---
title: "Laneige Water Sleeping Mask — $628K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/laneige-water-sleeping-mask"
last_updated: "2026-08-11T13:22:32.922Z"
locale: en
meta:
description: "Niche score 44/100 · $628K/yr market · 324K searches/yr · $23.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $628K/yr market · 324K searches/yr · $23.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Laneige Water Sleeping Mask — $628K/yr Amazon US Niche (2026) - Flapen"
---
# **laneige water sleeping mask**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 65Growth 18Conversion 80Competition 5Returns 95Price range 80Avg price 95Brand share 0Review moat 23Quality gap 30
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.38**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$10.81–$32.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$628K**
$628K/yr · 324K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,132.83**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, laneige water sleeping mask is a $628K/yr Amazon United States market (324K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **laneige water sleeping mask market data**
- **Units sold / yr**
- **25K–30K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$585K–$701K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#72**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- LANEIGE85% - Abib8% - e.l.f.7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.0% search growth over the last 90 days.
30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/laneige-water-sleeping-mask/trend)
## **Top laneige water sleeping mask search terms**
- **laneige water sleeping mask**114K/yr-14.1%12.0% conv. - **laneige sleeping mask**61K/yr-19.1%6.2% conv. - **laneige mask**13K/yr+0.0%5.7% conv. - **laneige sleep mask**16K/yr-6.6%6.8% conv. - **abib rice probiotics overnight mask**10K/yr+0.5%9.9% conv. - **laneige face mask**10K/yr+7.3%3.4% conv. - **elf sleeping mask**22K/yr+11.3%13.9% conv. - **korean sleeping mask**10K/yr+4.8%0.5% conv. - **hydrating sleep mask**8K/yr-17.7%1.1% conv. - **abib overnight mask**7K/yr-25.6%5.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/laneige-water-sleeping-mask/search-terms)
## **Top laneige water sleeping mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$126K40%$251K60%$377K80%$502K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LANEIGE Water Sleeping Mask: Hydrating Korean Overnight Face Mask with Hyaluronic Acid Blend & Niacinamide for Deep Hydration Glowing Skin & Barrier Support | Korean Skin Care**LANEIGE**$29.13**4.6★644 rev](https://www.amazon.com/dp/B0F7ZJQP4K) [2**LANEIGE Bouncy & Firm Sleeping Mask: Korean Overnight Face Mask to Plump Firm & Boost Elasticity with Peony & Collagen Complex for Visibly Plumper Hydrated Skin| Korean Skin Care**LANEIGE**$32.64**4.6★1,528 rev](https://www.amazon.com/dp/B0CZ7MXPG8) [3**Abib Rice Probiotics Overnight Face Mask Barrier Jelly 2.7 fl oz | Korean Sleeping Mask for Glass Skin | Moisturizing & Slugging Cream**Abib**$15.94**4.4★970 rev](https://www.amazon.com/dp/B09Z81FRRF) [4**e.l.f. SKIN Holy Hydration! Sleeping Mask Moisturizing & Plumping Dual-Use Sleep Or Rinse-Off Face Mask Soothes Skin With A Creamy Formula**e.l.f.**$10.81**4.6★2,424 rev](https://www.amazon.com/dp/B09857WSXC) [5**LANEIGE Cica Sleeping Mask: Korean Sensitive Skin Overnight Hydrating Balm Cream Face Mask with Centella Asiatica for Soothing Nourishment & Barrier Repair| Korean Skin Care**LANEIGE**$30.86**4.6★243 rev](https://www.amazon.com/dp/B0F7ZJNLZ1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LANEIGE Cica Sleeping Mask: Korean Sensitive Skin Overnight Hydrating Balm Cream Face Mask with Centella Asiatica for Soothing Nourishment & Barrier Repair| Korean Skin Care**LANEIGE**$30.86**243 rev9mo ago](https://www.amazon.com/dp/B0F7ZJNLZ1) [**LANEIGE Water Sleeping Mask: Hydrating Korean Overnight Face Mask with Hyaluronic Acid Blend & Niacinamide for Deep Hydration Glowing Skin & Barrier Support | Korean Skin Care**LANEIGE**$29.13**644 rev10mo ago](https://www.amazon.com/dp/B0F7ZJQP4K) [**LANEIGE Bouncy & Firm Sleeping Mask: Korean Overnight Face Mask to Plump Firm & Boost Elasticity with Peony & Collagen Complex for Visibly Plumper Hydrated Skin| Korean Skin Care**LANEIGE**$32.64**1,528 rev2y ago](https://www.amazon.com/dp/B0CZ7MXPG8) [**Abib Rice Probiotics Overnight Face Mask Barrier Jelly 2.7 fl oz | Korean Sleeping Mask for Glass Skin | Moisturizing & Slugging Cream**Abib**$15.94**970 rev3y ago](https://www.amazon.com/dp/B09Z81FRRF) [**e.l.f. SKIN Holy Hydration! Sleeping Mask Moisturizing & Plumping Dual-Use Sleep Or Rinse-Off Face Mask Soothes Skin With A Creamy Formula**e.l.f.**$10.81**2,424 rev5y ago](https://www.amazon.com/dp/B09857WSXC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LANEIGE Cica Sleeping Mask: Korean Sensitive Skin Overnight Hydrating Balm Cream Face Mask with Centella Asiatica for Soothing Nourishment & Barrier Repair| Korean Skin Care**LANEIGE**$30.86**4.6★**▲ 18%**](https://www.amazon.com/dp/B0F7ZJNLZ1) [**LANEIGE Water Sleeping Mask: Hydrating Korean Overnight Face Mask with Hyaluronic Acid Blend & Niacinamide for Deep Hydration Glowing Skin & Barrier Support | Korean Skin Care**LANEIGE**$29.13**4.6★**▲ 12%**](https://www.amazon.com/dp/B0F7ZJQP4K) [**Abib Rice Probiotics Overnight Face Mask Barrier Jelly 2.7 fl oz | Korean Sleeping Mask for Glass Skin | Moisturizing & Slugging Cream**Abib**$15.94**4.4★**— 8%**](https://www.amazon.com/dp/B09Z81FRRF) [**LANEIGE Bouncy & Firm Sleeping Mask: Korean Overnight Face Mask to Plump Firm & Boost Elasticity with Peony & Collagen Complex for Visibly Plumper Hydrated Skin| Korean Skin Care**LANEIGE**$32.64**4.6★**▼ 18%**](https://www.amazon.com/dp/B0CZ7MXPG8) [**e.l.f. SKIN Holy Hydration! Sleeping Mask Moisturizing & Plumping Dual-Use Sleep Or Rinse-Off Face Mask Soothes Skin With A Creamy Formula**e.l.f.**$10.81**4.6★**▼ 24%**](https://www.amazon.com/dp/B09857WSXC)
**~~View all trending →~~**
## **What buyers say about laneige water sleeping mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**34%
*“Great moisturizer”*
**Soft Feel**12%
*“Creamy smooth”*
**Quality-Overall**9%
*“Good quality mask”*
**Value For Money**6%
*“Excellent price”*
**Suitability Dry Skin**5%
*“Love it, helps my dry skin”*
**Smell**5%
*“it's perfectly scented”*
**Suitability Combination Skin**5%
*“Works well on my sensitive skin”*
**Durability**2%
*“It stays on well”*
**Absorbency**2%
*“It absorbs well”*
**Adhesion/Stickiness**2%
*“stays sticky BUT so worth it”*
### **What buyers complain about **
**Moist/Dry**20%
*“not moisturizing”*
**Value For Money**9%
*“This is the biggest waste of money”*
**Smell**6%
*“i really hate the scent”*
**Adhesion/Stickiness**6%
*“it doesnt stay sticky like a lot of other gel based face products”*
**Allergies**6%
*“It becomes itchy”*
**Thickness**4%
*“Goes on very thick”*
**Suitability Dry Skin**3%
*“but it was still not enough for the dryness my skin was experiencing”*
**Functionality-Overall**3%
*“Doesnt work”*
**Texture/Consistency-Overall**3%
*“I definitely dont recommend if your looking for more of a balm texture rather then a sticky waxy texture”*
**Suitability Winter Weather**2%
*“cracked lips up to winter weather”*
### **Top return reasons **
**Moist/Dry**13%
**Value For Money**12%
**Functionality-Overall**12%
**Smell**12%
**Advertised Vs Actual Product**11%
**Product Condition**9%
**Adhesion/Stickiness**5%
**Texture/Consistency-Overall**4%
**Suitability Humid Weather**4%
**Size-Overall**3%
## **Common questions**
- **Is laneige water sleeping mask profitable to sell on Amazon United States?**
- The niche generates $628K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the laneige water sleeping mask niche?**
- 3 brands and 17 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in laneige water sleeping mask?**
- Top complaints mined from reviews: Moist/Dry, Value For Money, Smell. The return rate is 1.0%.
- **When does demand for laneige water sleeping mask peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the laneige water sleeping mask niche?**
- Listings span $10.81–$32.64; the average listing price is $23.38 (sweet spot $15–$100). The average incumbent carries 7,133 reviews — the moat a new listing must climb.
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