell”*
**Color**6%
*“Lovely shade”*
**Value For Money**4%
*“Great for the price”*
**Suitability Combination Skin**2%
*“It gives my skin a smoother”*
**Suitability Dry Skin**2%
*“it keeps my extremely dry skin very hydrated”*
**Durability**2%
*“It stays on and looks amazing”*
**Ease Of Application**2%
*“Love the applicator”*
### **What buyers complain about **
**Moist/Dry**11%
*“Not very hydrating”*
**Value For Money**11%
*“Expensive”*
**Functionality-Overall**7%
*“It doesnt work as described”*
**Adhesion/Stickiness**5%
*“Too sticky”*
**Smell**4%
*“Not a pleasant smell”*
**Color**4%
*“It didn't provide color”*
**Durability**4%
*“Broken bottle”*
**Allergies**3%
*“Irritate my skin”*
**Quality-Overall**2%
*“Bad quality”*
**Size-Overall**2%
*“they are very small”*
### **Top return reasons **
**Color**18%
**Functionality-Overall**12%
**Advertised Vs Actual Product**12%
**Moist/Dry**8%
**Product Condition**8%
**Value For Money**8%
**Smell**8%
**Size-Overall**3%
**Texture/Consistency-Overall**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is laneige profitable to sell on Amazon United States?**
- The niche generates $7.8M/yr across 18 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the laneige niche?**
- 4 brands and 14 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in laneige?**
- Top complaints mined from reviews: Moist/Dry, Value For Money, Functionality-Overall. The return rate is 1.1%.
- **When does demand for laneige peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the laneige niche?**
- Listings span $7.68–$34.18; the average listing price is $20.27 (sweet spot $15–$100). The average incumbent carries 4,920 reviews — the moat a new listing must climb.
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