---
title: "Lancome Eyeliner — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lancome-eyeliner"
last_updated: "2026-08-11T21:47:52.864Z"
locale: en
meta:
description: "Niche score 56/100 · $1.2M/yr market · 498K searches/yr · $43.05 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $1.2M/yr market · 498K searches/yr · $43.05 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Lancome Eyeliner — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **lancome eyeliner**
**Launch it**
A $1.2M/yr market growing +5.0% this quarter with returns at 1.4% — clears our launch bar.
Market size 80Growth 31Conversion 62Competition 58Returns 87Price range 52Avg price 95Brand share 0Review moat 47Quality gap 58
**Avg price**
**Incredible****$43.05**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.2M**
$1.2M/yr · 498K searches
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$16.37–$176.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,774.55**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+5.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lancome eyeliner is a $1.2M/yr Amazon United States market (498K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Launch it — 56/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lancome eyeliner market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **$1.1M–$1.3M**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#345**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **61%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 87%
**Open market**
**0%**
- Lancôme69% - Estée Lauder14% - CHANEL14% - URBAN DECAY2% - Clinique1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lancome-eyeliner/trend)
## **Top lancome eyeliner search terms**
- **chanel makeup**142K/yr-7.6%0.1% conv. - **lancome eyeliner**134K/yr+16.7%10.0% conv. - **chanel foundation**60K/yr-0.8%0.0% conv. - **estee lauder eyeliner**24K/yr+9.3%6.4% conv. - **chanel eyeliner**19K/yr-2.2%1.3% conv. - **lancome eyeliner pencil**16K/yr+12.2%6.1% conv. - **chanel foundation makeup**11K/yr+26.3%0.0% conv. - **chanel make up**10K/yr+10.6%0.1% conv. - **chanel beauty**9K/yr+19.1%0.0% conv. - **channel makeup for women**10K/yr-0.0%0.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lancome-eyeliner/search-terms)
## **Top lancome eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$58K10%$116K15%$173K20%$231K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lancme Le Stylo Waterproof Eyeliner Pencil - Creamy & Highly Pigmented - Seamless Blending & Smudging - 02 Noir Intense**Lancôme**$23.69**4.5★3,279 rev](https://www.amazon.com/dp/B00OE5S964) [2**Lancme Le Stylo Waterproof Eyeliner Pencil - Creamy & Highly Pigmented - Seamless Blending & Smudging - 03 Chocolat**Lancôme**$23.75**4.5★3,279 rev](https://www.amazon.com/dp/B00OE5SAFE) [3**Lancme Le Crayon Khl Eyeliner Pencil - Creamy & Smooth - Black Coffee**Lancôme**$27.85**4.6★1,472 rev](https://www.amazon.com/dp/B003N705TI) [4**Lancme Lancome Artliner Precision Felt-tip Liquid Eyeliner Long-lasting & Smudge-Proof 0.047 Fl Oz**Lancôme**$35.61**4.5★1,613 rev](https://www.amazon.com/dp/B00IN21OXY) [5**Este Lauder Double Wear Long-Lasting Infinite Waterproof Eyeliner Pencil | Includes Built-In Sharpener 02 Espresso**Estée Lauder**$30.19**4.5★1,318 rev](https://www.amazon.com/dp/B018URIX8A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chanel Lumiere Graphique Eyeshadow Palette Limited Edition .15 oz.**CHANEL**$98.78**7 rev1y ago](https://www.amazon.com/dp/B0CLKKFDWC) [**Clinique High impact Gel Tech Eyeliner Pencil | Waterproof Smudge Resistant + Safe For Sensitive Eyes Sparkling Amethyst**Clinique**$26.72**844 rev1y ago](https://www.amazon.com/dp/B0DDZYWVN4) [**Les Beiges Healthy Glow Sheer Powder - B30 Medium Shade With Neutral Undertone by Chanel for Women - 0.42 oz Powder**CHANEL**$83.68**6 rev1y ago](https://www.amazon.com/dp/B0CK6QXT4M) [**Lancme Le Stylo Waterproof Eyeliner Pencil - Creamy & Highly Pigmented - Seamless Blending & Smudging - 08 Reve Anthracite**Lancôme**$23.88**3,279 rev3y ago](https://www.amazon.com/dp/B09NYHJYVJ) [**Lancme Le Stylo Waterproof Eyeliner Pencil - Creamy & Highly Pigmented - Seamless Blending & Smudging - 07 Minuit Illusion**Lancôme**$23.54**3,279 rev3y ago](https://www.amazon.com/dp/B09NYHCVJ2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Chanel Joues Contraste Powder Blush 168.550 55 In Love 0.14 Ounce**CHANEL**$80.18**4.6★**▲ 128%**](https://www.amazon.com/dp/B003G7PBX0) [**Este Lauder Double Wear Long-Lasting 24H Waterproof Gel Eyeliner Pencil 02 Espresso**Estée Lauder**$27.86**4.3★**▲ 111%**](https://www.amazon.com/dp/B0B2DGW8G2) [**Les Beiges Healthy Glow Sheer Powder - B30 Medium Shade With Neutral Undertone by Chanel for Women - 0.42 oz Powder**CHANEL**$83.68**4.0★**▲ 87%**](https://www.amazon.com/dp/B0CK6QXT4M) [**Clinique High impact Gel Tech Eyeliner Pencil | Waterproof Smudge Resistant + Safe For Sensitive Eyes Sparkling Amethyst**Clinique**$26.72**4.2★**▲ 40%**](https://www.amazon.com/dp/B0DDZYWVN4) [**Chanel Lumiere Graphique Eyeshadow Palette Limited Edition .15 oz.**CHANEL**$98.78**3.7★**▲ 39%**](https://www.amazon.com/dp/B0CLKKFDWC)
**~~View all trending →~~**
## **What buyers say about lancome eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**18%
*“Good color”*
**Ease Of Application**14%
*“Flawless application”*
**Quality-Overall**11%
*“Good liner”*
**Soft Feel**8%
*“Soft on the skin”*
**Durability**8%
*“Stays all day”*
**Water Resistance**7%
*“Easy on and waterproof”*
**Value For Money**7%
*“Great value for the money”*
**Smudge Resistance**5%
*“Doesn't smudge”*
**Ease Of Use**4%
*“Easy to Use”*
**Suitability Combination Skin**2%
*“great for mature skin”*
### **What buyers complain about **
**Durability**14%
*“immediately broke upon first use”*
**Value For Money**13%
*“Not worth the price”*
**Smudge Resistance**11%
*“Smearing”*
**Moist/Dry**11%
*“Dry and crumbly”*
**Color**7%
*“Its too dark”*
**Quality-Overall**6%
*“quality has really declined, black isnt as pigmented, doesnt stay as long, and the one gripe i have is this was the perfect contact, allergy, sensitive dry eye safe eyeliner for me and its disappointing to see the quality decline”*
**Ease Of Use**4%
*“hard to use”*
**Water Resistance**4%
*“Didn't work as waterproof for me”*
**Functionality-Overall**3%
*“Sadly, it disappears just as easily”*
**Hard Feel**3%
*“Not a soft pencil”*
### **Top return reasons **
**Color**38%
**Advertised Vs Actual Product**12%
**Moist/Dry**8%
**Functionality-Overall**8%
**Water Resistance**6%
**Durability**5%
**Product Condition**5%
**Defective Material/Parts**4%
**Value For Money**3%
**Quality-Overall**2%
## **Common questions**
- **Is lancome eyeliner profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 31 tracked products. 90-day search growth is +5.0%. Flapen's verdict: Launch it (56/100).
- **How competitive is the lancome eyeliner niche?**
- 5 brands and 41 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lancome eyeliner?**
- Top complaints mined from reviews: Durability, Value For Money, Smudge Resistance. The return rate is 1.4%.
- **When does demand for lancome eyeliner peak?**
- Demand peaks in Jun; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the lancome eyeliner niche?**
- Listings span $16.37–$176.32; the average listing price is $43.05 (sweet spot $15–$100). The average incumbent carries 1,775 reviews — the moat a new listing must climb.
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