---
title: "Trend — laneige lip sleeping mask - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/laneige-lip-sleeping-mask/trend"
last_updated: "2026-08-11T00:25:39.488Z"
locale: en
meta:
  description: "Niche score 47/100 · $3.9M/yr market · 6.5M searches/yr · $22.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $3.9M/yr market · 6.5M searches/yr · $22.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — laneige lip sleeping mask - Flapen"
---

# **laneige lip sleeping mask**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 97Growth 20Conversion 33Competition 25Returns 93Price range 92Avg price 94Brand share 0Review moat 24Quality gap 25

**Market size**

**Incredible****$3.9M**

$3.9M/yr · 6.5M searches

**Avg price**

**Great****$22.60**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$14.19–$34.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,281.5**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend