---
title: "Laneige Set — $26K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/laneige-set"
last_updated: "2026-08-12T19:06:49.966Z"
locale: en
meta:
description: "Amazon product research for laneige set: $26K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for laneige set: $26K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Laneige Set — $26K/mo Amazon US Product Research (2026)"
---
# **Laneige Set**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 1Conversion 50Competition 40Returns 94Price range 88Avg price 95Brand share 0Review moat 29Quality gap 27
**Avg price**
**Incredible****$26.02**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$12.09–$44.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$308K**
$308K/yr · 299K searches
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,609**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-48.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is laneige set profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, laneige set is a $308K/yr Amazon United States market (299K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **laneige set market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$325K–$390K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#263**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **126 days**
## **Competition: brands, sellers & click share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 98%
**Open market**
**0%**
- LANEIGE72% - Sol de Janeiro12% - Mario Badescu11% - Summer Fridays5% - e.l.f.1%
## **laneige set demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -48.2% search growth over the last 90 days.
40K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 14.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/laneige-set/trend)
## **Top laneige set search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **laneige gift set**146K/yr-61.8%4.4% conv. - **laneige mini set**52K/yr-67.4%1.8% conv. - **laneige travel kit**10K/yr+8.8%4.5% conv. - **laneige skincare set**13K/yr-35.3%1.4% conv. - **beauty bundle**9K/yr+22.9%0.1% conv. - **sol de janeiro 68 set**13K/yr-38.5%1.9% conv. - **mario badescu travel size**4K/yr+16.3%2.1% conv. - **mario badescu set**9K/yr-44.0%1.8% conv. - **mario badescu kit**5K/yr+4.2%1.4% conv. - **laniege set**7K/yr-26.1%4.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/laneige-set/search-terms)
## **Top laneige set products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$15K10%$31K15%$46K20%$62K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LANEIGE Icons To Go Set: Cream Skin Water Bank Cream Lip Sleeping Mask Water Sleeping Mask Travel Size Full Size Hydrate Barrier-Boosting**LANEIGE**$26.90**4.5★779 rev](https://www.amazon.com/dp/B0CTKSB91T) [2**LANEIGE Berry Sweet Lip Trio Set | Lip Sleeping Mask Strawberry Shortcake & Mini Lip Glowy Balms in Berry & Vanilla**LANEIGE**$29.50**4.6★267 rev](https://www.amazon.com/dp/B0G15W2X5P) [3**LANEIGE Daily Hydration Essential Set | Gentle Gel Cleanser Cream Skin Mist & Water Bank Blue Hyaluronic Cream Moisturizer**LANEIGE**$36.75**4.6★75 rev](https://www.amazon.com/dp/B0G161NPZF) [4**SOL DE JANEIRO Beija Flor Jet Set**Sol de Janeiro**$30.20**4.7★19,389 rev](https://www.amazon.com/dp/B0BZWWB6FB) [5**LANEIGE Mini Lip Glowy Balm Set: Travel-Sized Sheer Tinted Lip Balms with Shea & Murumur Butter for Hydrated & Glossy Lips**LANEIGE**$24.91**4.8★1,035 rev](https://www.amazon.com/dp/B0DN6WZR5H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LANEIGE Lip Sleeping Mask Berry Duo | Overnight Lip Treatment Mask | Hydrating Korean Lip Care with Vitamin C Shea Butter & Coconut Oil | Includes Full Size + Mini Travel Size Lip Mask**LANEIGE**$23.86**140 rev3mo ago](https://www.amazon.com/dp/B0G4XXCP1D) [**Mario Badescu Rose Essentials 3-Piece Set Rose Body Wash Rosewater Facial Spray & Lip Balm for Hydrating Head-to-Toe Skincare**Mario Badescu**$15.11**31 rev4mo ago](https://www.amazon.com/dp/B0D2GD5JDW) [**LANEIGE Bouncy Skin On The Go Set | Bouncy & Firm Serum Sleeping Mask & Eye Sleeping Mask + Pouch | K-Beauty Trio for Visibly Plump Firm Hydrated Skin**LANEIGE**$44.31**30 rev4mo ago](https://www.amazon.com/dp/B0G4XSW2ND) [**LANEIGE Berry Sweet Lip Trio Set | Lip Sleeping Mask Strawberry Shortcake & Mini Lip Glowy Balms in Berry & Vanilla**LANEIGE**$29.50**267 rev6mo ago](https://www.amazon.com/dp/B0G15W2X5P) [**LANEIGE Blurred Skin & Glowy Lips Set | Laneige Neo Blurring Powder & Glaze Craze Tinted Lip Serum | K-Beauty Duo for Shine-Free Skin & Glassy Lips**LANEIGE**$33.32**46 rev6mo ago](https://www.amazon.com/dp/B0G15NSNRM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mario Badescu Good Skin Is Forever & Ageless 5-Piece Set Cleansing Oil Peptide Serum Seaweed Night Cream Collagen Mask & Eye Cream for Hydrated Smoother-Looking Skin**Mario Badescu**$32.42**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0D31R3LLQ) [**LANEIGE Lip Sleeping Mask Berry Duo | Overnight Lip Treatment Mask | Hydrating Korean Lip Care with Vitamin C Shea Butter & Coconut Oil | Includes Full Size + Mini Travel Size Lip Mask**LANEIGE**$23.86**4.7★**▲ 869%**](https://www.amazon.com/dp/B0G4XXCP1D) [**Mario Badescu Rose Essentials 3-Piece Set Rose Body Wash Rosewater Facial Spray & Lip Balm for Hydrating Head-to-Toe Skincare**Mario Badescu**$15.11**4.6★**▲ 845%**](https://www.amazon.com/dp/B0D2GD5JDW) [**Mario Badescu Coconut Body Travel Trio Coconut Body Wash Body Butter & Body Oil Spray with Shea Butter Argan Oil & Aloe for Soft Smooth Nourished Radiant Skin**Mario Badescu**$12.09**4.6★**▲ 840%**](https://www.amazon.com/dp/B0GC6TL47N) [**LANEIGE Bouncy Skin On The Go Set | Bouncy & Firm Serum Sleeping Mask & Eye Sleeping Mask + Pouch | K-Beauty Trio for Visibly Plump Firm Hydrated Skin**LANEIGE**$44.31**4.3★**▲ 730%**](https://www.amazon.com/dp/B0G4XSW2ND)
**~~View all trending →~~**
## **What reviews say buyers love and hate about laneige set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**26%
*“Best smell”*
**Moist/Dry**13%
*“Very hydrating”*
**Quality-Overall**10%
*“They make quality products at an affordable price”*
**Value For Money**8%
*“is affordable”*
**Soft Feel**7%
*“Very soft”*
**Size-Overall**5%
*“Everything is conveniently sized for travel, works beautifully together, and leaves my skin feeling hydrated and refreshed”*
**Suitability Combination Skin**4%
*“Great product for combination skin”*
**Suitability Dry Skin**2%
*“they're perfect for when your skin is dry”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Color**2%
*“The color is very cute”*
### **What buyers complain about **
**Size-Overall**22%
*“Smaller than expected”*
**Smell**15%
*“Heavily Scented”*
**Value For Money**13%
*“Not worth the price”*
**Moist/Dry**3%
*“Not moisturising”*
**Product Condition**2%
*“used. This was USED. Box was mangled but I didnt care, products had fingerprints in them upon opening.”*
**Skin Health**2%
*“Made my skin break out”*
**Quality-Overall**2%
*“Feels cheap, not worth the price”*
**Thickness**2%
*“I am not a fan of thick body butters”*
**Allergies**2%
*“I think my skin is too sensitive for it”*
**Color**2%
*“turns my lips brown”*
### **Top return reasons **
**Size-Overall**46%
**Advertised Vs Actual Product**9%
**Value For Money**8%
**Smell**6%
**Product Condition**5%
**Moist/Dry**4%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Adhesion/Stickiness**2%
**Color**2%
## **Common laneige set questions**
- **Is laneige set profitable to sell on Amazon United States?**
- The niche generates $308K/yr across 22 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is -48.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the laneige set niche?**
- 5 brands and 14 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in laneige set?**
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 1.0%.
- **When does demand for laneige set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 14.7× the quietest.
- **What does it cost to enter the laneige set niche?**
- Listings span $12.09–$44.31; the average listing price is $26.02 (sweet spot $15–$100). The average incumbent carries 3,609 reviews — the moat a new listing must climb.
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