---
title: "Lancome Gift Set — $155K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lancome-gift-set"
last_updated: "2026-08-11T17:39:39.262Z"
locale: en
meta:
description: "Niche score 46/100 · $155K/yr market · 98K searches/yr · $53.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $155K/yr market · 98K searches/yr · $53.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lancome Gift Set — $155K/yr Amazon US Niche (2026) - Flapen"
---
# **lancome gift set**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 36Conversion 37Competition 68Returns 95Price range 56Avg price 92Brand share 3Review moat 35Quality gap 25
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$53.65**
avg listing price — sweet spot $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$12.62–$163.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+8.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,988.23**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$155K**
$155K/yr · 98K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, lancome gift set is a $155K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lancome gift set market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$80K–$107K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#655**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **31.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 82%
**Open market**
**1%**
- Lancôme72% - Estée Lauder23% - Vogewood2% - CLARINS1% - Clinique1% - Summer Fridays1% - Open — no brand owns it (1 brand, 1%)
## **Demand**
Weekly Amazon search volume, last 30 weeks — +8.6% search growth over the last 90 days.
8K6KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lancome-gift-set/trend)
## **Top lancome gift set search terms**
- **lancome set**24K/yr+14.8%0.7% conv. - **lancome gift set**33K/yr+8.5%1.5% conv. - **lancome gift sets for women**21K/yr-7.4%1.6% conv. - **lancome travel size products**7K/yr+18.4%1.7% conv. - **lancome gift sets**7K/yr-6.1%1.2% conv. - **lancome gift with purchase**3K/yr+21.2%0.7% conv. - **lancome travel size**3K/yr+29.1%1.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lancome-gift-set/search-terms)
## **Top lancome gift set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$9K9%$14K12%$19K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lancome - Bestsellers Mini Trial Size Discovery Set - Amazon Exclusive**Lancôme**$38.84**4.5★260 rev](https://www.amazon.com/dp/B0DNRRDB4D) [2**Lancme Mothers Day Mini Perfume Gift Set Includes Idle and Peach N Roses Eau de Parfum Long Lasting Womens Fragrances Notes of Bergamot Citrus Rose Jasmine and Vanilla Floral & Sweet**Lancôme**$27.20**3.5★60 rev](https://www.amazon.com/dp/B0GQ52639Z) [3**Este Lauder Dream Skin In One Sleep 4-Piece Skincare Set | Repair + Moisturize + Strengthen | Includes Cleanser 1 Fl Oz Face Serum 0.5 Fl Oz Moisturizer 0.5 Ounce & Overnight Treatment 0.24 Fl Oz**Estée Lauder**$44.70**4.6★209 rev](https://www.amazon.com/dp/B0FNRT96B8) [4**Lancme Lip Idle Duo Gift Set Tinted Lip Balm & Long Lasting Waterproof Liner Buildable Color & Moisture Creamy Matte Pencil Shapes & Contours Formulated with Shea Butter Jojoba Oil & Ceramides**Lancôme**$20.08**3.3★9 rev](https://www.amazon.com/dp/B0GP9D166D) [5**Lancme Clarifique & Hydra Zen Skin Care Set Limited Edition Clarifique Gentle Pore Refining Cleansing Foam 4.2 fl. oz. & Hydra Zen Gel Cream 1.0 fl. oz. Hydrating All Skin Types**Lancôme**$48.09**4.8★5 rev](https://www.amazon.com/dp/B0GFGXQFSP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lancme Mothers Day Mini Perfume Gift Set Includes Idle and Peach N Roses Eau de Parfum Long Lasting Womens Fragrances Notes of Bergamot Citrus Rose Jasmine and Vanilla Floral & Sweet**Lancôme**$27.20**60 rev3mo ago](https://www.amazon.com/dp/B0GQ52639Z) [**Lancme Clarifique & Hydra Zen Skin Care Set Limited Edition Clarifique Gentle Pore Refining Cleansing Foam 4.2 fl. oz. & Hydra Zen Gel Cream 1.0 fl. oz. Hydrating All Skin Types**Lancôme**$48.09**5 rev4mo ago](https://www.amazon.com/dp/B0GFGXQFSP) [**Lancme Juicy Tubes Lip Gloss 0.33 fl oz & Lash Idle Flutter Extension Mascara 0.16 fl oz Duo Limited Edition Travel Set Lengthening Mascara True Black & Hydrating Lip Gloss Marshmallow Electro**Lancôme**$21.76**4 rev4mo ago](https://www.amazon.com/dp/B0GFG139H3) [**Lancme Clarifique Brightening Duo Gift Set Limited Edition Pro-Solution Serum 1.0 fl. oz. & Plumping Milky Cream 1.7 fl. oz. Targets Dark Spots & Post-Acne Marks Radiant Skin Set**Lancôme**$69.23**2 rev4mo ago](https://www.amazon.com/dp/B0GFGG8JP4) [**Lancme Dfinicils Lengthening & Defining Mascara 0.21 fl. oz. & Bi-Facil Gentle Waterproof Eye Makeup Remover 1.69 fl. oz. Limited Edition Iconic Duo Set**Lancôme**$31.10**1 rev4mo ago](https://www.amazon.com/dp/B0GFGSQZTL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lancme Womens Perfume & Makeup Gift Set - La Vie est Belle Rose Extraordinaire Eau de Parfum & Eyeshadow Palette Bundle Includes Feminine Floral Fragrance & Blendable Gold Eyeshadow Palette**Lancôme**$99.08**4.7★**▲ 388%**](https://www.amazon.com/dp/B0GQ14CTW7) [**Lancme Mothers Day 3-Piece Fragrance Gift Set $214 Value With Full-Size and Travel-Size La Vie Est Belle Eau de Parfum Perfume and Scented Body Lotion Long Lasting Hydrates and Softens Skin**Lancôme**$162.91**4.7★**▲ 385%**](https://www.amazon.com/dp/B01BPALKTS) [**Lancme Mothers Day Mini Perfume Gift Set Includes Idle and Peach N Roses Eau de Parfum Long Lasting Womens Fragrances Notes of Bergamot Citrus Rose Jasmine and Vanilla Floral & Sweet**Lancôme**$27.20**3.5★**▲ 385%**](https://www.amazon.com/dp/B0GQ52639Z) [**Este Favorites Gift Set | Amazon Exclusive 3-Piece Set with Full-Size Advanced Night Repair Serum Full-Size Sumptuous Extreme Mascara & Beautiful Magnolia Fragrance**Estée Lauder**$60.24**4.1★**▲ 376%**](https://www.amazon.com/dp/B0G4S8JJRS) [**Lancme Lip Idle Duo Gift Set Tinted Lip Balm & Long Lasting Waterproof Liner Buildable Color & Moisture Creamy Matte Pencil Shapes & Contours Formulated with Shea Butter Jojoba Oil & Ceramides**Lancôme**$20.08**3.3★**▲ 333%**](https://www.amazon.com/dp/B0GP9D166D)
**~~View all trending →~~**
## **What buyers say about lancome gift set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“This is a quality lotion”*
**Smell**16%
*“Amazing Scent”*
**Value For Money**11%
*“Great value”*
**Soft Feel**7%
*“Smooth and Soft”*
**Suitability Combination Skin**5%
*“it has improved the look of my skin”*
**Moist/Dry**5%
*“Moisturizer perfect”*
**Size-Overall**4%
*“Fits into your travel bag”*
**Smudge Resistance**3%
*“Doesnt smear”*
**Durability**2%
*“I have used it for years”*
**Ease Of Use**2%
*“Everything in this set is easy to use”*
### **What buyers complain about **
**Value For Money**16%
*“but expensive”*
**Size-Overall**11%
*“Too small”*
**Smell**10%
*“It doesnt smell good at all”*
**Moist/Dry**8%
*“Dried out”*
**Allergies**4%
*“Made my skin itch”*
**Functionality-Overall**3%
*“impedes function”*
**Quality-Overall**3%
*“Poor composition/performance”*
**Thickness**3%
*“It doesn't have the thickness as this one does”*
**Ease Of Use**3%
*“making it very difficult to use”*
**Advertised Vs Actual Product**2%
*“the picture is misleading”*
### **Top return reasons **
**Moist/Dry**20%
**Advertised Vs Actual Product**13%
**Functionality-Overall**12%
**Product Condition**11%
**Size-Overall**11%
**Value For Money**6%
**Color**4%
**Water Resistance**3%
**Defective Material/Parts**3%
**Smell**2%
## **Common questions**
- **Is lancome gift set profitable to sell on Amazon United States?**
- The niche generates $155K/yr across 43 tracked products. 12 of 17 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the lancome gift set niche?**
- 7 brands and 15 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in lancome gift set?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Smell. The return rate is 1.0%.
- **What does it cost to enter the lancome gift set niche?**
- Listings span $12.62–$163.49; the average listing price is $53.65 (sweet spot $15–$100). The average incumbent carries 2,988 reviews — the moat a new listing must climb.
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