---
title: "Search terms — lancome eyeliner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lancome-eyeliner/search-terms"
last_updated: "2026-08-11T19:51:59.137Z"
locale: en
meta:
  description: "Niche score 56/100 · $1.2M/yr market · 498K searches/yr · $43.05 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $1.2M/yr market · 498K searches/yr · $43.05 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — lancome eyeliner - Flapen"
---

# **lancome eyeliner**

**Launch it**

A $1.2M/yr market growing +5.0% this quarter with returns at 1.4% — clears our launch bar.

Market size 80Growth 31Conversion 62Competition 58Returns 87Price range 52Avg price 95Brand share 0Review moat 47Quality gap 58

**Avg price**

**Incredible****$43.05**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.2M**

$1.2M/yr · 498K searches

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$16.37–$176.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,774.55**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+5.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms