---
title: "Laneige Lip Sleeping Mask — $3.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/laneige-lip-sleeping-mask"
last_updated: "2026-08-06T09:41:49.719Z"
locale: en
meta:
description: "Niche score 47/100 · $3.9M/yr market · 6.5M searches/yr · $22.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $3.9M/yr market · 6.5M searches/yr · $22.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Laneige Lip Sleeping Mask — $3.9M/yr Amazon US Niche (2026) - Flapen"
---
# **laneige lip sleeping mask**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 97Growth 20Conversion 33Competition 25Returns 93Price range 92Avg price 94Brand share 0Review moat 24Quality gap 25
**Market size**
**Incredible****$3.9M**
$3.9M/yr · 6.5M searches
**Avg price**
**Great****$22.60**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$14.19–$34.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,281.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, laneige lip sleeping mask is a $3.9M/yr Amazon United States market (6.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **laneige lip sleeping mask market data**
- **Units sold / yr**
- **300K–400K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$6.8M–$9.0M**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- LANEIGE100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.
500K300KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/laneige-lip-sleeping-mask/trend)
## **Top laneige lip sleeping mask search terms**
- **laneige**3.4M/yr-2.1%2.7% conv. - **laneige lip mask**1.9M/yr-21.3%6.5% conv. - **laneige lip sleeping mask**200K/yr+10.5%4.9% conv. - **laniege**164K/yr+16.4%3.6% conv. - **lanage**89K/yr+12.7%2.8% conv. - **lineage**69K/yr+14.9%0.3% conv. - **laneige set**175K/yr-40.5%0.8% conv. - **lip mask laneige**76K/yr-32.7%6.2% conv. - **lainge**31K/yr+8.9%3.3% conv. - **la neige**38K/yr-5.9%6.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/laneige-lip-sleeping-mask/search-terms)
## **Top laneige lip sleeping mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$584K30%$1.2M45%$1.8M60%$2.3M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Berry**LANEIGE**$21.20**4.6★37,041 rev](https://www.amazon.com/dp/B07XXPHQZK) [2**LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Berry**LANEIGE**$15.79**4.7★19,663 rev](https://www.amazon.com/dp/B07DY2QRF6) [3**LANEIGE Berry Sweet Lip Trio Set | Lip Sleeping Mask Strawberry Shortcake & Mini Lip Glowy Balms in Berry & Vanilla**LANEIGE**$29.55**4.6★288 rev](https://www.amazon.com/dp/B0G15W2X5P) [4**LANEIGE Water Sleeping Mask: Hydrating Korean Overnight Face Mask with Hyaluronic Acid Blend & Niacinamide for Deep Hydration Glowing Skin & Barrier Support | Korean Skin Care**LANEIGE**$29.19**4.6★664 rev](https://www.amazon.com/dp/B0F7ZJQP4K) [5**LANEIGE Glaze Craze Tinted Lip Serum Strawberry Sprinkles: Hydrating Serum for Glossy Nourished Lips with Plumping Polypeptides 0.42 oz**LANEIGE**$18.00**4.7★833 rev](https://www.amazon.com/dp/B0DT2JNXP2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LANEIGE Lip Sleeping Mask Berry Duo | Overnight Lip Treatment Mask | Hydrating Korean Lip Care with Vitamin C Shea Butter & Coconut Oil | Includes Full Size + Mini Travel Size Lip Mask**LANEIGE**$23.86**156 rev3mo ago](https://www.amazon.com/dp/B0G4XXCP1D) [**LANEIGE JuicePop Box Korean Lip Tint: Long-Lasting Hydrating Lightweight Tint Buildable Juicy Color & Nourishing Shine K-Beauty Lip Essential for Long-Lasting Comfort Lo-Fi Mauve**LANEIGE**$21.11**801 rev5mo ago](https://www.amazon.com/dp/B0G7NRYFJS) [**LANEIGE Berry Sweet Lip Trio Set | Lip Sleeping Mask Strawberry Shortcake & Mini Lip Glowy Balms in Berry & Vanilla**LANEIGE**$29.55**288 rev6mo ago](https://www.amazon.com/dp/B0G15W2X5P) [**LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Taro Bubble Tea**LANEIGE**$14.19**128 rev7mo ago](https://www.amazon.com/dp/B0F7L8F6YL) [**LANEIGE Water Sleeping Mask: Hydrating Korean Overnight Face Mask with Hyaluronic Acid Blend & Niacinamide for Deep Hydration Glowing Skin & Barrier Support | Korean Skin Care**LANEIGE**$29.19**664 rev10mo ago](https://www.amazon.com/dp/B0F7ZJQP4K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LANEIGE Lip Sleeping Mask Berry Duo | Overnight Lip Treatment Mask | Hydrating Korean Lip Care with Vitamin C Shea Butter & Coconut Oil | Includes Full Size + Mini Travel Size Lip Mask**LANEIGE**$23.86**4.7★**▲ 347%**](https://www.amazon.com/dp/B0G4XXCP1D) [**LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Taro Bubble Tea**LANEIGE**$14.19**4.6★**▲ 248%**](https://www.amazon.com/dp/B0F7L8F6YL) [**LANEIGE Berry Sweet Lip Trio Set | Lip Sleeping Mask Strawberry Shortcake & Mini Lip Glowy Balms in Berry & Vanilla**LANEIGE**$29.55**4.6★**▲ 130%**](https://www.amazon.com/dp/B0G15W2X5P) [**LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Blueberry**LANEIGE**$14.87**4.8★**▲ 73%**](https://www.amazon.com/dp/B0CZYL4GP2) [**LANEIGE JuicePop Box Korean Lip Tint: Long-Lasting Hydrating Lightweight Tint Buildable Juicy Color & Nourishing Shine K-Beauty Lip Essential for Long-Lasting Comfort Lo-Fi Mauve**LANEIGE**$21.11**4.1★**▲ 65%**](https://www.amazon.com/dp/B0G7NRYFJS)
**~~View all trending →~~**
## **What buyers say about laneige lip sleeping mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**24%
*“Super hydrating”*
**Soft Feel**12%
*“Love the silky smooth feel”*
**Quality-Overall**9%
*“Quality is consistent”*
**Color**7%
*“The color is pretty”*
**Smell**7%
*“The scent is light”*
**Value For Money**5%
*“Great for the price”*
**Suitability Combination Skin**4%
*“It gives my skin a smoother”*
**Durability**2%
*“It has good lasting power”*
**Suitability Dry Skin**2%
*“Fav moisturizer for dry skin”*
**Brightness/Shine/Glow**2%
*“I love the shine”*
### **What buyers complain about **
**Value For Money**13%
*“Expensive”*
**Moist/Dry**12%
*“Does not moisturise at all”*
**Color**5%
*“virtually NO color”*
**Allergies**4%
*“makes me itch”*
**Smell**4%
*“bad smell”*
**Durability**4%
*“Broken bottle”*
**Functionality-Overall**4%
*“Did not work well at all”*
**Size-Overall**3%
*“they are very small”*
**Product Condition**3%
*“It was heavily used by someone else”*
**Adhesion/Stickiness**2%
*“it doesnt stay sticky like a lot of other gel based face products”*
### **Top return reasons **
**Color**21%
**Advertised Vs Actual Product**12%
**Functionality-Overall**9%
**Value For Money**9%
**Smell**8%
**Product Condition**8%
**Moist/Dry**7%
**Size-Overall**4%
**Texture/Consistency-Overall**4%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is laneige lip sleeping mask profitable to sell on Amazon United States?**
- The niche generates $3.9M/yr across 14 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the laneige lip sleeping mask niche?**
- 1 brands and 5 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in laneige lip sleeping mask?**
- Top complaints mined from reviews: Value For Money, Moist/Dry, Color. The return rate is 1.1%.
- **When does demand for laneige lip sleeping mask peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.5× the quietest.
- **What does it cost to enter the laneige lip sleeping mask niche?**
- Listings span $14.19–$34.18; the average listing price is $22.60 (sweet spot $15–$100). The average incumbent carries 5,282 reviews — the moat a new listing must climb.
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