---
title: "Search terms — lancome idole mascara - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lancome-idole-mascara/search-terms"
last_updated: "2026-08-11T21:52:48.238Z"
locale: en
meta:
  description: "Niche score 41/100 · $61K/yr market · 34K searches/yr · $18.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · $61K/yr market · 34K searches/yr · $18.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — lancome idole mascara - Flapen"
---

# **lancome idole mascara**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 40Conversion 86Competition 0Returns 92Price range 79Avg price 84Brand share 0Review moat 25Quality gap 55

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$18.43**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.62–$24.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+12.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,697.2**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$61K**

$61K/yr · 34K searches

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms