---
title: "Laneige Lip Sleeping Mask Vanilla — $30K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/laneige-lip-sleeping-mask-vanilla"
last_updated: "2026-08-10T00:08:27.104Z"
locale: en
meta:
description: "Niche score 34/100 · $30K/yr market · 49K searches/yr · $12.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $30K/yr market · 49K searches/yr · $12.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Laneige Lip Sleeping Mask Vanilla — $30K/yr Amazon US Niche (2026) - Flapen"
---
# **laneige lip sleeping mask vanilla**
**Skip it**
A small market ($30K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 17Conversion 57Competition 22Returns 98Price range 58Avg price 53Brand share 25Review moat 24Quality gap 25
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.63–$29.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.36**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,162.71**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-16.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$30K**
$30K/yr · 49K searches
According to Flapen's Amazon United States niche tracking, laneige lip sleeping mask vanilla is a $30K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **laneige lip sleeping mask vanilla market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$37K–$49K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#119**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**6%**
- LANEIGE54% - e.l.f.13% - eos12% - Summer Fridays7% - Tree Hut4% - Sokgo4% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -16.7% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/laneige-lip-sleeping-mask-vanilla/trend)
## **Top laneige lip sleeping mask vanilla search terms**
- **vanilla lip gloss**26K/yr-16.5%2.7% conv. - **laneige vanilla**8K/yr-7.8%12.2% conv. - **laneige lip mask vanilla**5K/yr+1.2%9.9% conv. - **vanilla lip oil**4K/yr-29.8%1.7% conv. - **vanilla laneige**4K/yr-34.7%11.6% conv. - **laneige lip sleeping mask vanilla**2K/yr+35.5%16.0% conv. - **laneige vanilla lip mask**2K/yr-44.8%18.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/laneige-lip-sleeping-mask-vanilla/search-terms)
## **Top laneige lip sleeping mask vanilla products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$9K40%$12K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Vanilla**LANEIGE**$15.87**4.6★948 rev](https://www.amazon.com/dp/B0D1VTZZV6) [2**LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Vanilla**LANEIGE**$22.28**4.7★7,299 rev](https://www.amazon.com/dp/B072BHZ41J) [3**e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Vanilla Soft Serve**e.l.f.**$8.87**4.6★6,629 rev](https://www.amazon.com/dp/B0FNNCK9YN) [4**eos Lip Butter Vanilla Cashmere Peptide Lip Treatment 0.35 oz**eos**$6.82**4.6★4,471 rev](https://www.amazon.com/dp/B0CRRZNL11) [5**Summer Fridays Lip Butter Balm - Conditioning Lip Mask and Lip Balm for Instant Moisture Shine and Hydration - Sheer-Tinted Soothing Lip Care - Vanilla (.5 Oz)**Summer Fridays**$23.99**4.7★10,168 rev](https://www.amazon.com/dp/B09FYHDW6P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LANEIGE Berry Sweet Lip Trio Set | Lip Sleeping Mask Strawberry Shortcake & Mini Lip Glowy Balms in Berry & Vanilla**LANEIGE**$29.55**288 rev6mo ago](https://www.amazon.com/dp/B0G15W2X5P) [**Tree Hut Vanilla Hydrating Lip Oil Non-Sticky High-Shine Lip Gloss Oil Moisturizing Formula with Vitamin E & Squalane for Soft Smooth Lips 0.11 fl oz**Tree Hut**$9.68**180 rev7mo ago](https://www.amazon.com/dp/B0FZWXTTVR) [**e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Vanilla Soft Serve**e.l.f.**$8.87**6,629 rev10mo ago](https://www.amazon.com/dp/B0FNNCK9YN) [**Vitamasques Lip Butter Balm Vanilla Creme Korean Lip Balm - Peptide Lip Treatment - Lip Balm Hydrating - Light Tinted Lip balm - Made in Korea - 0.33 fl.oz**Vitamasques**$6.80**898 rev1y ago](https://www.amazon.com/dp/B0FF2G7YDQ) [**Rimmel London Oh My Gloss Butter Me Up Lip Butter Balm 001 Vanilla Frost Hydrating Lip Balm Tinted Lip Balm Lip Care Hydration Nourishing Squalene**Rimmel**$6.73**950 rev1y ago](https://www.amazon.com/dp/B0DYHPHFY7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LANEIGE Berry Sweet Lip Trio Set | Lip Sleeping Mask Strawberry Shortcake & Mini Lip Glowy Balms in Berry & Vanilla**LANEIGE**$29.55**4.6★**▲ 268%**](https://www.amazon.com/dp/B0G15W2X5P) [**Tree Hut Vanilla Hydrating Lip Oil Non-Sticky High-Shine Lip Gloss Oil Moisturizing Formula with Vitamin E & Squalane for Soft Smooth Lips 0.11 fl oz**Tree Hut**$9.68**4.4★**▲ 195%**](https://www.amazon.com/dp/B0FZWXTTVR) [**Vitamasques Lip Butter Balm Vanilla Creme Korean Lip Balm - Peptide Lip Treatment - Lip Balm Hydrating - Light Tinted Lip balm - Made in Korea - 0.33 fl.oz**Vitamasques**$6.80**4.7★**▲ 141%**](https://www.amazon.com/dp/B0FF2G7YDQ) [**e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Vanilla Soft Serve**e.l.f.**$8.87**4.6★**▲ 67%**](https://www.amazon.com/dp/B0FNNCK9YN) [**Summer Lip Glossy Butter Lip Balm Lip Gloss Set Soothing Lip Skincare Instant Moisture Lightweight Nourish Hydrate Moisturizing Tint Non-Sticky Long-lasting (Vanilla Large)**Sokgo**$5.32**4.3★**▲ 56%**](https://www.amazon.com/dp/B0FBGBC5RK)
**~~View all trending →~~**
## **What buyers say about laneige lip sleeping mask vanilla**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**24%
*“Scent is delightful”*
**Moist/Dry**20%
*“Very hydrating”*
**Soft Feel**13%
*“Buttery soft lips”*
**Quality-Overall**7%
*“Quality is consistent”*
**Value For Money**5%
*“affordable price”*
**Texture/Consistency-Overall**3%
*“Nice texture”*
**Brightness/Shine/Glow**2%
*“Perfect everyday gloss”*
**Ease Of Application**2%
*“Great application”*
**Adhesion/Stickiness**2%
*“not too sticky”*
**Durability**2%
*“Lasts all day”*
### **What buyers complain about **
**Smell**16%
*“Smells old”*
**Moist/Dry**13%
*“I have very dry”*
**Value For Money**10%
*“Expensive”*
**Adhesion/Stickiness**7%
*“Just the slightest stickiness”*
**Thickness**5%
*“just way too thick”*
**Size-Overall**4%
*“The tube is smaller than youll think”*
**Product Condition**2%
*“arrived open and used”*
**Texture/Consistency-Overall**2%
*“I dont like the texture”*
**Allergies**2%
*“Severe reaction”*
**Durability**1%
*“But it just doesn't last”*
### **Top return reasons **
**Smell**18%
**Size-Overall**10%
**Product Condition**10%
**Advertised Vs Actual Product**7%
**Value For Money**7%
**Moist/Dry**7%
**Color**7%
**Texture/Consistency-Overall**7%
**Adhesion/Stickiness**6%
**Functionality-Overall**4%
## **Common questions**
- **Is laneige lip sleeping mask vanilla profitable to sell on Amazon United States?**
- The niche generates $30K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.7%. Flapen's verdict: Skip it (34/100).
- **How competitive is the laneige lip sleeping mask vanilla niche?**
- 8 brands and 50 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in laneige lip sleeping mask vanilla?**
- Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 0.5%.
- **When does demand for laneige lip sleeping mask vanilla peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the laneige lip sleeping mask vanilla niche?**
- Listings span $4.63–$29.55; the average listing price is $12.36 (sweet spot $15–$100). The average incumbent carries 5,163 reviews — the moat a new listing must climb.
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